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              <text>Article in Academic Journal&#13;
&#13;
Mustaffa, C.S., Bakar, H. A., Ahmad, M.K., NO_INITIAL, &amp; Mohd Hadza, M.B. (2014). Development and Validation of Malaysian Communication Style Instrument. Asian Social Science . 10(8), 73 - 89.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2016). Creativity in Disaster Communication: #prayforpantaitimur. International Journal of Interactive Digital Media. 4(2), 40 - 44.&#13;
&#13;
Mohd Hadza, M.B. (2017). ANALISIS FUNGSI MESEJ DAKWAH ISLAMIAH DALAM HALAMAN FACEBOOK. Journal Of Islamic, Social, Economic And Development . 2(6), 83 - 91.&#13;
&#13;
Mohd Hadza, M.B. (2017). ANALISIS STRATEGI PENYAMPAIAN MESEJ DAKWAH ISLAMIAH DALAM HALAMAN FACEBOOK. JOURNAL OF ISLAMIC SOCIAL SCIENCES AND HUMANITIES. 12(SPECIAL EDITION), 93 - 105.&#13;
&#13;
Mohamad, B., &amp; Mohd Hadza, M.B. (2003). Crisis Communication Manual: A Case Study on Tenaga Nasional Berhad. Jurnal Pembangunan Sosial . 5(1), 26 - 36.</text>
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&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2013). Malaysia Newspapers Portrayal of 13th General Election: The Case of Political Transformation Plan Era. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 3(), 1 - 10.&#13;
&#13;
Mohamad, B., &amp; Mohd Hadza, M.B. (2003). Crisis Communication Manual: A Case study on Malaysian Company.. Proceedings National Occupational Safety and Health Conference. 1(1), 117 - 126.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2014). General Election and the Enigma of Free Press in Malaysia. International Conference on Communication and Media 2014. 155(), 547 - 552.&#13;
&#13;
Mohd Hadza, M.B. (2010). KETERBUKAAN KOMUNIKASI KEPEMIMPINAN DARI PERSPEKTIF MENERIMA TEGURAN MEMPENGARUHI KOMITMEN PEKERJA SOKONGAN : SATU KAJIAN KES DI TELEKOM MALAYSIA BERHAD. Proceeding of International Conference On Communication and Media 2010 (i-COME '10) &amp; Doctoral Workshop. (), 38 - 56.&#13;
&#13;
Ahmad, M.K., Mohd Hadza, M.B., Mohd. Jalil, N.H., &amp; Ismail, S. (2017). Culturally Responsive: Exploring the Attributes of Islamic Health Communication. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(), 00 - 00.&#13;
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 &#13;
Mohd Hadza, M.B., Madon, M., Abdul Hamid.Z, &amp; Muda, S. (2005). Siri Modul Kendiri PJJ Pengantar Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan (PACE)</text>
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&#13;
Mohd Sani, M.A., Mukhtaruddin, M.J., &amp; Mohd Hadza, M.B. (2004). Dimensi globalisasi dan cabaran semasa: Suatu pengenalan, Globalisasi dalam Perspektif: Isu dan Cabaran (pp. 1 - 22), Petaling Jaya :IBS BUKU sdn Bhd</text>
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&#13;
PEMERKASAAN PENGLIBATAN KOMUNITI 1 MALAYSIA PERLIS DALAM PENGURUSAN MAKLUMAT PEMBANGUNAN MEREKABENTUK, MENYAMPAIKAN DAN MENGEKALKAN APLIKASI ICT4COMD (2017), Leader, UNIVERSITI&#13;
&#13;
Meneroka Model Komunikasi Pembangunan Berpenglibatan: Kajian Kes Komuniti 1 Malaysia (2012), Leader,&#13;
&#13;
Health Communication: Examining Islamic-Based Health Promotion Model (2012), Member, KPT&#13;
&#13;
KOMUNIKASI DAN ETNIK: ANALISIS LANJUTAN KESAHIHAN DAN KEBOLEHPERCAYAAN INSTRUMEN BUDAYA KOMUNIKASI MASYARAKAT MELAYU MALAYSIA (2011), Member,&#13;
&#13;
KETERBUKAAN KOMUNIKASI KEPIMPINAN MEMPENGARUHI KOMITMEN PEGAWAI SOKONGAN: SATU KAJIAN KES DI TELEKOM MALAYSIA BERHAD (2009), Member, KPT&#13;
&#13;
"BERKERJA BERSAMA SAYA DAN BUKAN UNTUK SAYA," DARI PERSPEKTIF KOMUNIKASI KEPIMPINAN DALAM JABATAN KERAJAAN DI MALAYSIA (2004), Member, MOSTI&#13;
&#13;
IDENTITI, IMEJ DAN REPUTASI KORPORAT UNIVERSITI UTARA MALAYSIA (2004), Member, KPT&#13;
&#13;
KREDIBILITI BERITA AKHBAR,TELEVISYEN,RADIO DAN BERITA DALAM TALIAN (2004), Member, KPT&#13;
&#13;
KEFAHAMAN ,KESEDARAN DAN AMALAN TEKNOLOGI KOMUNIKASI DAN MAKLUMAT DI KALANGAN MAHASISWA (2002), Leader, KPT</text>
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              <text>Article in Academic Journal&#13;
&#13;
Muda, S., &amp; Hillaluddin, A.H. (2007). Developing Children’s Creativity and Participation through a Community Development Project. The International Journal of the Humanities. 4(6), 81 - 92.&#13;
&#13;
Muda, S. (2014). Engaging Underprivileged Children in Collaborative Partnership via a Curriculum. procedia - social and behavioral sciences journal. 155(), 513 - 519.&#13;
&#13;
Ahmad Marzuki, N., Mustaffa, C.S., Mat Saad, Z., NO_INITIAL, Abdullah, S., &amp; Muda, S. (2012). Emotional intelligence and demographic differences among students of public universities. Research Journal in Organizational Psychology &amp; Educational Studies. 1(2), 93 - 99.&#13;
&#13;
Abdul Rahman, N.A., Muda, S., &amp; Mohamad, B. (2009). Media and Social Responsibility from Social Work Perspective: Malaysian Context. Journal of Welfare for The Correction. 16(1), 151 - 167.</text>
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&#13;
Hillaluddin, A.H., &amp; Muda, S. (2004). Participation Right of the Child: Linking International and National Values. Prosiding Seminar Kebangsaan Komunikasi Kedua: Cabaran Pengurusan Komunikasi di Era Digital. 1(), 115 - 121.&#13;
&#13;
Muda, S., &amp; Abd. Aziz, A.S. (2004). Kebebasan Media: Antara Kepatuhan Undang-undang dan Etika Pengamal Media. Prosiding Seminar Kebangsaan Komunikasi Kedua: Cabaran Pengurusan Komunikasi di Era Digital. 1(), 289 - 296.&#13;
&#13;
Abd. Aziz, A.S., &amp; Muda, S. (2004). Kecanggihan Alat Komunikasi: Masalah Gangguan Seksual Menerusi Internet. Prosiding Seminar Kebangsaan Komunikasi Kedua: Cabaran Pengurusan Komunikasi di Era Digital. 1(), 283 - 288.&#13;
&#13;
Abdul Rahman, N.A., Ismail, A., &amp; Muda, S. (2006). Media dan Tanggungjawab Sosial: Perkembangannya di Malaysia. Proceeding of Seminar Kebangsaan Komunikasi Ketiga. 1(), 737 - 742.&#13;
&#13;
Muda, S. (2010). Empowering underprivileged children through community informatics: partnership strategy of an electronic community in Malaysia. Prato Community CIRN Conference 2009: Empowering communities: learning from community informatics practice. 00(), 00 - 00.&#13;
&#13;
Muda, S. (2014). Engaging Underprivileged Children in Collaborative Partnership via a Curriculum. International Conference on Communication and Media 2014. 155(), 513 - 519.&#13;
&#13;
Muda, S. (2015). Convergent Aims of Collaborative Partnership in a Sustainable Community Service Organisation to Empower Underprivileged Children. The 1st International Conference on Innovative Communication and Sustainable Development in ASEAN. 1(1), 197 - 211.&#13;
&#13;
Mohamad, B., &amp; Muda, S. (2016). New Perspectives to Political Participation among Youth: The Impact of Facebook Usage Original Research Article. European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 127 - 134.&#13;
&#13;
Mohamad, B., &amp; Muda, S. (2017). Youth Online Political Participation: The Role of Facebook Use, Interactivity, Quality Information and Political Interest . SHS Web of Conferences. 33(2017), 1 - 10.&#13;
&#13;
Muda, S. (2017). Communication and nurturing to sustain collaborative partnership. International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16) . 33(), 00 - 00.</text>
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              <text>Books&#13;
&#13;
Mohamad, B., NO_INITIAL, &amp; Muda, S. (2009). Etika dan Kepimpinan dalam Komunikasi, Kuala Lumpur:Pearson/Prentice-Hall&#13;
&#13;
Mohamad, B., NO_INITIAL, &amp; Muda, S. (2008). Modul Etika dan Kepemimpinan dalam Komunikasi, UUM, SINTOK:Pusat Pendidikan Profesional dan Lanjutan (PACE) &#13;
&#13;
Muda, S., &amp; Abd. Aziz, A.S. (2004). UNDANG-UNDANG KOMUNIKASI, KUALA LUMPUR:PEARSON PRENTICE HALL MALAYSIA SDN BHD&#13;
&#13;
Mohd Hadza, M.B., Madon, M., Abdul Hamid.Z, &amp; Muda, S. (2005). Siri Modul Kendiri PJJ Pengantar Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan (PACE)</text>
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&#13;
Muda, S. (2007). POLITIK, KUASA, AUTORITI DAN KONFLIK DALAM ORGANISASI, PENGANTAR KOMUNIKASI ORGANISASI (pp. 137 - 154), KUALA LUMPUR:PEARSON PRENTICE HALL MALAYSIA SDN BHD&#13;
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&#13;
Customer Satisfaction Towards Communication Skills Among Frontline Staff Of Franchise Restaurants (2016), Leader,&#13;
&#13;
KECERDASAN EMOSI DAN KOMPETENSI PELAJAR-PELAJAR INSTITUSI PENGAJIAN TINGGI AWAM (2004), Member, MOSTI&#13;
&#13;
A PLATFORM AND OPPORTUNITY FOR CHILDREN INVOLVEMENT IN DECISION-MAKING PROCESS: THE CASE OF YELLOW HOUSE (2004), Leader, KPT&#13;
&#13;
KREDIBILITI BERITA AKHBAR,TELEVISYEN,RADIO DAN BERITA DALAM TALIAN (2004), Member, KPT&#13;
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              <text>Article in Academic Journal&#13;
&#13;
Shaari, N., Saidin, A.Z., &amp; Alwi, A. (2015). CHILDREN ROAD SAFETY AWARENESS: DESIGN AND DEVELOPMENT OF A ROAD SAFETY APPLICATION. Jurnal Teknologi (Sciences &amp; Engineering). 77(29), 111 - 116.&#13;
&#13;
Saidin, A.Z., Shaari, N., &amp; Alwi, A. (2015). ASSISTING DESIGN IDEAS: PTOOLKIT, A PILOT STUDY . Journal of Engineering and Applied Sciences. 77(29), 117 - 122.&#13;
&#13;
Sobihatun Nur, A.S., &amp; Shaari, N. (2016). Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay. Indian Journal of Arts. 6(17), 34 - 47.&#13;
&#13;
Mohd. Yusoff, Y., Shaari, N., &amp; Alwi, A. (2016). A New Tool for Creative Content Evaluation: Young Children's Participation. International Journal of Interactive Digital Media. 4(2), 1 - 6.&#13;
Shaari, N., &amp; Hamid, N.A. (2017). PENGELOLAAN STRATEGI BRANDING APPLE INC. UNTUK MENCIPTAKAN LOYALITAS KONSUMEN. demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan. 1(2), 216 - 228.&#13;
&#13;
Shaari, N. (2013). Achieving “One-Web” through customization and prioritization. International Journal of Web Information Systems. 9(), 264 - 278.</text>
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&#13;
Saidin, A.Z., Shaari, N., &amp; Alwi, A. (2014). PTOOLKIT a Digital Tool for Persuasive Design Ideas: A Design Knowledge Transfer Experienced. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 1(), 160 - 165.&#13;
&#13;
Mohd. Yusoff, Y., Shaari, N., &amp; Azliza Othman (2016). YOUNG CHILDREN’S EXPERIENCE INTERACTING WITH LESS FUN AND FUN EDUTAINMENT COURSEWARE. International Conference on ICT for Transformation (IC-ICT4T2016) . 1(1), 69 - 72.&#13;
&#13;
Saidin, A.Z., Shaari, N., &amp; Alwi, A. (2016). PTOOLKIT PROTOTYPE: MIXED FIDELITY PROTOTYPE FOR REFLECTION, EXPERIENCE &amp; DESIGN ITERATION. e-Proceedings of the INTERNATIONAL CONFERENCE ON ICT FOR TRANSFORMATION 2016 (IC-ICT4T 2016). 0(), 00 - 00.&#13;
&#13;
Shaari, N., Saidin, A.Z., Alwi, A., &amp; Sobihatun Nur, A.S. (2005). Promoting Technology Use in Teaching and Leearning. Inovasi Teknologi Instruksional Dalam Pengajaran dan Pembelajaran. (), 380 - 384.&#13;
&#13;
Sobihatun Nur, A.S., Alwi, A., Saidin, A.Z., &amp; Shaari, N. (2005). Penilaian Rekabentuk Laman Web Wanita Muslim: Kajian Kes. The international seminar on muslim women: Future and challenge in shaping the ummah. (), - .&#13;
&#13;
Saidin, A.Z., Alwi, A., Shaari, N., &amp; Sobihatun Nur, A.S. (2005). Model Konsep E-Komuniti: Ke Arah Merapatkan Jurang Digital. Merapatkan Jurang Komuniti Dengan Teknologi Maklumat. (), - .&#13;
Saidin, A.Z., &amp; Shaari, N. (2013). Persuasion Knowledge For Design Community: Design Of Ptoolkit Prototype. Proceedings of the 4th International Conference on Computing &amp; Informatics 2013 (ICOCI2013). 00(), 00 - 00.</text>
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&#13;
Mustaffa, C.S., Bakar, H. A., Ahmad, M.K., NO_INITIAL, &amp; Mohd Hadza, M.B. (2014). Development and Validation of Malaysian Communication Style Instrument. Asian Social Science . 10(8), 73 - 89.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). HIV/AIDS and Cultural Practices in Nigeria: An Implication for HIV/AIDS Preventive Communication Campaign. New Media and Mass Communication. 27(), 19 - 30.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Knowledge and Treatment Seeking Behaviour of University of Ilorin Students in Kwara State, Nigeria. New Media and Mass Communication. 27(), 41 - 47.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2014). The relevance of Confucian values to leadership communication . Jurnal Komunikasi, Malaysian Journal of Communication. 30(Special Issue), 129 - 144.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Examining a Moderating Role of Migration on News Usage in an Intra-National Ethnic Setting. New Media and Mass Communication. 34(15), 1 - 5.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Comparative Study of Media Usage In News Consumption: A qualitative Approach. African Journal of Computing and ICT . 8(1), 143 - 154.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Solution Approach to Newspaper Framing and Ethnic Groups' Conflict Behaviours. New Media and Mass Communication. 40(), 33 - 41.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). News Framing and Ethnic Conflicts Vulnerability in Multiethnic Societies. Mediterranean Journal of Social Sciences . 6(6), 496 - 505.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). Impact of news frames on ethnic groups’ conflict behaviour . Asia Pacific Journal of Education, Arts and Sciences. 2(4), 01 - 11.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Examining Data Quality in Communication Model: A Partial Least Squares (PLS) Approach to Estimating the Reliability and Validity of the Constructs in the Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement. Research on Humanities and Social Sciences. 5(16), 72 - 79.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Modeling Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement among Youths in New Digital Media Environment. New Media and Mass Communication. 40(), 23 - 32.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Newspaper Framing pf Conflicts: Perceptions of Ethnic Group Leaders on Conflict Behaviours in a Multiethnic Society. Malaysian journal of Media Studies. 17(1), 29 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Religion and STIs Campaigns: The Perceptions of the Nigerian Youths. Pertanika J. Soc. Sci. &amp; Hum. 23(S), 1 - 16.&#13;
&#13;
Aziz, A., &amp; Ahmad, M.K. (2016). Exploring Work-Family Balance In Creative Industry. International Journal of Interactive Digital Media. 4(1), 51 - 55.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2016). Creativity in Disaster Communication: #prayforpantaitimur. International Journal of Interactive Digital Media. 4(2), 40 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Knowledge, Attitude and Sources of Information among HIV Positive Patients at a Federal Medical Centre in Nigeria. Journal of Communication and Media Research. 7(2), 49 - 60.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Young People’s Perception of HIV/AIDS Campaign in South-West Nigeria. Jurnal Pengajian Media Malaysia . 17(2), 26 - 41.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). The use of communication technology channel in agricultural development by Muda Agricultural Development Authority(MADA). Journal of Human Development and Communication. 4(), 37 - 44.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). The Concept of Negotiation from the Islam Perspective (In the Islamic Organization). The Social Sciences . 11(20), 5090 - 5100.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Principles of Shariah Compliant Negotiation (SCN)from the Islamic Organization Perspective. International Business Management . 10(18), 4172 - 4184.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2016). A Theoretical and Empirical Discussion on Environmental Awareness Issue in Malaysia: Establishing a Viable Research Framework. International Journal of Sciences: Basic and Applied Research. 30(4), 318 - 334.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Use of Communication Technology Channel in Agricultural Development by Malaysia Muda Agricultural Development Authority (MADA). Asia Pacific Journal of Education, Arts and Sciences. 3(2), 27 - 36.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). THE ROLES OF EXTENSION AGENTS IN INFLUENCING FARMERS TO USE COMMUNICATION TECHNOLOGY IN MUDA AGRICULTURAL DEVELOPMENT AUTHORITY (MADA). Journal of Global Business and Social Entrepreneurship (GBSE) . 2(5), 78 - 82.&#13;
&#13;
Shiratuddin, N., Hassan, S., &amp; Ahmad, M.K. (2016). Youth and Media Participation: Key Issues of Concern. International Journal of Management and Applied Science. 2(2), 29 - 32.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., &amp; Ahmad, M.K. (2016). Generation Y's Political Participation and Social Media in Malaysia. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2016). Youth Participation in National Agenda through New Media. The Online Journal of Communication and Media. 2(3), 49 - 56.&#13;
&#13;
Hassan, S., Shiratuddin, N., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Abu Bakar, J.A., Zulkifli, A.N., &amp; Ahmad, M.K. (2017). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games . International Journal on Advanced Science, Engineering and Information Technology . 7(3), 993 - 999.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). Issues And Consequences Of Newspaper Framing On Ethnic Conflict: A Qualitative Study Of Ethnic Group Leaders’ Conflict Frames. Jurnal Komunikasi (Malaysian Journal of Communication). 32(2), 1 - 22.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Values-based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Malaysian Journal of Communication. 33(3), 140 - 156.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2017). The Roles of Newspapers Ownership Pattern and Access to Governmental Information in Framing of Issues of Corruption in Sudan. International Journal of Sciences: Basic and Applied Research. 31(2), 160 - 171.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2017). CULTURE IN MATERNAL HEALTH PROMOTION: INSIGHT FROM PERINATAL WOMEN IN NORTH CENTRAL NIGERIA. E-Academia Journal. 6(1), 253 - 270.&#13;
&#13;
Mustaffa, C.S., &amp; Ahmad, M.K. (2016). NIAT DAN KEINGINAN DENGAN PENYERTAAN DALAM LATIHAN KEUSAHAWANAN: PERKAITAN ANTARA FAKTOR. JURNAL KEMANUSIAAN. 25(3), 30 - 39.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika J. Soc. Sci. &amp; Hum. 25(S)(), 1 - 20.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Value-Based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3), 140 - 156.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). GENERATION Y’S POLITICAL PARTICIPATION AND SOCIAL MEDIA IN MALAYSIA. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Hassan, S., Mohd Sani, M.A., Shiratuddin, N., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Current Media Participation Norms among Youth in Malaysia. Transylvanian Review. XXV(15), 3837 - 3847.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika Journal of Social Sciences &amp; Humanities. 25(S), 1 - 20.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2018). How Restrictive Laws Affect the Framing of the Issues of Corruption . International Journal of Sciences: Basic and Applied Research. 37(2), 143 - 161.&#13;
&#13;
Ahmad, M.K. (2018). Exploring Tun Mahathir’s Leadership Communication: Indian Cultural Perspective. ADVANCED SCIENCE LETTERS. 24(5), 3405 - 3408.&#13;
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&#13;
Ahmad, M.K. (2013). THE CRITICAL SUCCESS FACTORS FOR E-GOVERNMENT IMPLEMENTATION IN JORDAN. A new feature set partitioning method for nearest mean classifier ensembles. 4(1), 391 - 398.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2013). Malaysia Newspapers Portrayal of 13th General Election: The Case of Political Transformation Plan Era. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 3(), 1 - 10.&#13;
&#13;
Mustaffa, J., Othman, Z., &amp; Ahmad, M.K. (2000). Persepsi keluarga penagih terhadap institusi pemulihan dadah. Seminar Kebangsaan Kerja Sosial 1999. -(), 1 - 9.&#13;
&#13;
Abu Bakar, J.A., Sobihatun Nur, A.S., Zulkifli, A.N., &amp; Ahmad, M.K. (2014). The Effects of 3D Realism and Meaning Making: A Conceptual Model. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 939 - 944.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2014). A Measure of Media and Youth Participation in Social and Political Activities: An Instrument Development. 5th International Conference on Economics &amp; Social Sciences . 5(), 01 - 19.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2013). Pengaruh nilai-nilai Confucianisme dalam komunikasi kepimpinan di Malaysia.. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 00(), 00 - 00.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2014). General Election and the Enigma of Free Press in Malaysia. International Conference on Communication and Media 2014. 155(), 547 - 552.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Cultural Sensitivity in Sexually Transmitted Infections (STIs) Preventive Campaign in Nigeria. International Conference on Communication and Media 2014. 155(), 331 - 336.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Conceptualization of Investigative Journalism: The Perspectives of Malaysian Media Practitioners. International Conference on Communication and Media 2014. 155(), 165 - 170.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2015). Komunikasi kepimpinan dan pembentukan visi: Analisis kandungan ucapan Tun Dr. Mahathir Mohamad.. PROCEEDING INTERNATIONAL CONFERENCE ON MEDIA AND SOCIETY . 2(), 00 - 00.&#13;
&#13;
Ahmad, M.K. (2012). Health Communication Research in Malaysia: An Exploratory Analysis. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 12.&#13;
&#13;
Ahmad, M.K., &amp; Bakar, H. A. (2012). Culturally Competent Communication in Malaysia Medical Tourism. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 18.&#13;
&#13;
Ahmad, M.K. (2012). AWARENESS AND CONSTRAINTS OF INTERCULTURAL COMMUNICATION: A SCENARIO OF AFS INTERCULTURAL PROGRAMS. Proceeding of Malaysia International Conference on Academic Strategies in English Language Teaching . (), 1 - 11.&#13;
&#13;
Ahmad, M.K. (2012). Cultural Sensitivity in Health Communication:Tapping the vision of Islamic Communication. Proceeding of The 9th Biennial Convention of the Pacific and Asian Communication Association (PACA 2012), Seoul, Korea, 3-5 July 2012. (), 1 - 18.&#13;
&#13;
Ahmad, M.K., Shiratuddin, N., &amp; Hassan, S. (2015). Youth and Media Participation: Key Issues of Concern. The IIER International Conference. 51(), 22 - 25.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). ISSUES AND CONSEQUENCES OF NEWSPAPER FRAMING ON ETHNIC CONFLICT: A QUALITATIVE STUDY OF ETHNIC GROUP LEADERS’ CONFLICT FRAMES. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 2(), 0 - 0.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). PENGGUNAAN SALURAN TEKNOLOGI KOMUNIKASI DI DALAM PENGEMBANGAN PERTANIAN LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA). PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 3(), 1 - 14.&#13;
&#13;
Ahmad, M.K. (2015). Facebook Privacy Setting: Knowledge, Awareness and Feeling Secure. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 1309 - 1319.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2016). Komunikasi dan kepimpinan: Analisis Confucianisme dalam masyarakat Malaysia. . Seminar On Multimedia Technology and Communication, SMTCom'16. 1(), 00 - 00.&#13;
&#13;
Dalib, S., Harun, Minah, Yusof, N., &amp; Ahmad, M.K. (2017). Probing Intercultural Competence in Malaysia: A Relational Framework . SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Abu Bakar, J.A., Ahmad, M.K., &amp; Zulkifli, A.N. (2016). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games. 2016 International Conference on User Science and Engineering . 1(), 00 - 00.&#13;
&#13;
Ahmad, M.K., Mohd Hadza, M.B., Mohd. Jalil, N.H., &amp; Ismail, S. (2017). Culturally Responsive: Exploring the Attributes of Islamic Health Communication. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Tun Dr. Mahathir’s Leadership Communication: The Confucian Perspective. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). Investigative Journalism in Malaysia: The Battle Between Outside and Inside Newsroom Challenges. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Leadership Communication: Vision Attributes in Selected Speeches of Dr. Mahathir Mohamad. Proceedings MENTION2017. International Media and Communication 2017. (), - .&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2018). The Influence of Less Press Freedom on the Newspaper Framing of the Issues of Corruption in Sudan. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 25 - 29.&#13;
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&#13;
Othman, Z., Ahmad, M.K., &amp; Mustaffa, J. (2005). Politik Kepartian Analisis Budaya Politik Melayu, Universiti Utara Malaysia:Penerbit UUM&#13;
&#13;
Mustaffa, C.S., Ahmad, M.K., Abu Talib, Z., Samsudin, S., &amp; Aripin, N. (2006). Teori Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia&#13;
&#13;
NO_INITIAL, Ahmad, M.K., &amp; Yusof, N. (2010). Modul Pengurusan Komunikasi Strategik, Sintok, Kedah:Pusat Pendidikan Profesional dan Lanjutan (PACE)&#13;
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&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). Media dan Partisipasi Belia Komuniti Terpinggir, Generasi Muda Komuniti Terpinggir: Ke Arah Penjanaan Semula Pembangunan Generasi Muda (pp. 47 - 72), Kota Bharu, Kelantan:Penerbit UMK&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). INTERPRETATION OF PRESS FREEDOM AS A VALUE GUIDING THE PRACTICE OF INVESTIGATIVE JOURNALISM IN MALAYSIA: THE PRACTITIONERS' PERSPECTIVES, DEMOCRATISATION OF MEDIA: ISSUES AND REALITIES (pp. 245 - 261), UNIVERSITI MALAYSIA SARAWAK, 94300 KOTA SAMARAHAN, SARAWAK.:UNIMAS PUBLISHER&#13;
&#13;
Ahmad, M.K. (2010). Sacred communication: Exploring the attributes of health promotion programs in the faith-based media, Portrayal of Islam in the Media (pp. 235 - 256), Bandar Baru Nilai:Faculty of Leadership and Management, Universiti Sains Islam Malaysia&#13;
&#13;
Ahmad, M.K. (2010). Cultural Sensitivity in Health Promotion Programs: Islamic Persuasive Communication, Advances in Communication and Mass Media Research (pp. 167 - 180), Athens:Athens Institute for Education and Research&#13;
&#13;
Ahmad, M.K. (2018). Prinsip-Prinsip Komunikasi Kemanusiaan, Komunikasi Dalam Konteks Budaya Malaysia (pp. 50 - 68), Kuala Lumpur:Dewan Bahasa Pustaka&#13;
&#13;
Ahmad, M.K. (2002). Persepsi Keluarga Penagih Terhadap Institusi Pemulihan Dadah, Kerja Sosial: Artikel-Artikel Pilihan (pp. 246 - 259), Kuala Lumpur:Utusan Publications &amp; Distributors Sdn. Bhd.&#13;
&#13;
Ahmad, M.K. (2004). Imperialisme atau Globalisasi: Suatu Paradoks Media Antarabangsa, Globalisasi dalam Perspektif: Isu dan Cabaran (pp. 83 - 90), Petaling Jaya:IBS Buku Sdn. Bhd.&#13;
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              <text>Article in Academic Journal&#13;
&#13;
Ahmad Marzuki, N., Ahmad, N.A., Abdul Hamid, A.S., &amp; Ishak, M.S. (2014). Community social capital in Malaysia: A pilot study. Asian Social Science . 10(12), 202 - 209.&#13;
&#13;
Ishak, M.S. (2014). Pemodelan Penerimagunaan Maklumat Berkaitan Islam Di Internet: Pengaplikasian Model Penerimaan Teknologi (TAM) . Journal of Techno-Social. 5(2), 00 - 00.&#13;
&#13;
Ishak, M.S. (2015). PENILAIAN PROGRAM PRAKTIKUM TERHADAP PENINGKATAN KUALITI GURU PRA PERKHIDMATAN: ANALISIS BERDASARKAN LATENT GROWTH CURVE MODELLING . Journal of Techno-Social. 6(1), 00 - 00.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2015). Measurement Model of Empowerment for Women and Girls Using Social Media . e-Bangi Journal. 1(), 084 - 091.&#13;
&#13;
Ishak, M.S. (2011). Internet’s Islamic Information Credibility Scale (IIICS). 'Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences. 6(1), 3 - 28.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Mohmad Yazam, S.S.N. (2015). Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits. The Journal of Social Media in Society. 4(2), 138 - 165.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2015). EMPOWERING CITIZEN MEDIA THROUGH INVESTIGATIVE JOURNALISM IN MALAYSIA . Jurnal Komunikasi Malaysian Journal of Communication . 31(2), 1 - 27.&#13;
&#13;
Ishak, M.S. (2015). Pengurusan Privasi Facebook Penjawat Awam: Pengaruh Intensiti Penggunaan, Kemahiran Swaawas dan Orientasi Privasi Organisasi . Jurnal Komunikasi Malaysian Journal of Communication. 31(2), 61 - 82.&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2012). Construct of credibility tools as viewed from the perspectives of the Qur'anic and Hadith. International Journal of Business, Economics and Law. 1(), 184 - 187.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2015). Social Media and Youth Online Participation: Perspective on Cognitive Engagement. New Media and Mass Communication. 44(), 8 - 15.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2016). An Exploratory Data Analysis on Social Media and Youth Online Political Participation in Nigeria and Malaysia. International Journal of Multidisciplinary Approach and Studies . 3(1), 47 - 59.&#13;
&#13;
Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., Abdul Rahman, M.N., &amp; Madon, M. (2016). “YOUTUBE” DAN GENERASI MUDA ISLAM: SATU PENDEKATAN KELOMPOK FOKUS DALAM KALANGAN PELAJAR UNIVERSITI. Jurnal Komunikasi Malaysian Journal of Communication. 32(1), 165 - 188.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2016). KEPUTUSAN PEMBELIAN: JALINAN ANTARA MEDIA CETAK, MEDIA ATAS TALIAN DAN MEDIA BERSEMUKA. Jurnal Komunikasi (Malaysian Journal of Communication). 32(1), 313 - 334.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2016). ASSESSING VALIDITY AND RELIABILITY OF SOCIAL MEDIA AS AN EMPOWERMENT TOOL FOR A GROUP AT RISK IN MALAYSIA. Jurnal Komunikasi (Malaysian Journal of Communication). 32(1), 73 - 86.&#13;
&#13;
Ahmad Marzuki, N., Ahmad, N.A., Abdul Hamid, A.S., &amp; Ishak, M.S. (2016). Community Social Capital in Malaysia And Its Relationship With Demographic Factors . The Social Sciences. 11(24), 5937 - 5941.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Belia dan Penggunaan Media Sosial. Malaysian Journal of Youth Studies. 15(2), 167 - 186.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Pengaruh Program Televisyen Terhadap Perkembangan Sosial Belia. Malaysian Journal of Youth Studies. 15(2), 187 - 203.&#13;
&#13;
Abdul Hamid, A.S., Ahmad Marzuki, N., Ahmad, N.A., &amp; Ishak, M.S. (2016). Social Capital and Community Cohesion: The Constitution of Community Social Capital in Malaysia. International Review of Management and Marketing. 8(S8), 108 - 112.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2016). Modelling the Effect of Access to Information, Political Interest and Policy Satisfaction on Youth Online Political Participation in Malaysia. Jurnal Komunikasi (Malaysian Journal of Communication). 32(2), 1 - 24.&#13;
&#13;
Kasim, A., Ismail, A., Ishak, M.S., &amp; Hamid, N.A. (2016). Editors’ Choice Versus Readers’ Choice: Press Role in Creating Public Awareness and Understanding of The Government Transformation Programmes (GTP). Journal Pengajian Media Malaysia. 16(1), 66 - 87.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen dan Kesetiaan Pelanggan . International Journal of Islamic Business. 2(1), 24 - 37.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). PENGARUH CIRI-CIRI PRODUK KEPADA KESETIAAN PELANGGAN: PENGALAMAN PELANGGAN SEBAGAI FAKTOR PENYEDERHANA (THE INFLUENCE OF PRODUCT FEATURES TOWARDS CUSTOMER LOYALTY: CUSTOMER EXPERIENCE AS A MODERATOR FACTOR). JOURNAL OF BUSINESS AND SOCIAL DEVELOPMENT. 5(2), 36 - 47.&#13;
&#13;
Mohd Rashid, S., &amp; Ishak, M.S. (2017). Assessing Validity And Internal Consistency Of The Social Media Marketing Communication Measurement Scales. e-Bangi Journal of Social Sciences and Humanities. 12(3), 1 - 14.&#13;
&#13;
Ishak, M.S. (2017). Analisis Psikometrik Skala Pengukuran Pengurusan Privasi Komunikasi Facebook. Malaysian Journal of Communication (Jurnal Komunikasi). 33(4), 56 - 75.&#13;
&#13;
Ishak, M.S., &amp; Hamid, N.A. (2017). THE INFLUENCE OF POLITICAL SOCIALIZATION AGENTS ON POLITICAL PARTICIPATION OF PAKISTANI YOUTHS. Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi). 3(2), 130 - 149.&#13;
&#13;
Ishak, M.S., Abdul Hamid, S., Abdul Rahman, M.N., Dahaman, M.A., &amp; HYDZULKIFLI H.H (2017). Penghayatan Agama (Religiosity) dan Praktis Keusahawanan: Analisis Implikasi dalam Pembangunan Usahawan Melayu. JURNAL ANTARABANGSA ALAM DAN TAMADUN MELAYU. 5(3), 49 - 57.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2018). SOCIAL MEDIA RISKS AMONG WOMEN IN MALAYSIA: A STRUCTURAL EQUATION MODELLING APPROACH. International Journal for Studies on Children, Women, Elderly and Disabled People. 4(0), 240 - 250.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Teori dalam Penyelidikan Media: Analisis Tahun 2002 hingga 2012 . e-Bangi Journal. 13(1), 1 - 20.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Konteks dan Metode dalam Penyelidikan Media: Status Semasa, Perubahan dan Trend. International Journal of Law, Government and Communication (IJLGC). 3(7), 77 - 104.&#13;
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              <text>Papers in Conference Proceeding&#13;
&#13;
Abdul Rahman, M.N., Ishak, M.S., Ahmad, M., &amp; Hj. Rofie, M.K. (2013). Pengaruh simbol halal dan tahap keprihatinan hidangan halal terhadap sikap kepada kopitiam dalam kalangan generasi muda Islam. Prosiding Konferensi Antarabangsa Islam Borneo VI. 1(), 176 - 182.&#13;
&#13;
Hj. Rofie, M.K., Ishak, M.S., Ahmad, M., &amp; Abdul Rahman, M.N. (2013). Perbezaan pandangan untuk mengunjungi kopitiam dalam kalangan generasi muda Islam dari aspek jantina, Lokasi tempat tinggal dan kekerapan berkunjung. Prosiding Konferensi Antarabangsa Islam Borneo VI. 1(), 294 - 298.&#13;
&#13;
Ishak, M.S. (2013). Pengaruh Faktor Organisasi Dan Faktor Teknologi Terhadap Penerimaan Media Sosial Sebagai Medium Pemasaran Penginapan Bajet. Proceeding Terengganu International Tourism Conference 2013. 1(), 170 - 181.&#13;
&#13;
Ishak, M.S., NO_INITIAL, NO_INITIAL, Khalil, S., NO_INITIAL, &amp; Mustaffa, J. (2008). Prestasi Barisan Nasional :Analisis terhadap pola pengundian dalam Pilihanraya Umum ke 12 . 6th International Malaysian Studies Conference (MSC6) . -(), 1 - 11.&#13;
&#13;
A Wahab, S.Z., Sobihatun Nur, A.S., Ishak, M.S., &amp; Abu Bakar, J.A. (2014). Examining Students' Preferences Between Learning Objects in UUM Learningzone Learning Management System and Face-to-Face Teaching and Learning in the Computer Lab. Proceedings icon c-comet 14. 00(), 280 - 290.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2014). Perceived Social Media Risk Towards Women and Girls in Malaysia. Proceedings icon c-comet 14. 1(), 150 - 157.&#13;
&#13;
Ishak, M.S., Ahmad, M., &amp; Abdul Rahman, M.N. (2014). Penerimaan Maklumat Berkaitan Islam Di Internet: Adakah Tanggapan Kredibiliti Dipertimbangkan Oleh Golongan Berpendidikan Agama? . Persidangan Antarabangsa Kelestarian Insan 2014. 4(Jld 3), 147 - 158.&#13;
&#13;
Ishak, M.S. (2014). Hubungan Sikap, Norma Subjektif, Kawalan Tingkahlaku dan Kebenaran Terhadap Niat Pembelian Dalam Pengiklanan Mobile Dalam Kalangan Pelajar Universiti . Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 118 - 129.&#13;
&#13;
Ishak, M.S. (2014). Perbezaan Pandangan Peminat Berdasarkan Gender Terhadap Populariti Selebriti Hiburan Di Malaysia . Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 00 - 00.&#13;
&#13;
Ishak, M.S. (2014). Penerimaan Media Sosial Dalam Sektor Penginapan Bajet di Malaysia. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 768 - 772.&#13;
&#13;
Ishak, M.S. (2014). Niat untuk Menderma: Modifikasi Sentuhan Jiwa Rancangan Bersamamu Sebagai Iklan Layanan Masyarakat. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 103 - 108.&#13;
&#13;
Ishak, M.S. (2014). Niat Pelanggan Wanita Terhadap Pembelian Produk Kosmetik Secara Online Dalam Kalangan Pelajar Wanita SMMTC, UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 109 - 117.&#13;
&#13;
Ishak, M.S. (2014). Proses Pemupukan Persepsi Realiti Menerusi Drama Bersiri dalam kalangan Pelajar Media dan Bukan Media: Teknologi Media dan Kerja Sosial. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 602 - 610.&#13;
&#13;
Ishak, M.S. (2014). Hubungan Di Antara Aktiviti Bukan Akademik Dengan Pencapaian Akademik Pelajar UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 651 - 654.&#13;
&#13;
Ishak, M.S. (2014). Profil dan Ciri Tontonan Rancangan Televisyen Dalam Kalangan Pelajar UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 655 - 659.&#13;
&#13;
Ishak, M.S. (2014). Sikap Terhadap Penggunaan Media Teknologi dalam kalangan Pelajar UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 466 - 470.&#13;
&#13;
Ishak, M.S. (2014). Faktor yang Mempengaruhi Kecenderungan Menderma Kepada Pusat Tahfiz Anak Yatim. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 523 - 529.&#13;
&#13;
Ishak, M.S., Abdul Rahman, M.N., Hj. Rofie, M.K., &amp; Ahmad, M. (2012). Pembangunan dan Pengesahsahihan Model Pengukuran Kredibiliti Penyampai Maklumat Dari Perspektif Islam. Proceeding of International Conference on Culture, Communication and Multimedia Technology. (), 8 - 16.&#13;
&#13;
Ishak, M.S. (2012). Faktor-Faktor Yang Membentuk Persepsi Peminat Terhadap Populariti Selebriti Hiburan Di Malaysia. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 20 - 35.&#13;
&#13;
Ismail, A., Aripin, N., &amp; Ishak, M.S. (2006). Populariti program televisyen sebagai asas kepopularan stesen televisyen di Malaysia. Proceeding of Seminar Kebangsaan Komunikasi Ketiga. (), 81 - 94.&#13;
&#13;
Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., Madon, M., &amp; Abdul Rahman, M.N. (2015). “YOUTUBE” DAN GENERASI MUDA ISLAM: SATU PENDEKATAN KELOMPOK FOKUS DALAM KALANGAN PELAJAR UNIVERSITI. Conference Proceeding International Conference on Media and Communication 2015. 4(), 1 - 17.&#13;
&#13;
Mohmad Yazam, S.S.N., Ishak, M.S., &amp; Hamid, N.A. (2011). THE RELATIONSHIP BETWEEN ADVERTISING AND MUSLIM STUDENTS’ INTENTION TO VISIT KOPITIAMS. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 101 - 119.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2012). Measurement model of empowerment for women and girls using social media.. Proceeding of International Conference on Social Sciences and Humanities (ICOSH) 2012. (), 1519 - 1523.&#13;
&#13;
Abdul Rahman, M.N., Ishak, M.S., Ahmad, M., &amp; Hj. Rofie, M.K. (2012). Pengagihan Zakat Kepada Fakir Miskin Di Negeri Kedah Tumpuan Daerah Kubang Pasu : Satu Perbincangan. Proceeding of SEMINAR ISU- ISU ZAKAT KONTEMPORARI DI MALAYSIA . (), 81 - 96.&#13;
&#13;
Ishak, M.S. (2011). Kredibiliti Maklumat Sebagai Faktor Anteseden Yang Mempengaruhi Tanggapan Pengguna Dalam Model Penerimagunaan Maklumat Berkaitan Islam di Internet. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 1 - 15.&#13;
&#13;
Ishak, M.S. (2011). Tahap Penerimagunaan Maklumat Berkaitan Islam di Internet Dari Perspektif Model Penerimaan Teknologi (TAM). PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 705 - 720.&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2011). The Credibility of Information Sources as Viewed from the Perspectives of the Qur’anic and Hadith.. Proceeding of 2nd International Soft Science Conference. (), 45 - 60.&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2011). Pengaruh Sijil Halal dan Tahap Keperihatinan Hidangan Halal Terhadap Keinginan Untuk Menjamu Selera Kopitiam Dalam Kalangan Generasi Muda Islam. . Proceeding of Seminar Perundangan Islam Dalam Masyarakat Kontemporari 2011 (ISLAC 2011). (), 89 - 113.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2015). Assessing Validity and Reliability of Social Media as an Empowerment Tool for a Group at Risk. Conference Proceeding International Conference on Media and Communication 2015. 2(), 00 - 00.&#13;
&#13;
Ahmad Marzuki, N., Ahmad, N.A., Abdul Hamid, A.S., &amp; Ishak, M.S. (2015). The relationship between community social capital and demographic factors. International Academic Conference on Social Sciences. 1(), 475 - 583.&#13;
&#13;
Ishak, M.S. (2015). PENGURUSAN PRIVASI FACEBOOK DALAM KALANGAN PENJAWAT AWAM: PENGARUH KEAMATAN PENGGUNAAN, KEMAHIRAN SWAAWAS DAN PENGURUSAN PRIVASI ORGANISASI. Conference Proceeding International Conference on Media and Communication 2015. 3(1), 1 - 22.&#13;
Ishak, M.S. (2015). Teori Dalam Penyelidikan Media: Memahami Makna Menerusi Teori, Membina Kecekapan Menerusi Praktikal. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(1), 1 - 7.&#13;
&#13;
Ishak, M.S. (2015). Attitude And Purchase Intention Toward Green And Non Green Advertisement: Preliminary Test . Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 8 - 20.&#13;
&#13;
Ishak, M.S. (2015). Perceived Message Credibility, Interactivity and Purchase Intention of the Facebook Message Sources. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 22 - 34.&#13;
&#13;
Ishak, M.S. (2015). Decision Making In Purchase and Intention To Click The Online Advertising and Mobile Advertising. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 35 - 49.&#13;
&#13;
Ishak, M.S. (2015). Factors that Influences Consumer's Purchase Intention on Product and Services: Preliminary Test. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 50 - 61.&#13;
&#13;
Ishak, M.S. (2015). Factors towards the Use of Social Mobile Gaming Applications (SMGAs): Preliminary Test . Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 62 - 75.&#13;
&#13;
Ishak, M.S. (2015). Faktor Yang Mempengaruhi Keberkesanan Periklanan Internet: Tinjauan Ke Atas Pelajar Lelaki DPP YAB, Universiti Utara Malaysia. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 90 - 96.&#13;
&#13;
Ishak, M.S. (2015). How Social Influence, Brand Concern and Relative Advantage affect Smartphone’s Purchase Intention among High Education Students: Preliminary Test. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 97 - 107.&#13;
&#13;
Ishak, M.S. (2015). Traditional and Digital Media Advertising Preference: A Descriptive Evaluation of Student’s Mothers of Northern University of Malaysia. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 108 - 117.&#13;
&#13;
Abdul Hamid, S., Ishak, M.S., HYDZULKIFLI H.H, Abdul Rahman, M.N., &amp; Dahaman, M.A. (2015). Penghayatan Agama (Religiositi) Dalam Pembangunan Keusahawanan Melayu . Prosiding Konferensi Antarabangsa Islam Borneo VIII (KAIB VIII). 1(1), 135 - 140.&#13;
&#13;
Abdul Hamid, A.S., Ahmad Marzuki, N., Ahmad, N.A., &amp; Ishak, M.S. (2016). How Does a Community Hold itself together? Insights from a Study on Community Social Capital in Malaysia. Data Warehouse Model For Monitoring Key Performance Indicators (KPIs) Using Goal Oriented Approach. (), 304 - 310.&#13;
&#13;
Kasim, A., Ishak, M.S., Ismail, A., &amp; Hamid, N.A. (2016). Media and Government Transformation Programme (GTP) Malaysia. Proceedings of The 6th Benjamitra Network. 6(), 299 - 317.&#13;
&#13;
Abdul Rahman, M.N., Abdul Hamid, S., &amp; Ishak, M.S. (2016). Islam dan Dorongan Keusahawanan Dalam Budaya Masyarakat Melayu. Seminar Serantau Peradaban dan Pemikiran Islam (ReCIT 2016). 1(1), 00 - 00.&#13;
&#13;
Ahmad, M., Ishak, M.S., Hj. Rofie, M.K., &amp; Abdul Rahman, M.N. (2016). Developing Credibility of Information Scale: A Report From Divine Sources . PERSIDANGAN ANTARABANGSA SAINS SOSIAL DAN KEMANUSIAAN. 3(), 265 - 273.&#13;
&#13;
Abdul Hamid, S., Ishak, M.S., &amp; Abdul Rahman, M.N. (2016). PENGARUH ISLAM DALAM BUDAYA KEUSAHAWANAN: KAJIAN TERHADAP USAHAWAN MELAYU BERJAYA DI NEGERI KEDAH . Prosiding Seminar Serantau Peradaban dan Pemikiran Islam (ReCIT 2016). 1(1), 125 - 357.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2017). Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating role of Political Knowledge. SHS Web of Conferences. 33(), 1 - 7.&#13;
&#13;
Ishak, M.S., Aripin, N., &amp; Abdul Rahman, M.N. (2017). Model Penerimaan Dan Penggunaan Youtube Sebagai Medium Pencarian Maklumat Berlandaskan Islam Dalam Kalangan Generasi Muda: Aplikasi Teori UTAUT. E-Prosiding Seminar Antarabangsa Penyelidikan Sirah Nabawi dan Pemikiran (ISRA') 2017. 1(1), 00 - 00.&#13;
&#13;
Abdul Rahman, M.N., Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., &amp; Madon, M. (2017). PENCARIAN DAN PEMAHAMAN MAKLUMAT BERKAITAN AQIDAH MELALUI YOUTUBE DALAM KALANGAN GENERASI MUDA ISLAM: SATU KAJIAN TERHADAP PELAJAR UNIVERSITI UTARA MALAYSIA. E-Prosiding Seminar Antarabangsa Penyelidikan Sirah Nabawi dan Pemikiran (ISRA') 2017. 1(), 1 - 16.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). PENGARUH TELEVISYEN DAN MEDIA SOSIAL TERHADAP GOLONGAN BELIA DI MALAYSIA. Prosiding Seminar Penyelidikan IYRES 2016. 1(), 125 - 138.&#13;
&#13;
Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., &amp; Abdul Rahman, M.N. (2017). Pencarian Maklumat Agama Di YouTube Dalam Kalangan Generasi Muda: Satu Kajian Menggunakan Metod Campuran . Proceedings International Conference on Media Studies 2017. 1(), 997 - 109.&#13;
&#13;
Yusof, N., Ismail, A., Aripin, N., Kasim, A., &amp; Ishak, M.S. (2017). Industrial Experience on Journalism Education Curriculum in Malaysia. Siconsem 2017. (), 164 - 165.&#13;
&#13;
Abdul Hamid, S., Ishak, M.S., &amp; Abdul Rahman, M.N. (2017). TRANSFORMASI PEMBANGUNAN KENDIRI SECARA HOLISTIK: SATU MEKANISME PENYELESAIAN MASALAH KEMISKINAN BERDASARKAN TASAWUR ISLAM. E-PROSIDING SEMINAR ANTARABANGSA PENYELIDIKAN SIRAH NABAWI &amp; PEMIKIRAN (ISRA') 2017. 1(1), 1 - 8.&#13;
&#13;
Ishak, M.S., Mustaffa, J., &amp; NO_INITIAL (2017). Lompang Sosial dalam Perancangan Keselamatan Bandar Melahirkan Komuniti Pinggir. CONFERENCE PROCEEDINGS CONFERENCE ON CORRECTIONS AND CRIMINAL JUSTICE 2017 (CCCJ2017). 1(), 59 - 72.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2018). Social Media Risks Model Among Women in Malaysia. Proceedings of The 4th Putrajaya International Conference on Children, Women, Elderly and Person with Disabilities 2018. (), 407 - 418.&#13;
&#13;
Ishak, M.S., &amp; NO_INITIAL (2013). GENDER REPRESENTATION IN MEDIA: A YOUTUBE ADVERTISEMENT ANALYSIS AND ROLE-PLAY CASE STUDY. National Case Study Conference 2013: Enriching Research, Developing Learning &amp; Applying Excellence in Teaching. 1(), 374 - 382.&#13;
&#13;
Ishak, M.S. (2013). Predicting Intentions To Visit Kopitiams As Halal Food Outlet: An Extension Of The Theory Of Planned Behavior. 4TH INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (4TH ICBER 2013) PROCEEDING. 4(), 850 - 861.&#13;
&#13;
Ishak, M.S. (2013). Hubungan Modal Sosial dan Pendapatan Projek Ekonomi Peserta Amanah Ikhtiar Malaysia (AIM) Wilayah Kedah dan Kelantan. Prosiding Persidangan Kebangsaan Ekonomi Malaysia Ke VIII 2013 . 2(), 898 - 909.&#13;
&#13;
Abdul Hamid, A.S., Ahmad, N.A., Ahmad Marzuki, N., &amp; Ishak, M.S. (2013). Developing Social Capital Indicators for Malaysian Society: some Findings from a Pilot study. 4th International Conference on Education and Information Management. 1(), 361 - 367.&#13;
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&#13;
Ishak, M.S. (2018). Metodologi Penyelidikan Komunikasi: Pendekatan Kuantitatif, Kuala Lumpur:Dewan Bahasa dan Pustaka</text>
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&#13;
Ishak, M.S., &amp; Aripin, N. (2015). Ekspresi Pemikiran Generasi Muda Islam Terhadap Maklumat Berkaitan Agama Melalui Pencarian Di YouTube, Isu-Isu Semasa Media dan Dakwah (pp. 35 - 42), Kuala Lumpur:Akademi Pengajian Islam Universiti Malaya&#13;
&#13;
Ishak, M.S., &amp; Hamid, N.A. (2015). Social Media, Politics And Youths, Youths, Media and Politics: A New Identity (pp. 83 - 109), Kangar:Penerbit Universiti Malaysia Perlis&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2017). Composite Indicators of a Knowledge Society: Triangulation of Experts Interviews and Factor Analyses, Emerging Trends in the Development and Application of Composite Indicators (pp. 72 - 97), Hershey, PA:IGI Global&#13;
&#13;
Ishak, M.S. (2018). Kajian kredibiliti maklumat berkaitan dengan Islam di Internet, Panduan Penyelidikan Komunikasi Kaedah Kuantitatif (pp. 128 - 232), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
Ishak, M.S. (2018). Rumusan, Panduan Penyelidikan Komunikasi Kaedah Kuantitatif (pp. 304 - 322), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2013). Aplikasi konsep al-jarh wa ta'dil dalam pembentukan konstruk kredibiliti maklumat acuan Islam, Islamic perspective on management:contemporary issues. (pp. 429 - 438), Kuala Lumpur:Akademi YAPIEM Publications&#13;
&#13;
Hamid, N.A., Ishak, M.S., Ismail, S.A., &amp; Mohmad Yazam, S.S.N. (2013). Social Media Usage among University Students in Malaysia , Social Media and the New Academic Environment: Pedagogical Challenges (pp. 244 - 255), Pennsylvania:IGI Global &#13;
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&#13;
Mohamad, B., Bakar, H. A., &amp; NO_INITIAL (2014). Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions. Procedia-Social and Behavioral Sciences. 155(2014), 115 - 122.&#13;
&#13;
NO_INITIAL, Bakar, H. A., &amp; Mohamad, B. (2014). Expatriate Adjustment: Validating Multicultural Personality Trait among Self-initiated Academic Expatriates. Procedia - Social and Behavioral Sciences. 155(2014), 123 - 129.&#13;
&#13;
Mustaffa, C.S., Mohamad, B., &amp; NO_INITIAL (2014). Preface: Communication, Empowerment and Governance: The 21st Century Enigma. Procedia - Social and Behavioral Sciences. 155(2014), 1 - 3.&#13;
&#13;
Mohd Yusof, F., &amp; NO_INITIAL (2014). Understanding Teacher Communication Skills. Procedia: Social and Behavioral Science. 155(), 471 - 476.&#13;
&#13;
Bakar, H. A., NO_INITIAL, Mustaffa, C.S., &amp; Mohamad, B. (2016). Relationships Differentiation: Cross-Ethnic Comparisons in Malaysian Workplace . Journal of Intercultural Communication Research. 45(2), 71 - 90.&#13;
&#13;
NO_INITIAL, Bakar, H. A., &amp; Mohamad, B. (2016). Differentiating Relationships in the Workplace: A Cultural Perspective. International Review of Management and Marketing. 6(7S), 141 - 144.&#13;
&#13;
Mohamad, B., Bakar, H. A., &amp; NO_INITIAL (2016). Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model. International Review of Management and Marketing. 6(7S), 175 - 180.&#13;
&#13;
NO_INITIAL, Bakar, H. A., &amp; Mustaffa, C.S. (2016). The mediating roles of communication in expatriate adjusment. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 129 - 132.&#13;
&#13;
Bakar, H. A., Mohamad, B., NO_INITIAL, Subramaniam, C., &amp; Choo L.S (2018). Shared Cultural Characteristics Similarities in Malaysia’s Multi-ethnic Society. Journal of Intercultural Communication Research . 75(2), 1 - 35.&#13;
&#13;
Hashim, N.L., M.M.Rejab, Romli, R., &amp; NO_INITIAL (2017). Coverage Criteria for UML State Chart Diagram in Model-based Testing. Journal of Telecommunication Electronic and Computer Engineering, (JTEC), UTeM, Melaka, Malaysia, Vo.3, No.2, . 9(2-11), 85 - 89.&#13;
&#13;
NO_INITIAL (2017). Examining Malaysian leader characteristics in a manager-subordinate relationship. Jurnal Komunikasi, Malaysian Journal of Communication. 33(3), 214 - 230.&#13;
&#13;
Bakar, H. A., NO_INITIAL, &amp; NO_INITIAL (2014). Measuring Communication Style in the Malaysian Workplace: Instrument Development and Validation. Journal of Intercultural Communication Research. 43(2), 87 - 112.</text>
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&#13;
NO_INITIAL (2010). Keterbukaan Komunikasi Kepemimpinan dari Perspektif Menerima Teguran Mempengaruhi Komitmen Pekerja Sokongan: Satu Kajian Kes di Telekom Malaysia Berhad. Proceeding of International Conference On Communication and Media 2010 (i-COME '10) &amp; Doctoral Workshop. 2(), 86 - 96.&#13;
&#13;
Ismail, A., Aripin, N., &amp; NO_INITIAL (2008). Bases of television among non-paid TV Channels in Malaysia. . Proceeding of International Conference of Communication and Media 2008. (), 1 - 16.&#13;
&#13;
Mustaffa, C.S., Mohamad, B., &amp; NO_INITIAL (2014). Preface: Communication, Empowerment and Governance: The 21st Century Enigma . International Conference on Communication and Media 2014. 155(), 1 - 3.&#13;
&#13;
Mohamad, B., Bakar, H. A., &amp; NO_INITIAL (2014). Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions. International Conference on Communication and Media 2014. 155(), 115 - 122.&#13;
&#13;
Mohamad, B., Bakar, H. A., &amp; NO_INITIAL (2012). The Influence of Corporate Culture, ICT Diffusion Innovation and Corporate Leadership on the Corporate COmmunication Management (CCM: A Managerial Perspective. Proceeding of International Conference on Culture, Communication and Multimedia Technology. (), 363 - 374.&#13;
&#13;
NO_INITIAL, Mustaffa, C.S., &amp; Bakar, H. A. (2012). Expatriation in Malaysia: Predictors of Cross-Cultural Adjustment Among Hotel Expatriates. Proceeding of International Conference on Communication and Media . (), 1 - 37.&#13;
&#13;
NO_INITIAL, &amp; Dalib, S. (2012). Conceptualizing Intercultural Communication Competence. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 71 - 95.&#13;
&#13;
NO_INITIAL, Bakar, H. A., &amp; Mohamad, B. (2016). Differentiation Workplace Relationships: One Nation-Three Culture Context. European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 552 - 228.&#13;
&#13;
Mohamad, B., Bakar, H. A., &amp; NO_INITIAL (2016). Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development. European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 659 - 666.&#13;
&#13;
NO_INITIAL, Bakar, H. A., &amp; Mustaffa, C.S. (2016). The relationship between individual, organizational and non-work factors and cross-cultural adjustment. The mediating role of communication. European Proceedings of Social and Behavioral Sciences. XIV(), 559 - 565.&#13;
&#13;
NO_INITIAL, Bakar, H. A., &amp; Mohamad, B. (2014). Expatriate Adjustment: Validating Multicultural Personality Trait among Self-initiated Academic Expatriates. Procedia - Social and Behavioral Sciences. 155(), 123 - 129.&#13;
&#13;
Mohd Yusof, F., &amp; NO_INITIAL (2014). Understanding Teacher Communication Skills. Procedia - Social and Behavioral Sciences. 155(), 471 - 476.&#13;
&#13;
Mohamad, B., NO_INITIAL, NO_INITIAL, &amp; Bakar, H. A. (2017). Exploring Corporate Identity Management in Malaysian Higher Education Sector. Proceedings of 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation. 1(1), 155 - 159.&#13;
&#13;
NO_INITIAL, Abdul Rahman, N.A., &amp; Mohamad, B. (2013). OES VS SIES: EXPLORING THE CROSS-CULTURAL ADJUSTMENT OF HOTEL EXPATRIATES IN A MULTICULTURAL SOCIETY. Proceeding of International Conference on Communication, Media, Technology and Design. 1(1), 413 - 419.&#13;
&#13;
Abdul Rahman, N.A., NO_INITIAL, &amp; Ramli, R. (2013). The existence of theory electronics propinquity and ICT competency among nurses staff: a Malaysian case study. Proceeding of International Conference on Communication, Media, Technology and Design. 1(1), 281 - 284.&#13;
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&#13;
Mohamad, B., NO_INITIAL, &amp; Muda, S. (2009). Etika dan Kepimpinan dalam Komunikasi, Kuala Lumpur:Pearson/Prentice-Hall&#13;
&#13;
Mohamad, B., NO_INITIAL, &amp; Muda, S. (2008). Modul Etika dan Kepemimpinan dalam Komunikasi, UUM, SINTOK:Pusat Pendidikan Profesional dan Lanjutan (PACE) &#13;
&#13;
Dalib, S., NO_INITIAL, &amp; NO_INITIAL (2008). Modul Komunikasi Antarabudaya, Sintok, Kedah:Pusat Pendidikan Profesional dan Lanjutan (PACE)&#13;
&#13;
NO_INITIAL, Bakar, H. A., &amp; Kamaruddin, A. (2009). Modul Komunikasi Perundingan, Sintok, Kedah:Pusat Pendidikan Profesional dan Lanjutan (PACE)&#13;
&#13;
Madon, M., Abdul Rahman, N.A., NO_INITIAL, Aripin, N., &amp; Mohd. Jalil, N.H. (2007). Komunikasi Kemanusiaan, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia&#13;
NO_INITIAL, Ahmad, M.K., &amp; Yusof, N. (2010). Modul Pengurusan Komunikasi Strategik, Sintok, Kedah:Pusat Pendidikan Profesional dan Lanjutan (PACE)&#13;
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&#13;
NO_INITIAL (2018). Komunikasi Awam, Komunikasi dalam Konteks Budaya Malaysia (pp. 340 - 371), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
NO_INITIAL (2018). Komunikasi Kemanusiaan, Komunikasi dalam Konteks Budaya Malaysia (pp. 1 - 26), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
NO_INITIAL (2018). Komunikasi dalam Konteks Budaya Malaysia, Komunikasi dalam Konteks Budaya Malaysia (pp. i - 423), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
NO_INITIAL (2007). Pendekatan Teori Klasik dalam Pengurusan, Pengantar Komunikasi Organisasi (pp. 34 - 47), Petaling Jaya, Selangor:Pearson/Prentice-Hall&#13;
&#13;
NO_INITIAL (2007). Struktur Aliran Komunikasi dalam Organisasi, Pengantar Komunikasi Organisasi (pp. 82 - 102), Petaling Jaya, Selangor:Pearson/Prentice-Hall&#13;
&#13;
NO_INITIAL (2007). Komunikasi Berkesan: Keutamaan dalam Kepimpinan Organisasi, Komunikasi Kepimpinan: Menangani Cabaran Global (pp. 27 - 48), Petaling Jaya, Selangor:Pearson/Prentice-Hall&#13;
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AN EMPIRICAL INVESTIGATION ON THE ANTECEDENTS AND CONSEQUENCES OF CORPORATE IDENTITY MANAGEMENT (CIM) MODEL IN MALAYSIAN HIGHER EDUCATION SECTOR (2014), Member, KPT&#13;
&#13;
EXAMINING EMPIRICAL MODEL OF INCLUSIVITY AND EXCLUSIVITY OF DIFFERENTIATION IN THE WORKPLACE RELATIONSHIPS: ONE NATION-THREE CULTURE CONTEXT (2013), Leader, KPT&#13;
&#13;
Electronic Propinquity In The Hospital Manaagement System Among All ICT's Hospitals In Malaysia (2012), Member, KPT&#13;
Expatriate Adjustment : Validating Multicultural Personality Trait Among Self-Initiated Academic Expatriates (2012), Leader,&#13;
&#13;
Examining Empirical Model of Servant Leadership, Collectivist, Power Distance, Budi and Team Effectiveness: Materializing Malay Contextual Culture in Organization (2012), Member, KPT&#13;
&#13;
KETERBUKAAN KOMUNIKASI KEPIMPINAN MEMPENGARUHI KOMITMEN PEGAWAI SOKONGAN: SATU KAJIAN KES DI TELEKOM MALAYSIA BERHAD (2009), Member, KPT&#13;
&#13;
GOING INTERNATIONAL: TOWARDS IDENTIFYING THE FACTORS THAT CONTRIBUTE TO THE ADJUSTMENT OF EXPATRIATE IN THE MALAYSIAN HOTEL INDUSTRY (2003), Leader, KPT&#13;
&#13;
EVALUATING COMPUTER ADAPTIVE TESTING (CAT) PROGRAM FOR ELEMENTARY ENGLISH LANGUAGE CLASSES IN UUM (1999), Member, KPT&#13;
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&#13;
Harun, H, &amp; Jamaludin, Z. (2016). An identification of dramatis personae distribution in Malaysian folktales for structural classification as a preservation means Of Malaysian folktales. Revista Tecnica de la Facultad de Ingenieria Universidad del Zulia. 39(9), 22 - 30.</text>
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&#13;
Harun, H, &amp; Shiratuddin, N. (2011). Digital Storytelling's Conceptual Model: A Proposed Guide Towards the Construction of a Digital Story. Proceeding of 2011 International Conference on Teaching and Learning in Higher Education. (), 1 - 5.&#13;
&#13;
Harun, H, &amp; Shiratuddin, N. (2011). Digital Storytelling: A Contemporary Knowledge Dissemination Medium in a Classroom. Proceeding of 2011 International Conference on Teaching and Learning in Higher Education. (), 1 - 5.&#13;
&#13;
Harun, H, &amp; Jamaludin, Z. (2014). Structural-Semantic Analysis: A Method Toward a Classification of Malaysian Folktale. Proceedings of the 1st ICIBACC 2014. 2(), 127 - 135.&#13;
&#13;
Harun, H, &amp; Jamaludin, Z. (2014). A SYSTEMATIC METHOD TOWARDS GENERATING THE MALAYSIAN FOLKTALE CLASSIFICATION SYSTEM. 23rd Conference of the International Association of Historionsof Asia 2014. 0(), 00 - 00.&#13;
&#13;
Harun, H, &amp; Jamaludin, Z. (2016). Structural classification as a preservation means of Malaysian Folktales. AIP Conference Proceedings. 00(), 00 - 00.&#13;
&#13;
Harun, H, &amp; Jamaludin, Z. (2016). An identification task toward engendering a Malaysian folktale classification system for preservation. AIP Conference Proceedings. 00(), 00 - 00.&#13;
&#13;
Harun, H, &amp; Jamaludin, Z. (2013). FOLKTALE CONCEPTUAL MODEL BASED ON FOLKTALE CLASSIFICATION SYSTEM OF TYPE, MOTIF, AND FUNCTION. Proceeding of 4th International Conference on Computing and Informatics. 00(), 00 - 00.&#13;
&#13;
Muda, T.Z.T, &amp; Harun, H (2016). JOM!Penang : A Tourist Guide Mobile App to Promote Penang Tourism. Seminar On Multimedia Technology and Communication, SMTCom'16. 1(1), 45 - 47.&#13;
&#13;
Harun, H, &amp; Jamaludin, Z. (2017). Structural Semantic folktale model as a visualization means of structural and semantic relationships between Malaysian folktales’ classes. Proceedings of the 6th International Conference of Computing &amp; Informatics . 6(), 291 - 298.&#13;
&#13;
Harun, H (2018). A Conceptual Model of Folktale Classification as a Visual Guide to a Malaysian Folktale Classification System Development . MATEC Web of Conferences. 150(), - .&#13;
&#13;
Shiratuddin, N., &amp; Harun, H (2012). Core Elements of Digital Storytelling from Experts’ Perspective. 6th Knowledge Management International Conference: Managing Knowledge for Global and Collaborative Innovations. 6(), 397 - 402.&#13;
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&#13;
Harun, H, &amp; Jamaludin, Z. (2015). Structural-Semantic Analysis: A Method Toward a Classification of Malaysian Folktale, Springer Singapore:Springer Link</text>
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&#13;
Harun, H, &amp; Jamaludin, Z. (2015). Structural-Semantic Analysis: A Method Toward a Classification of Malaysian Folktale, Islamic perspectives relating to business, arts, culture and communication (pp. 127 - 135), Singapore:Springer </text>
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&#13;
SAFEGUARDING OF MALAYSIAN THROUGH FOLKTALE ADVENTURE GAME FOR TEENAGER (2017), Leader,&#13;
&#13;
Core Elements of Digital Storytelling : A Conceptual Model (2011), Leader, UNIVERSITI&#13;
&#13;
INVESTIGATING THE EFFECTS OF DIGITAL PERSUADER IN REDUCING DENTAL ANXIETY AMONG RURAL CHILDREN (2011), Member,&#13;
&#13;
E-Tajweed Learning Model using Semantic Concept and Multimedia Elements (2010), Member, UNIVERSITI&#13;
&#13;
Development of an Augmented Reality Model for Supporting Teaching and Learning Science Subject (2010), Member, UNIVERSITI&#13;
&#13;
SEMANTIC OBJECT FOR E-TAJWEED LEARNING MODEL (e-TLM) (2009), Member, KPT&#13;
&#13;
REQUIREMENT MODEL FOR TEACHING AND LEARNING SCIENCES SUBJECT USING AUGMENTED REALITY TECHNOLOGY (2009), Member, KPT&#13;
&#13;
CORE ELEMENTS OF DIGITAL STORYTELLING (2008), Leader, KPT&#13;
&#13;
CENTRALIZING INFORMATION USING A RICH INTERNET APPLICATION (RIA) (2004), Leader, KPT&#13;
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&#13;
Mohd Sani, M.A., Omar, R., Kasim, A., NO_INITIAL, Mukhtaruddin, M.J., &amp; Abdullah, M.I.L. (2013). The Practice of Deliberative Democracy in the Temerloh Parliamentary Consultative Council (TPCC), Malaysia. The Social Sciences. 8 (5), 445 - 453.&#13;
&#13;
Kasim, A., Mohd Sani, M.A., &amp; Ismail, A. (2015). PEMBINGKAIAN BERITA KRISIS SELATAN THAILAND DALAM AKHBAR ALIRAN PERDANA DI MALAYSIA/NEWS FRAMING ON SOUTHERN THAILAND CRISIS IN MAINSTREAM MEDIA IN MALAYSIA . Jurnal Komunikasi Malaysian Journal of Communication . 31120152740(), 27 - 40.&#13;
&#13;
Kasim, A. (2016). The 2013 General Elections in Malaysia: An analysis of online news portals. Kasetsart Journal of Social Sciences. 37(2), 119 - 125.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Belia dan Penggunaan Media Sosial. Malaysian Journal of Youth Studies. 15(2), 167 - 186.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Pengaruh Program Televisyen Terhadap Perkembangan Sosial Belia. Malaysian Journal of Youth Studies. 15(2), 187 - 203.&#13;
&#13;
Kasim, A., Ismail, A., Ishak, M.S., &amp; Hamid, N.A. (2016). Editors’ Choice Versus Readers’ Choice: Press Role in Creating Public Awareness and Understanding of The Government Transformation Programmes (GTP). Journal Pengajian Media Malaysia. 16(1), 66 - 87.&#13;
&#13;
Kasim, A., &amp; Mohd Sani, M.A. (2016). The 2013 general elections in Malaysia: An analysis of online news portals. Kasetsart Journal of Social Sciences. 37(), 119 - 125.&#13;
&#13;
Kasim, A. (2018). Framing Strategic News from The Perspective of Media Organizations in Malaysi. Framing Strategic News from The Perspective of Media Organizations in Malaysia. 34(1), 330 - 344.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Teori dalam Penyelidikan Media: Analisis Tahun 2002 hingga 2012 . e-Bangi Journal. 13(1), 1 - 20.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Konteks dan Metode dalam Penyelidikan Media: Status Semasa, Perubahan dan Trend. International Journal of Law, Government and Communication (IJLGC). 3(7), 77 - 104.&#13;
&#13;
Kasim, A. (2013). The Practice of Deliberative Democracy in the Temerloh Parliamentary Consultative Council (TPCC), Malaysia.. The Social Sciences. 8(18185800), 445 - 453.&#13;
&#13;
Kasim, A. (2013). Nvivo Approach and Content Analysis in Media Flow Analysis and Alternative Selected Prime: Permatang Pauh By-Election. Asian Social Science . 9(15), 84 - 92.&#13;
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&#13;
Kasim, A. (2014). Penentu Agenda: Analisis Kandungan Laporan Berita dan Rencana Akhbar Berita Harian. ICON C-COMET14. 1(ISBN9789832078890), 81 - 91.&#13;
&#13;
Kasim, A. (2014). THE ONLINE NEW PORTALS’ COVERAGE ON 2013 GENERAL ELECTION IN MALAYSIA. (IEC2014) . THE ONLINE NEW PORTALS’ COVERAGE ON 2013 GENERAL ELECTION IN MALAYSIA. (IEC2014) . 1(), 90 - 94.&#13;
&#13;
Kasim, A., Ishak, M.S., Ismail, A., &amp; Hamid, N.A. (2016). Media and Government Transformation Programme (GTP) Malaysia. Proceedings of The 6th Benjamitra Network. 6(), 299 - 317.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). PENGARUH TELEVISYEN DAN MEDIA SOSIAL TERHADAP GOLONGAN BELIA DI MALAYSIA. Prosiding Seminar Penyelidikan IYRES 2016. 1(), 125 - 138.&#13;
&#13;
Yusof, N., Ismail, A., Aripin, N., Kasim, A., &amp; Ishak, M.S. (2017). Industrial Experience on Journalism Education Curriculum in Malaysia. Siconsem 2017. (), 164 - 165.&#13;
&#13;
Kasim, A. (2017). Berita Strategik Dalam Pembingkaian Berita Oleh Sesebuah Organisasi Media di Malaysia. Proceedings International Conference on Media Studies. 1(1), 922 - 937.&#13;
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&#13;
Kasim, A. (2017). Kewartawanan Foto 2017, Sintok:Pusat Pengajian Teknologi Multimedia dan Komunikasi (SMMTC)</text>
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&#13;
Mohd Sani, M.A., &amp; Kasim, A. (2012). Pemasaran Politik dan Peranan Media Cetak:Laporan Media Cetak Terhadap Najib Tun Razak dan Parti-parti Politik, Pemasaran Politik di Malaysia (pp. 135 - 181 ), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
Kasim, A. (2016). MEDIA BAHARU DALAM KEMPEN PRU-13 DI MALAYSIA, PILIHANRAYA UMUM KE 13 Refleksi Politik Perubahan (pp. 112 - 124), Universiti Kebangsaan Malaysia:Penerbit UKM (UKM PRESS)&#13;
&#13;
Kasim, A. (2007). COMPARING SOCIAL MEDIA IN TWO GENERAL ELECTIONS, DEMOCRACY AT WORK IN MALAYSIA (pp. 87 - 113), UUM PRESS UNIVERSITY UTARA MALAYSIA, SINTOK KEDAH:UUM PRESS&#13;
&#13;
Mohd Sani, M.A., &amp; Kasim, A. (2017). COMPARING SOCIAL MEDIA IN TWO GENERAL ELECTIONS, DEMOCRACY AT WORK IN MALAYSIA (pp. 87 - 113), UNIVERSITI UTARA MALAYSIA:UUM PRESS&#13;
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&#13;
TINJAUAN PENDAPAT UMUM PENGLIBATAN BELIA DALAM POLITIK DAN PENCAPAIAN KERAJAAN DI NEGERI KEDAH DAN PERAK MENUJU PILIHAN RAYA UMUM KE-14 (2017), Member,&#13;
&#13;
DEVELOPING A CONGRUENCE MALAYSIAN JOURNALISM CURRICULUM MODEL: AN INDUSTRIAL PERSPECTIVE (2015), Member, KPT&#13;
&#13;
PENGARUH MEDIA TERHADAP BELIA (2015), Member,&#13;
IMPAK UNIVERSITI KOMPREHENSIF AWAM MALAYSIA (2015), Member,&#13;
&#13;
The Government Transformations Programme (GTP): The Influence Of Berita Harian's Editor Section On Creating The Awareness And Understand Among Society (2012), Leader, KPT&#13;
&#13;
Analisis Trend Penyelidikan Media 2002-2012 : Konteks, Teori Dan Metode (2012), Member,&#13;
&#13;
Pilihanraya Kecil Permatang Pauh: Analisis Kandungan terhadap Media Cetak Terpilih (2011), Member, UNIVERSITI&#13;
&#13;
THE POLITICS OF TRADITIONAL MEDIA VIS - A - NEW MEDIA IN THE PUBLIC SPHERE: A STUDY ON THE MODEL OF MALAYSIAN MEDIA FROM THE PERSPECTIVE OF HABERMASSIAN THEORY (2011), Member, KPT&#13;
&#13;
A MODEL OF PARTIPATORY/DELIBERATIVE DEMOCRACY IN MALAYSIA: A STUDY IN TEMERLOH PARLIAMENTARY CONSULTATIVE COUNCIL (TPCC) (2011), Member,&#13;
&#13;
KETERBUKAAN KOMUNIKASI KEPIMPINAN MEMPENGARUHI KOMITMEN PEGAWAI SOKONGAN: SATU KAJIAN KES DI TELEKOM MALAYSIA BERHAD (2009), Member, KPT&#13;
&#13;
MEDIA COVERAGE AND OBSERVATION IN THE PERMATANG PAUH BY - EECTION (2008), Member,&#13;
&#13;
KEWARTAWANAN PUBLIK - KAJIAN ANALISIS KANDUNGAN TERHADAP TEMA DIALOG SOSIAL DALAM DUA AKHBAR UTAMA (2007), Leader, KPT&#13;
&#13;
THE ELECTION CAMPAIGN AND MEDIA IN THE PERMATANG PAUH BY-ELECTION (), Member,</text>
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&#13;
Mohd Rashid, S. (2015). Brand identity: Be original, be creative . Indian Journal of Arts. 5(15), 128 - 136.&#13;
&#13;
Mohd Rashid, S. (2015). Organisational culture and the creation of brand identity: retail food branding in new markets. Journal of Marketing Intelligence &amp; Planning. 33(1), 2 - 19.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2016). KEPUTUSAN PEMBELIAN: JALINAN ANTARA MEDIA CETAK, MEDIA ATAS TALIAN DAN MEDIA BERSEMUKA. Jurnal Komunikasi (Malaysian Journal of Communication). 32(1), 313 - 334.&#13;
&#13;
Hamid, N.A., &amp; Mohd Rashid, S. (2016). Attitude of Pakistani Male Muslims toward Advertisements of Condoms and Its Relation with Behavioral Intention. Journal of Philosophy, Culture and Religion. 23(), 13 - 17.&#13;
&#13;
Hamid, N.A., &amp; Mohd Rashid, S. (2016). An Association between Religiosity Level and Condom Use Behavior. Journal of Philosophy, Culture and Religion. 23(), 42 - 48.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen dan Kesetiaan Pelanggan . International Journal of Islamic Business. 2(1), 24 - 37.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). PENGARUH CIRI-CIRI PRODUK KEPADA KESETIAAN PELANGGAN: PENGALAMAN PELANGGAN SEBAGAI FAKTOR PENYEDERHANA (THE INFLUENCE OF PRODUCT FEATURES TOWARDS CUSTOMER LOYALTY: CUSTOMER EXPERIENCE AS A MODERATOR FACTOR). JOURNAL OF BUSINESS AND SOCIAL DEVELOPMENT. 5(2), 36 - 47.&#13;
&#13;
Mohd Rashid, S., &amp; Ishak, M.S. (2017). Assessing Validity And Internal Consistency Of The Social Media Marketing Communication Measurement Scales. e-Bangi Journal of Social Sciences and Humanities. 12(3), 1 - 14.&#13;
&#13;
Hamid, N.A., &amp; Mohd Rashid, S. (2018). Musical power and its effect on consumer decision making. Indian Journal of Arts. 8(1), 63 - 67.</text>
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Mohd Rashid, S. (2014). Building Brand Identity Through Media: An Acculturation Process. Proceedings icon c-comet 14. 1(1), 23 - 27.&#13;
&#13;
Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., &amp; NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players’ perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.</text>
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&#13;
PROJEK PENJANAAN SENI KREATIF (BARANGAN KITAR SEMULA DAN TERPAKAI) DAN PEMASARAN MELALUI E-BUSINESS (2017), Member, &#13;
LAIN-LAIN&#13;
DEVELOPING A POSITIVE PSYCHOLOGY PRINCIPLES BASED ON SOCIAL MEDIA UTILIZATION AMONG HOUSEWIVES IN KEDAH AND PERLIS (2017), Member, UNIVERSITI&#13;
&#13;
Flaming on Youtube: Constructing of Comments, Images Interpretation, and Legalisation Model. (2016), Member, KPT&#13;
&#13;
Customer Satisfaction Towards Communication Skills Among Frontline Staff Of Franchise Restaurants (2016), Member,&#13;
&#13;
AN EXPLORATION OF BRAND IDENTIFY BUILDING PROCESS IN THE CONTEXT OF MALAYSIAN CAFE (2016), Leader, KPT&#13;
&#13;
Pengaruh Jalinan Kekayaan antara Media dan Personaliti Usahawan Islam dalam Hubungan yang Membentuk Kesetiaan Pelanggan kepada Perniagaan (2016), Member, UNIVERSITI&#13;
&#13;
EXPLORING FRESH SYNERGIES BETWEEN PLACE BRANDING AND LOCAL ENTREPRENEURSHIP ACTIVITIES IN PULAU LANGKAWI, MALAYSIA. (2015), Leader, KPT&#13;
&#13;
DEVELOPING A FRAMEWORK FOR STUDENT TECHNOPRENEURSHIP SKILL: UTILISING SOCIAL MEDIA PLATFORM FOR MARKETING PURPOSE (2015), Leader, KPT&#13;
&#13;
Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Member, KPT&#13;
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&#13;
Hamid, N.A., Ishak, M.S., &amp; Mohmad Yazam, S.S.N. (2015). Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits. The Journal of Social Media in Society. 4(2), 138 - 165.</text>
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Mohmad Yazam, S.S.N. (2012). Buying Contact Lenses Online: An Undergraduate Students' Perspective. Proceeding of JOGJA International Conference On Communication (JICC2012). (), 662 - 676.&#13;
&#13;
Mohmad Yazam, S.S.N. (2012). ASSESSING AUDIENCES’ SATISFACTION OF ADVERTISING DIGITAL-BILLBOARD: A U&amp;G THEORETICAL PERSPECTIVE. Proceeding of International Conference on ARTS, Social Sciences and Technology 2012. (), I2186-1 - I2186-17.&#13;
&#13;
Mohmad Yazam, S.S.N., Ishak, M.S., &amp; Hamid, N.A. (2011). THE RELATIONSHIP BETWEEN ADVERTISING AND MUSLIM STUDENTS’ INTENTION TO VISIT KOPITIAMS. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 101 - 119.&#13;
&#13;
Hamid, N.A., Shiratuddin, N., &amp; Mohmad Yazam, S.S.N. (2013). A CASE STUDY ON CONTENTPRENEUR: HOW TO SET UP AN ONLINE CREATIVE BUSINESS?. National Case Study Conference 2013: Enriching Research, Developing Learning &amp; Applying Excellence in Teaching. 1(), 418 - 420.</text>
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&#13;
Hamid, N.A., Ishak, M.S., Ismail, S.A., &amp; Mohmad Yazam, S.S.N. (2013). Social Media Usage among University Students in Malaysia , Social Media and the New Academic Environment: Pedagogical Challenges (pp. 244 - 255), Pennsylvania:IGI Global </text>
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&#13;
Pengaruh Iklan Terhadap Keinginan Pelajar Islam Mengunjungi Kopitiam Berasaskan Teori Tingkahlaku Terancang (2011), Leader,&#13;
&#13;
IMPLICATIONS OF SOCIAL MEDIA ON END-USER PERSONALITY (2011), Member,&#13;
&#13;
PERUBAHAN PERSEPSI,PSIKOLOGI DAN KOMUNIKASI PELAJAR PROGRAM STUDENT DEVELOPMENT GROUP (SDG) DI UNIVERSITI UTARA MALAYSIA (2010), Member, KPT</text>
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