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&#13;
Hashim, N.L., Mahmuddin, M., &amp; Hamzah, H.I. (2014). A conceptual framework of control, learn, and knowledge for computer power management. Proceedings Knowledge Management International Conference 2014. 1(), 561 - 566.&#13;
&#13;
Hamzah, H.I. (2017). DEVELOPMENT OF INTERACTIVE MOBILE GAMES APPLICATION IDIOMS MANIA TO ENHANCE LEARNING FOR ADOLESCENT. SMTCOM, 2017. (), - .&#13;
&#13;
Muda, T.Z.T, Hamzah, H.I., &amp; NO_INITIAL (2017). Development of Daily Prayer for Children (DPC). ICON-HMC 2017. (), - .&#13;
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NO_INITIAL, Hamzah, H.I., &amp; Muda, T.Z.T (2017). DETERMINATION OF SPATIAL RELATIONSHIPS FEATURES BETWEEN NODULE AND LUNG ZONES INSIDE CHEST X-RAY IMAGES. ICON-HMC 2017. (), - .&#13;
&#13;
Hamzah, H.I., Muda, T.Z.T, &amp; NO_INITIAL (2017). Evaluation For The Archiving Model of MP3 Files in Preventing Duplication. ICON-HMC 2017. (), - .&#13;
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Hamzah, H.I. (2017). Preventing Duplication of MP3 Files in a Personal Computer (PC) or Laptop. SMTCOM, 2017. (), - .</text>
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&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). The md-matrix: A learning tool in the mobile application development course. International Journal of Mobile Communications. 7(4), 494 - 514.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Critical Analysis in Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners . International Journal of Computer Applications . 92(), 18 - 25.&#13;
&#13;
NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2014). Impulse Purchase in iTV Advertising: A Conceptual Model of Gap Analysis. International Journal of Computer Applications . 91(11), 20 - 26.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). Document Analysis Framework for Modelling iTV Advertising Towards Impulse Purchase . BRIS Journal of Advances in Science &amp; Technology. 2(5), 184 - 198.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptual Design Model On Interactive Television Advertising: Towards Influencing Impulse Purchase Tendency. ARPN Journal of Engineering and Applied Sciences . 10(3), 1427 - 1437.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Journal of Innovation Management and Technology (IJIMT) . 6(1), 1 - 7.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; Abd Muin, M.A. (2015). Conceptual Design Model of Interactive Television Advertising: Experts Reviews on Impulse Purchase Tendency. International Journal of Conceptions on Management and Social Sciences. 3(2), 40 - 45.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2010). Measuring Helpfulness of Personal Decision Aid Design Model. Global Journal of Computer Science and Technology. 10(5), 64 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). THE DESIGN PRINCIPLES OF ASSISTIVE COURSEWARE FOR LOW VISION (AC4LV) LEARNERS. ARPN Journal of Engineering and Applied Sciences . 10(3), 1447 - 1456.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). A Comparative Analysis on Conceptual Design Model of Assistive Courseware (AC) for Visually-Impaired Learners (AC4VI). Australian Journal of Basic and Applied Sciences. 8(4), 75 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). Expert Review on Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. International Journal of Conceptions on Management &#13;
and Social Sciences. 3(2), 35 - 39.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Personal Decision Support: An Intelligent Personality Decision Aid. International Journal of Conceptions on Management and Social Sciences. 3(2), 46 - 52.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Initial Design Model of Hybrid Intelligent Decision Aid. ARPN Journal of Engineering and Applied Sciences . 10(3), 1260 - 1269.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2015). MEASURING PERCEIVED HELPFULNESS OF COMPUTERIZED DECISION AID FOR YOUTH. Jurnal Teknologi (Sciences &amp; Engineering) Vol 77 No 29 Cultivating Creative Communities . 77(29), 77 - 83.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2016). Integrating multimedia learning theory in assistive courseware for low-vision learners. Jurnal Teknologi (Sciences &amp; Engineering). 78(2-2), 49 - 56.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Perceived Influence of Interactive Television Advertising Conceptual Design Model toward Impulse Purchase Tendency: A Survey. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 125 - 128.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Validation of Dynamic Multi-Criteria Decision Making Design Model for Youth Personal Decision Aid: Expert Reviews. International Journal on Interactive Digital Media. 4(3), 1 - 6.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). User Experience of Interactive Assistive Courseware for Low Vision Learners (AC4LV): Initial Round. TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS JOURNAL. 6(3), 488 - 496.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). The Development of Assistive Courseware for Young Low Vision Learners Based on Multiple Intelligence Theory. Journal of Fundamental and Applied Science. 9(5(S)), 989 - 1005.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; NO_INITIAL (2018). INSTRUMENT FOR MEASURING THE INFLUENCING OF CONCEPTUAL DESIGN MODEL OF ITV ADVERTISING TOWARD IMPULSE PURCHASE . Journal of Fundamental and Applied Sciences. 10(4), 977 - 1002.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Recent Advances in Electrical and Computer Enginering. xxx(), 90 - 95.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., &amp; Zaibon, S.B. (2013). mBook Builder for Children: Measuring Usage and Learning Time. International Journal of IT and CS. 10(3), 92 - 100.&#13;
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&#13;
Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., &amp; NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players’ perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2013). Identification of Research Gap: T-Commerce Impulse Purchase for iTV advertising. 2013 International Conference on Informatics and Creative Multimedia. 1(), 114 - 117.&#13;
&#13;
Sarif, S.M., Haslina, M., Shiratuddin, N., Zaibon, S.B., &amp; Aziz, A, A. (2014). Integrating Multiple Intelligences and Personality Traits in a Dynamic Personal Decision Aid for Youth. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 796 - 801.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). An Impulse Purchase Conformity Tool for Interactive Television Advertising. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 1(), 291 - 296.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). CONCEPTUAL DESIGN MODEL ON INTERACTIVE TELEVISION ADVERTISING TOWARDS IMPULSE PURCHASE. Advancement in Information Technology International Conference (2014 ADVCIT). 1(), 0 - 0.&#13;
&#13;
Zaibon, S.B., Shiratuddin, N., &amp; Sarif, S.M. (2012). Towards Developing Cognitive Process Mobile Game-based Training (mGBT) Model. Proceeding of Knowledge Management International Conference (KMICe 2012). (), 500 - 501.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Conference on Economics Business and Marketing Management. (), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Zaibon, S.B. (2012). Decisional Guidance for Computerised Personal Decision Aid(ComPDA). Proceeding of Knowledge Management International Conference (KMICe 2012). (), 532 - 537.&#13;
&#13;
Shiratuddin, N., Zaibon, S.B., &amp; Sarif, S.M. (2012). Acceptability Factors if Iris-Based Authentication Method in Public Zones. Proceeding of 3rd International Soft Science Conference (ISSC) 2012. (), 87 - 92.&#13;
&#13;
NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2015). ADVERTISING THEORIES IN IMPULSE PURCHASE ELEMENTS FOR ITV ADVERTISEMENT. 5th International Conference on Computing &amp; Informatics. 5(), 763 - 771.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). FIRST CYCLE OF USER EXPERIENCE ON ASSISTIVE COURSEWARE FOR YOUNG LOW VISION (AC4LV) LEARNERS. Proceedings of the 5th International Conference on Computing and Informatics, ICOCI 2015. 1(1), 180 - 186.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Reviews and Critiques on Learning Theories towards Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings Knowledge Management International Conference 2014. 1(1), 760 - 765.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings of International Conference on Advances in Education Technology (ICAET 2014). 1(1), 44 - 53.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Integrating Multimedia Learning Theory in Assistive Courseware for Low Vision (AC4LV) Learners. 3rd International Conference on Interactive Digital Media ICIDM 2014. 1(1), 102 - 109.&#13;
&#13;
Mohamad, B., Sarif, S.M., &amp; Zaibon, S.B. (2016). Guest Editors’ Message . European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 1 - 3.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 0(), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Design model of computerized personal decision aid for youth: An expert review. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 1761(), 00 - 00.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Proceedings of the 7th International Conference on Communications and Information Technology (CIT '13). 7(), 90 - 95.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2018). The Effect of Signaling Principle in Asmaul Husna Mobile App on Knowledge, Perceived Awareness and Perceived Motivation Among Muslim. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 111 - 118.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., Haslina, M., Zaibon, S.B., &amp; Aziz, A, A. (2013). Youth Personal Decision Aid (YouthPDA): The Preferred Youth Decision Making Areas. Proceeding of 4th International Conference on Computing and Informatics. (), 215 - 221.</text>
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&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2013). Preliminary Investigation on Creative Educational Content for Visually-impaired (VI) Learners, Advances in Visual Informatics (pp. 408 - 417), Switzerland:Springer International Publishing&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). Construction of Matrix and eMatrix for Mobile Development Methodologies, Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 113 - 126), University of Western Sydney, Australia:IGI Global</text>
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A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY RECOMMENDATION SYSTEM USING LOCAL KNOWLEDGE (2016), Member,&#13;
&#13;
INTEGRATED CONSUMER DECISION MAKING PROCESS MODEL FOR HOUSE PURCHASING DECISIONS: A CASE STUDY OF FIRST-TIME HOMEBUYERS IN MALAYSIA (2016), Leader,&#13;
&#13;
Framework for Evaluating and Selecting Mobile-Learning Applications: Towards Usability Assuran (2015), Member, &#13;
UNIVERSITI&#13;
&#13;
Dynamic Conceptual Design Model for Youth Personal Decision AID (YouthPDA) (2014), Member, UNIVERSITI&#13;
&#13;
Conceptual Design Model of Interactive Television Advertising towards Impulse Purchase (2014), Member, UNIVERSITI&#13;
&#13;
CONCEPTUAL MODEL OF T-COMMERCE IMPULSE PURCHASE FOR INTERACTIVE TELEVISION ADVERTISING (2013), Leader, KPT&#13;
&#13;
Conceptual Design Model of Assistive Courseware for Visually-Impaired Learners (AC4VI) (2013), Member, UNIVERSITI&#13;
&#13;
Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Leader, KPT&#13;
&#13;
PERSONAL - DECISION AID FOR YOUTH COMMUNITY SERVICES (2012), Leader,&#13;
&#13;
FUNCTIONAL MODEL OF mBOOK BUILDER: A MEANS TO FOSTERING CREATIVITY (2011), Member,&#13;
&#13;
MODIFIED ACCEPTABILITY MODEL OF IRIS-BASED AUTHENTICATION METHOD IN PUBLIC ZONES (2011), Member, KPT&#13;
&#13;
ALAT BANTU PENGKOMERSILAN IPTComKitTM: SATU PENDEKATAN KE ARAH PEMBUDAYAAN KOMERSILAN PENYELIDIKAN IPT (2010), Member,</text>
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Mohamad, B., Bakar, H. A., &amp; Abdul Rahman, N.A. (2007). The role of corporate identity in the Malaysian higher education sector.. Jurnal Komunikasi Massa. 1(1), 42 - 59.&#13;
&#13;
Abdul Rahman, N.A., &amp; Mohamad, B. (2014). Factors Influencing the Quality of e-Services on Hospital Information System (HIS) in Malaysia. Procedia - Social and Behavioral Sciences. 155(2014), 507 - 512.&#13;
&#13;
Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., Abdul Rahman, M.N., &amp; Madon, M. (2016). “YOUTUBE” DAN GENERASI MUDA ISLAM: SATU PENDEKATAN KELOMPOK FOKUS DALAM KALANGAN PELAJAR UNIVERSITI. Jurnal Komunikasi Malaysian Journal of Communication. 32(1), 165 - 188.&#13;
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&#13;
LEE J. C., Abdul Rahman, N.A., &amp; Narawi, S.M.S. (2016). Bullying Cases Among Students: School Principals’ Self-Efficacy . Academy of Social Science Journal. 1(3), 72 - 79.&#13;
&#13;
LEE J. C., Abdul Rahman, N.A., &amp; Narawi, S.M.S. (2016). Deputy Principals’ Self-Efficacy in Dealing with Bullying in Malaysian Secondary Schools. Journal of Advanced Research in Social and Behavioural Sciences . 4(1), 31 - 42.&#13;
&#13;
Mohamad, B., &amp; Abdul Rahman, N.A. (2016). Antecedents of Internal Crisis Communication and Its Consequences on Employee Performance. International Review of Management and Marketing. 6(7S), 33 - 41.&#13;
&#13;
Mohammed, R., &amp; Abdul Rahman, N.A. (2016). PERSPECTIVES AND ATTITUDES ON THE CREDIBILITY OF NEWS ON SOCIAL NETWORKING (SNSS) SITES: URGENT NEED OF RESEARCH WORK. Journal of New Media and Mass Communication. 3(1), 25 - 33.&#13;
&#13;
Mohammed, R., &amp; Abdul Rahman, N.A. (2016). THE USES OF SOCIAL NETWORKING SITES AMONG JORDANIAN JOURNALISTS. International Journal of Communication and Media Studies . 6(6), 1 - 12.&#13;
&#13;
Mohammed, R., Abdul Rahman, N.A., &amp; LEE J. C. (2017). How Scoop Affect the Credibility of the News through Social Media? An Empirical Study. Australian Journal of Basic and Applied Sciences. 11(7), 57 - 63.&#13;
&#13;
Mohammed, R., &amp; Abdul Rahman, N.A. (2017). How Scoop Affect the Credibility of News through Social Media? An Empirical Study. Australian Journal of Basic and Applied Sciences. 11(7), 57 - 63.&#13;
&#13;
LEE J. C., Abdul Rahman, N.A., &amp; Mohan a/l Rathakrishnan (2017). SOURCES OF PRIMARY SCHOOL TEACHERS SELF-EFFICACY IN DEALING WITH BULLYING AMONG STUDENTS : A CASE STUDY IN RURAL PRIMARY SCHOOL TEACHERS IN SARAWAK . Journal of Education and Social Sciences, . 7(1), 106 - 116.&#13;
&#13;
Abdul Rahman, N.A., LEE J. C., Raman, A., &amp; Mohan a/l Rathakrishnan (2017). Primary School Teacher’s Self-Efficacy in Handling School Bullying: A Case Study. International Journal of English Literature and Social Sciences (IJELS) . 2(4), 187 - 202.&#13;
&#13;
Abdul Rahman, N.A. (2017). Electronic Propinquity in the Hospital Management System among ICT Integrated Hospitals in Malaysia.. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3), 125 - 139.&#13;
&#13;
Mohamad, B., &amp; Abdul Rahman, N.A. (2018). Towards measuring internal crisis communication: A qualitative study. Journal of Asian Pacific Communication. 28(1), 107 - 128.&#13;
&#13;
Abdul Rahman, N.A., Muda, S., &amp; Mohamad, B. (2009). Media and Social Responsibility from Social Work Perspective: Malaysian Context. Journal of Welfare for The Correction. 16(1), 151 - 167.&#13;
&#13;
Mohamad, B., Bakar, H. A., &amp; Abdul Rahman, N.A. (2007). Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector.. Jurnal Manajemen Pemasaran. 2(2), 81 - 89.</text>
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&#13;
Yusoff, N., Samsudin, S., &amp; NO_INITIAL (2010). Transformasi sosial masyarakat tani di kawasan MADA :Perkembangan masyarakat tani dan pengurusan perubahan. Seminar Kebangsaan Pusat Pengajian Sosial,Pembangunan dan Persekitaran . (), 888 - 895.&#13;
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Abd. Aziz, F.S., Samsudin, S., &amp; Aziz, Z. (2014). The Influence of Motivation on Safety Commitment. 3rd International Conference of Management, Economic and Finance (ICMEF 2014) Proceeding. 0(), 0 - 0.&#13;
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&#13;
Mustaffa, C.S., Ahmad, M.K., Abu Talib, Z., Samsudin, S., &amp; Aripin, N. (2006). Teori Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia</text>
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THE IMPACT OF SOCIAL SECURITY ORGANIZATION PROGRAMME TOWARDS SAFETY MANAGEMENT PRACTICES AND COMMUTING INSURED PERSON SAFETY BEHAVIOUR (2015), Member,&#13;
&#13;
Pembangunan Instrumentasi Ujian Personaliti Secara Holistik Di Kalangan Mahasiswa IPTA (2012), Member, KPT&#13;
&#13;
Towards a Holistic Model of Communication Management to Manage Foreign Workers In Malaysian Manufacturing Companies (2012), Leader, KPT&#13;
&#13;
THE EFFECTIVE ORGANIZATIONAL COMMUNICATION PRACTICES FOR MANAGING FOREING WORKERS IN MANUFACTURING COMPANIES IN NORTHERN REGION OF MALAYSIA (2012), Leader, KPT&#13;
&#13;
INTERNAL COMMUNICATION PRATICES IN MANUFACTURING COMPANIES IN THE NORTHERN REGION OF MALAYSIA (2011), Leader,&#13;
&#13;
FAKTOR YANG MEMPENGARUHI KEBERKESANAN IKLAN DI LAMAN WEB DI MALAYSIA (2004), Leader, KPT&#13;
&#13;
TRANSFORMASI SOSIAL MASYARAKAT TANI DI KAWASAN MADA KEDAH (2003), Member, KPT&#13;
&#13;
MEDIUM KOMUNIKASI EFEKTIF DALAM PENYAMPAIAN MESEJ PENGURUSAN KUALITI MENYELURUH DI UNIVERSITI UTARA MALAYSIA (2002), Leader, KPT</text>
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&#13;
Ani, Z. C., Yasin, A., NO_INITIAL, &amp; Abdul Hamid.Z (2010). A Method for Group Formation Using Genetic Algorithm . International Journal on Computer Science and Engineering . 02(09), 3060 - 3064.</text>
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Abdul Hamid.Z (2014). Pengkomputeran Awan Dan Pembelajaran . Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 00 - 00.&#13;
&#13;
Abdul Hamid.Z (2015). Keberkesanan Iklan PSA Bahaya Merokok Terhadap Kepercayaan Bahaya Merokok Dalam Kalangan Pelajar Lelaki DPP SME BANK, Universiti Utara Malaysia. Colloquium on Research in Media Studies (CRMS 2015). 1(), 235 - 245.&#13;
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Abdul Hamid.Z (2015). Periklanan Instagram Dalam Mempromosikan Produk Dan Perkhidmatan. Colloquium on Research in Media Studies (CRMS 2015). 1(), 221 - 234.&#13;
&#13;
Abdul Hamid.Z (2015). Faktor Harga yang Mempengaruhi Pembelian di Zalora: Kajian Tinjauan dalam Kalangan Pelajar UUM. Colloquium on Research in Media Studies (CRMS 2015). 1(), 210 - 220.&#13;
&#13;
Abdul Hamid.Z (2015). Keberkesanan Iklan Maggi Dalam Kalangan Pelajar DPP YAB. Colloquium on Research in Media Studies (CRMS 2015). 1(), 246 - 258.&#13;
&#13;
Abdul Hamid.Z (2015). Pengaruh Selebriti Dalam Iklan Terhadap Keputusan Pembelian Produk Kosmetik Dalam Kalangan Mahasiswi Dewan Penginapan Pelajar SME Bank, Universiti Utara Malaysia. Colloquium on Research in Media Studies (CRMS 2015). 1(), 259 - 269.&#13;
&#13;
Abdul Hamid.Z, &amp; Abu Talib, Z. (2016). Teori Social Construction Of Technology (SCOT) Dalam Penggunaan Media Sosial . PROCEEDING OF THE COLLOQUIUM ON RESEARCH IN MEDIA STUDIES (CRMS 2016) . 1(), 00 - 00.&#13;
&#13;
Abdul Hamid.Z (2016). Keberkesanan Public Service Announcement (PSA) Terhadap Pelajar Ijazah Sarjana Muda Teknologi Media Kajian Kes: (Petronas-Burung Murai). PROCEEDING OF THE COLLOQUIUM ON RESEARCH IN MEDIA STUDIES (CRMS 2016) . 1(), 00 - 00.&#13;
&#13;
Abdul Hamid.Z (2016). Tarikan Jenama Dalam Mempengaruhi Keputusan Pembelian Melalui Facebook Dalam Kalangan Pelajar Program Sarjana Muda Teknologi Media, Universiti Utara Malaysia (UUM). PROCEEDING OF THE COLLOQUIUM ON RESEARCH IN MEDIA STUDIES (CRMS 2016) . 1(), 00 - 00.&#13;
&#13;
Abu Talib, Z., &amp; Abdul Hamid.Z (2016). FAKTOR PENARIK DAN FAKTOR PENOLAK DALAM PEMILIHAN UNIVERSITI SERTA IMPLIKASI PASKA PEMILIHAN OLH PELAJAR ANTARABANGSA. PROCEEDING OF THE COLLOQUIUM ON RESEARCH IN MEDIA STUDIES (CRMS 2016) . 0(3), 00 - 00.</text>
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&#13;
Mohd Hadza, M.B., Madon, M., Abdul Hamid.Z, &amp; Muda, S. (2005). Siri Modul Kendiri PJJ Pengantar Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan (PACE)</text>
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&#13;
Kredibiliti Dan Daya Tarikan Pendakwah Dalam Meningkatkan Kesedaran Akhlak Pelajar Di Universiti Utara Malaysia : Youtube Sebagai Satu Medium (2016), Leader,&#13;
&#13;
HUBUNGAN DI ANTARA KEINTIMAN VERBAL, AFEKTIF DAN SOSIAL DENGAN PENGGUNAAN INSTANT MESSAGING. (2007), Leader, KPT&#13;
&#13;
KESEDIAAN MASYARAKAT MENERIMA E-PUBLIC SERVICES (2004), Member, MOSTI</text>
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&#13;
Ismail, S.A. (2008). Aktiviti Blogging Dan Kandungan Blog Sosiopolitik Sebelum Dan Selepas Pilihanraya Umum Ke 12: Satu Analisis. Jurnal Pengajian Media Malaysia. 10(1), 75 - 85.&#13;
&#13;
Ismail, S.A. (2008). Aktiviti Blogging Dan Kandungan Blog Sosiopolitik Sebelum Dan Selepas Pilihanraya Umum Ke 12: Satu Analisis. Jurnal Pengajian Media Malaysia. 10(1), 75 - 85.</text>
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&#13;
Ismail, S.A., &amp; Aripin, N. (2006). Hubungan antara mudah, ruang, segera dan keseronokan dengan penggunaan singkatan dan emotikon dalam SMS. . Proceeding of Seminar Kebangsaan Komunikasi Ketiga. (), 877 - 898.&#13;
&#13;
Ismail, S.A. (2012). Pengaruh Interaktiviti Terhadap Motif Penggunaan Blog Dan Kredibiliti Blog Sosio Politik. Conference on Media and Society. (), 1 - 18.&#13;
&#13;
Ismail, S.A., &amp; Rohana Yusof (2018). Memahami Gelagat Pengundi Dalam Pilihanraya Kecil Daripada Perspektif Teori Gelagat Terancang (TPB). e- Prosiding Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara (NCER) Ke- 3, 2018 “Pertumbuhan Inklusif Melalui Kelestarian Anjakan Sosial Dan Inovasi”. (), 257 - 266.&#13;
&#13;
Ismail, S.A., &amp; Rohana Yusof (2018). MEMAHAMI GELAGAT PENGUNDI DALAM PILIHAN RAYA KECIL DARIPADA PERSPEKTIF TEORI GELAGAT TERANCANG (TPB). e-Prosiding Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara Ke-3 ”Pertumbuhan Inklusif Melalui Kelestarian Anjakan Sosial dan Inovasi”. (), 257 - 266.</text>
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&#13;
Hamid, N.A., Ishak, M.S., Ismail, S.A., &amp; Mohmad Yazam, S.S.N. (2013). Social Media Usage among University Students in Malaysia , Social Media and the New Academic Environment: Pedagogical Challenges (pp. 244 - 255), Pennsylvania:IGI Global &#13;
&#13;
Fuziah, S., &amp; Ismail, S.A. (2002). Tinjauan ke atas Kota-Kota Bersejarah di Negeri Kedah, Kedah 100 Tahun 1900-2000 Isu-isu politik &amp; Sosioekonomi (pp. 29 - 40), Universiti Utara Malaysia,Kedah:Penerbit UUM&#13;
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&#13;
KAJIAN POLA PENGUNDIAN PILIHAN RAYA KECIL SUNGAI BESAR DAN KUALA KANGSAR (2016), Leader,&#13;
&#13;
KAJIAN ELEKTORAL MALAYSIA 2015 (2015), Member,&#13;
&#13;
PRESTASI KERAJAAN BN KEDAH: PERSEPSI DAN HARAPAN RAKYAT (2015), Leader,&#13;
&#13;
PENYERTAAN ANAK MUDA KEDAH DALAM POLITIK DAN IMPLIKASINYA KE ATAS KELANGSUNGAN UMNO (2015), Leader,&#13;
&#13;
SURVIVAL POLITIK MELAYU DAN PANDANGAN RAKYAT KEDAH TERHADAP ISU-ISU NASIONAL (2014), Leader,&#13;
&#13;
PERHIMPUNAN AGUNG UMNO 2013: ANALISIS KE ATAS POLA PEMILIHAN NAIB PRESIDEN UMNO (2014), Leader,&#13;
&#13;
PILIHANRAYA KECIL DUN SUNGAI LIMAU: TINJAUAN SIKAP PENGUNDI TERHADAP PARTI POLITIK DAN ISU-ISU SEMASA (2014), Leader,&#13;
&#13;
PERSEPSI AHLI UMNO TERHADAP KEPIMPINAN PARTI DAN KERAJAAN NEGERI (2014), Leader,&#13;
&#13;
PENGARUH MEDIA KE ATAS TINGKAH LAKU PENGUNDI DI NEGERI KEDAH (2012), Leader,&#13;
&#13;
PENGARUH MEDIA SOSIAL KE ATAS GENERASI MUDA: SUATU ANALISIS PILIHANRAYA UMUM KE-13 DI KEDAH (2012), Leader,&#13;
&#13;
KAJIAN SOSIO POLITIK DAN ISU-ISU SEMASA DI KEDAH (2012), Member,&#13;
&#13;
Kajian Tranformasi Kepimpinan Masyarakat Kedah Fasa I (2011), Member,&#13;
&#13;
KEBERKESANAN MODUL TERBITAN LPPKN TERHADAP PELAJAR KURSUS KOKURIKULUM DI UNIVERSITI UTARA MALAYSIA: KAJIAN KES MODUL PERMATA KASIH DAN MODUL EKSPLORASI REMAJA (2011), Member, KPT&#13;
&#13;
KAJIAN TRANSFORMASI KEPIMPINAN MASYARAKAT SELANGOR (KAJIAN KES PARLIMEN PANDAN) (2011), Member, LAIN-LAIN&#13;
&#13;
KAJIAN'PERSEPSI PELBAGAI ETNIK DI SEMENANJUNG MALAYSIA SERTA SABAH DAN SARAWAK TERHADAP KOLEJ KOMUNITI (2011), Member, LAIN-LAIN&#13;
&#13;
IMPLICATIONS OF SOCIAL MEDIA ON END-USER PERSONALITY (2011), Member,&#13;
&#13;
KAJIAN SIKAP PENGUNDI KEDAH (2010), Leader, LAIN-LAIN&#13;
&#13;
KAJIAN SOSIO POLITIK MALAYSIA FASA 1 (2010), Member, LAIN-LAIN&#13;
KAJIAN PERSEPSI RAKYAT TERHADAP PEMBANGUNAN NEGERI KEDAH (2007), Member,&#13;
&#13;
KAJIAN KEFAHAMAN, PENERIMAAN DAN JANGKAAN RAKYAT MALAYSIA TERHADAP ISLAM HADHARI (2006), Member, LAIN-LAIN&#13;
&#13;
PERLAKUAN MENGUNDI MAHASISWA IPTA DALAM PILIHANRAYA KAMPUS 2005: KAJIAN DI UNIVERSITI DAN KOLEJ UNIVERSITI AWAM MALAYSIA (2005), Member, KPT&#13;
&#13;
KESEDIAAN MASYARAKAT MENERIMA E-PUBLIC SERVICES (2004), Member, MOSTI&#13;
&#13;
REMAJA DAN PENGGUNAAN SMS (2004), Leader, KPT&#13;
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&#13;
Annamalai, S. (2014). Learning engagement, perceived motivation, and reception of mE-book in language learning among Polytechnic students. Journal of ICT in Education. 1(1), 19 - 28.&#13;
&#13;
Annamalai, S. (2014). Development of mE-book for language learning using ATID Model. PSP's Research Digest. 5(1), 26 - 41.&#13;
&#13;
Annamalai, S. (2014). Effects of mE-book on Polytechnic students' reading comprehension and learning engagement. PSP's Research Digest. 5(1), 161 - 169.&#13;
&#13;
Annamalai, S. (2013). Reading Habit and Attitude among Malaysian Polytechnic Students. International Online Journal of Educational Sciences. 5(1), 32 - 41.&#13;
&#13;
Annamalai, S. (2016). Designing Motivating mE-book For Polytechnic Language Classroom Using ARCS Model. The European Proceedings of Social &amp; Behavioural Sciences . XIV(), 320 - 326.&#13;
&#13;
Annamalai, S. (2016). IMPLEMENTING ARCS MODEL TO DESIGN A MOTIVATING MULTIMEDIA E-BOOK FOR POLYTECHNIC ESL CLASSROOM. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 57 - 60.&#13;
&#13;
Annamalai, S. (2016). Narrative Reading using mE-book in Polytechnic Classroom. International Journal on Interactive Digital Media. 4(3), 21 - 24.&#13;
&#13;
Annamalai, S., &amp; Sobihatun Nur, A.S. (2017). A Multimedia Approach towards Learning C Programming: A Discussion from Novice Learners' Perspective. Journal of Telecommunication, Electronic and Computer Engineering. 9(2-12), 99 - 103.&#13;
&#13;
Annamalai, S., &amp; Sobihatun Nur, A.S. (2017). Undergraduates' Interpretation on WhatsApp Smiley Emoji. Jurnal Komunikasi Malaysian Journal of Communication . 33(4), 89 - 103.</text>
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&#13;
Annamalai, S. (2015). Narrative reading using mE-book in language classroom: A case study in Polytechnic. Proceeding iCompEx'15 National Innovation and Invention Competition Through Exhibition 2015. 3(1), 1 - 1.&#13;
&#13;
Annamalai, S. (2014). The Effects of Multimedia E-book (mE-book) on Students' Reading Comprehension and Perceived Motivation in Language Classroom. The Asian Conference on Technology in the Classroom Proceedings 2014. 1(1), 90 - 98.&#13;
&#13;
Annamalai, S. (2009). Web 1.0, Web 2.0: Implications to move from Education 1.0 to Education 2.0 to enhance collaborative intelligence towards the future of Web 3.0 . Proceedings of E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2009 (pp. 2710-2718). Chesapeake, VA. 1(), 2710 - 2718.&#13;
&#13;
Annamalai, S. (2009). Outcome-based Education (OBE) of Social Learning in Higher Education. South East Asian Association for Institutional Research Conference Proceedings. 9(1), 278 - 283.&#13;
&#13;
Annamalai, S. (2009). Can Wiki 2.0 be Used as a Self–Regulatory Tool in Blended Learning: A Case Study. Proceedings of the 19th MELTA International Conference 2010. 3(1), 191 - 197.&#13;
&#13;
Annamalai, S. (2013). Reading in digital age: The effects of mE-book on Polytechnic students' reading comprehension and learning engagement. Proceedings of 2nd PSU-USM Seminar in Instructional Technology. 2(1), 120 - 126.&#13;
&#13;
Annamalai, S. (2016). EFFECT OF NARRATION AND ON-SCREEN TEXT REDUNDANCY ON STUDENTS' PERCEIVED MOTIVATION IN ESL READING COMPREHENSION. Seminar On Multimedia Technology and Communication, SMTCom'16. (), 00 - 00.&#13;
&#13;
Annamalai, S., &amp; Sobihatun Nur, A.S. (2017). Facilitating programming comprehension for novice learners with multimedia approach: A preliminary investigation . The 2nd International Conference on Applied Science and Technology 2017 (ICAST’17). 1891(), 291 - 296.</text>
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&#13;
APLIKASI HIMATH : PENINGKATAN KESEDARAN TERHADAP PENGUASAAN MATEMATIK PELAJAR SEKOLAH RENDAH (2018), Member, UNIVERSITI&#13;
&#13;
SAFEGUARDING OF MALAYSIAN THROUGH FOLKTALE ADVENTURE GAME FOR TEENAGER (2017), Member,&#13;
&#13;
INVESTIGATING STUDENTS' UNDERSTANDING AND ENGAGEMENT IN ORGANIZATIONAL BEHAVIOR CLASSROOM VIA VIRTUAL REALITY VIDEO (2017), Member,&#13;
&#13;
BEFRIENDING PROGRAMMING: A MULTIMEDIA APPROACH TO IMPROVE STUDENTS' PROGRAMMING SKILL IN VB AND C LANGUAGE (2016), Leader,&#13;
&#13;
WHAT DOES THIS SMILEY MEANS? A STUDY ON UNDERGRADUATE STUDENT'S PERCEPTION ON WHATSAPPS' EMOJI'S MEANING (2016), Leader, KPT&#13;
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&#13;
Ramli, R. (2016). SEJAUHMANA KEBEBASAN DALAM MEDIA SOSIAL: PERADABAN SOSIAL DAN PRIVASI DALAM SEMPADAN KEAGAMAAN. Journal of Techno Social . 1(), 102 - 111.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2016). A Theoretical and Empirical Discussion on Environmental Awareness Issue in Malaysia: Establishing a Viable Research Framework. International Journal of Sciences: Basic and Applied Research. 30(4), 318 - 334.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2017). CULTURE IN MATERNAL HEALTH PROMOTION: INSIGHT FROM PERINATAL WOMEN IN NORTH CENTRAL NIGERIA. E-Academia Journal. 6(1), 253 - 270.&#13;
&#13;
Yusof, N., Awang Hashim, R., Mohd Sani, M.A., Dalib, S., Ramli, R., &amp; Kaur, A. (2017). Ekstremisme Agama dalam Gerakan Islamic State of Iraq dan Syria (ISIS): Satu Analisis terhadap Akhbar The Star. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(4), 119 - 141.&#13;
&#13;
Ramli, R. (2013). CULTURALLY APPROPRIATE COMMUNICATION IN MALAYSIA: BUDI BAHASA AS WARRANTY COMPONENT IN MALAYSIAN DISCOURSE. JOURNAL OF MULTICULTURAL DISCOURSES. 8(1), 65 - 78.</text>
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&#13;
Ramli, R. (2015). SEJAUHMANA KEBEBASAN DALAM MEDIA SOSIAL: PERADABAN SOSIAL DAN PRIVASI DALAM SEMPADAN KEAGAMAAN. Persidangan Antarabangsa Kelestarian Insan Kali Ke-2 2015. 1(), 769 - 778.&#13;
&#13;
Ramli, R. (2015). Keberkesanan Kepenggunaan Blog Pendidikan dalam Kalangan Mahasiswa Universiti Utara Malaysia. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 1343 - 1351.&#13;
&#13;
Abdul Rahman, N.A., NO_INITIAL, &amp; Ramli, R. (2013). The existence of theory electronics propinquity and ICT competency among nurses staff: a Malaysian case study. Proceeding of International Conference on Communication, Media, Technology and Design. 1(1), 281 - 284.</text>
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&#13;
Mohamad, B., &amp; Ramli, R. (2007). Koleksi Syarahan Perdana Profesor Adjung Fakulti Komunikasi dan Bahasa Moden, UUM, UUM, Sintok:UUM Press&#13;
&#13;
Ismail, A., Aripin, N., Ramli, R., &amp; Jamal, J. (2008). Penulisan Korporat, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia</text>
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Ramli, R. (2007). Kepimpinan dan Etika Penulisan Berita: Pengaruh dan Aplikasinya dalam Dunia Kewartawanan, Komunikasi Kepimpinan; Menangani cabaran global (pp. 101 - 111), Kuala Lumpur:Person Prentice Hall&#13;
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CONSTRUCTING SUSTAINABLE DE-RADICALISATION STRATEGY ON CONTROLLING RADICALISATION AMONG YOUTH IN MALAYSIA (2018), Member, LAIN-LAIN&#13;
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Constructing Predictive Persuasive Communication Model of Violent Extremist Youths in Malaysia (2016), Member, KPT&#13;
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MODEL DRAMATURGY ACTOR, EMOSI KOMUNIKATOR, PEMILIHAN EMOTICON MELALUI KOMUNIKASI SOSIAL DALAM KALANGAN REMAJA (2016), Leader, KPT&#13;
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ANALISIS EMOSI KOMUNIKATOR, PENGGUNAAN ?EMOTICON? DAN PEMAPARAN BUDI BAHASA DALAM KONTEKS KOMUNIKASI REMAJA MELALUI MEDIA SOSIAL; KAJIAN DI PULAU PINANG (2015), Leader, KPT&#13;
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CORPORATE COMMUNICATION REBRANDING IN SME BANK (2017), Member, KPT&#13;
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CORPORATE COMMUNICATION PRATICE AND ITS RELATIONSHIP TOWARDS ENHANCING IMAGE, REPUTATION AND IDENTITY OF SME BANK (MALAYSIA) (2017), Member, LAIN-LAIN&#13;
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