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              <text>Article in Academic Journal&#13;
&#13;
Mohd Sani, M.A., Omar, R., Kasim, A., NO_INITIAL, Mukhtaruddin, M.J., &amp; Abdullah, M.I.L. (2013). The Practice of Deliberative Democracy in the Temerloh Parliamentary Consultative Council (TPCC), Malaysia. The Social Sciences. 8 (5), 445 - 453.&#13;
&#13;
Kasim, A., Mohd Sani, M.A., &amp; Ismail, A. (2015). PEMBINGKAIAN BERITA KRISIS SELATAN THAILAND DALAM AKHBAR ALIRAN PERDANA DI MALAYSIA/NEWS FRAMING ON SOUTHERN THAILAND CRISIS IN MAINSTREAM MEDIA IN MALAYSIA . Jurnal Komunikasi Malaysian Journal of Communication . 31120152740(), 27 - 40.&#13;
&#13;
Kasim, A. (2016). The 2013 General Elections in Malaysia: An analysis of online news portals. Kasetsart Journal of Social Sciences. 37(2), 119 - 125.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Belia dan Penggunaan Media Sosial. Malaysian Journal of Youth Studies. 15(2), 167 - 186.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Pengaruh Program Televisyen Terhadap Perkembangan Sosial Belia. Malaysian Journal of Youth Studies. 15(2), 187 - 203.&#13;
&#13;
Kasim, A., Ismail, A., Ishak, M.S., &amp; Hamid, N.A. (2016). Editors’ Choice Versus Readers’ Choice: Press Role in Creating Public Awareness and Understanding of The Government Transformation Programmes (GTP). Journal Pengajian Media Malaysia. 16(1), 66 - 87.&#13;
&#13;
Kasim, A., &amp; Mohd Sani, M.A. (2016). The 2013 general elections in Malaysia: An analysis of online news portals. Kasetsart Journal of Social Sciences. 37(), 119 - 125.&#13;
&#13;
Kasim, A. (2018). Framing Strategic News from The Perspective of Media Organizations in Malaysi. Framing Strategic News from The Perspective of Media Organizations in Malaysia. 34(1), 330 - 344.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Teori dalam Penyelidikan Media: Analisis Tahun 2002 hingga 2012 . e-Bangi Journal. 13(1), 1 - 20.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Konteks dan Metode dalam Penyelidikan Media: Status Semasa, Perubahan dan Trend. International Journal of Law, Government and Communication (IJLGC). 3(7), 77 - 104.&#13;
&#13;
Kasim, A. (2013). The Practice of Deliberative Democracy in the Temerloh Parliamentary Consultative Council (TPCC), Malaysia.. The Social Sciences. 8(18185800), 445 - 453.&#13;
&#13;
Kasim, A. (2013). Nvivo Approach and Content Analysis in Media Flow Analysis and Alternative Selected Prime: Permatang Pauh By-Election. Asian Social Science . 9(15), 84 - 92.&#13;
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&#13;
Kasim, A. (2014). Penentu Agenda: Analisis Kandungan Laporan Berita dan Rencana Akhbar Berita Harian. ICON C-COMET14. 1(ISBN9789832078890), 81 - 91.&#13;
&#13;
Kasim, A. (2014). THE ONLINE NEW PORTALS’ COVERAGE ON 2013 GENERAL ELECTION IN MALAYSIA. (IEC2014) . THE ONLINE NEW PORTALS’ COVERAGE ON 2013 GENERAL ELECTION IN MALAYSIA. (IEC2014) . 1(), 90 - 94.&#13;
&#13;
Kasim, A., Ishak, M.S., Ismail, A., &amp; Hamid, N.A. (2016). Media and Government Transformation Programme (GTP) Malaysia. Proceedings of The 6th Benjamitra Network. 6(), 299 - 317.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). PENGARUH TELEVISYEN DAN MEDIA SOSIAL TERHADAP GOLONGAN BELIA DI MALAYSIA. Prosiding Seminar Penyelidikan IYRES 2016. 1(), 125 - 138.&#13;
&#13;
Yusof, N., Ismail, A., Aripin, N., Kasim, A., &amp; Ishak, M.S. (2017). Industrial Experience on Journalism Education Curriculum in Malaysia. Siconsem 2017. (), 164 - 165.&#13;
&#13;
Kasim, A. (2017). Berita Strategik Dalam Pembingkaian Berita Oleh Sesebuah Organisasi Media di Malaysia. Proceedings International Conference on Media Studies. 1(1), 922 - 937.&#13;
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&#13;
Kasim, A. (2017). Kewartawanan Foto 2017, Sintok:Pusat Pengajian Teknologi Multimedia dan Komunikasi (SMMTC)</text>
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&#13;
Mohd Sani, M.A., &amp; Kasim, A. (2012). Pemasaran Politik dan Peranan Media Cetak:Laporan Media Cetak Terhadap Najib Tun Razak dan Parti-parti Politik, Pemasaran Politik di Malaysia (pp. 135 - 181 ), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
Kasim, A. (2016). MEDIA BAHARU DALAM KEMPEN PRU-13 DI MALAYSIA, PILIHANRAYA UMUM KE 13 Refleksi Politik Perubahan (pp. 112 - 124), Universiti Kebangsaan Malaysia:Penerbit UKM (UKM PRESS)&#13;
&#13;
Kasim, A. (2007). COMPARING SOCIAL MEDIA IN TWO GENERAL ELECTIONS, DEMOCRACY AT WORK IN MALAYSIA (pp. 87 - 113), UUM PRESS UNIVERSITY UTARA MALAYSIA, SINTOK KEDAH:UUM PRESS&#13;
&#13;
Mohd Sani, M.A., &amp; Kasim, A. (2017). COMPARING SOCIAL MEDIA IN TWO GENERAL ELECTIONS, DEMOCRACY AT WORK IN MALAYSIA (pp. 87 - 113), UNIVERSITI UTARA MALAYSIA:UUM PRESS&#13;
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&#13;
TINJAUAN PENDAPAT UMUM PENGLIBATAN BELIA DALAM POLITIK DAN PENCAPAIAN KERAJAAN DI NEGERI KEDAH DAN PERAK MENUJU PILIHAN RAYA UMUM KE-14 (2017), Member,&#13;
&#13;
DEVELOPING A CONGRUENCE MALAYSIAN JOURNALISM CURRICULUM MODEL: AN INDUSTRIAL PERSPECTIVE (2015), Member, KPT&#13;
&#13;
PENGARUH MEDIA TERHADAP BELIA (2015), Member,&#13;
IMPAK UNIVERSITI KOMPREHENSIF AWAM MALAYSIA (2015), Member,&#13;
&#13;
The Government Transformations Programme (GTP): The Influence Of Berita Harian's Editor Section On Creating The Awareness And Understand Among Society (2012), Leader, KPT&#13;
&#13;
Analisis Trend Penyelidikan Media 2002-2012 : Konteks, Teori Dan Metode (2012), Member,&#13;
&#13;
Pilihanraya Kecil Permatang Pauh: Analisis Kandungan terhadap Media Cetak Terpilih (2011), Member, UNIVERSITI&#13;
&#13;
THE POLITICS OF TRADITIONAL MEDIA VIS - A - NEW MEDIA IN THE PUBLIC SPHERE: A STUDY ON THE MODEL OF MALAYSIAN MEDIA FROM THE PERSPECTIVE OF HABERMASSIAN THEORY (2011), Member, KPT&#13;
&#13;
A MODEL OF PARTIPATORY/DELIBERATIVE DEMOCRACY IN MALAYSIA: A STUDY IN TEMERLOH PARLIAMENTARY CONSULTATIVE COUNCIL (TPCC) (2011), Member,&#13;
&#13;
KETERBUKAAN KOMUNIKASI KEPIMPINAN MEMPENGARUHI KOMITMEN PEGAWAI SOKONGAN: SATU KAJIAN KES DI TELEKOM MALAYSIA BERHAD (2009), Member, KPT&#13;
&#13;
MEDIA COVERAGE AND OBSERVATION IN THE PERMATANG PAUH BY - EECTION (2008), Member,&#13;
&#13;
KEWARTAWANAN PUBLIK - KAJIAN ANALISIS KANDUNGAN TERHADAP TEMA DIALOG SOSIAL DALAM DUA AKHBAR UTAMA (2007), Leader, KPT&#13;
&#13;
THE ELECTION CAMPAIGN AND MEDIA IN THE PERMATANG PAUH BY-ELECTION (), Member,</text>
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              <text>ARTICLE IN ACADEMIC JOURNAL&#13;
&#13;
Mohd Rashid, S. (2015). Brand identity: Be original, be creative . Indian Journal of Arts. 5(15), 128 - 136.&#13;
&#13;
Mohd Rashid, S. (2015). Organisational culture and the creation of brand identity: retail food branding in new markets. Journal of Marketing Intelligence &amp; Planning. 33(1), 2 - 19.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2016). KEPUTUSAN PEMBELIAN: JALINAN ANTARA MEDIA CETAK, MEDIA ATAS TALIAN DAN MEDIA BERSEMUKA. Jurnal Komunikasi (Malaysian Journal of Communication). 32(1), 313 - 334.&#13;
&#13;
Hamid, N.A., &amp; Mohd Rashid, S. (2016). Attitude of Pakistani Male Muslims toward Advertisements of Condoms and Its Relation with Behavioral Intention. Journal of Philosophy, Culture and Religion. 23(), 13 - 17.&#13;
&#13;
Hamid, N.A., &amp; Mohd Rashid, S. (2016). An Association between Religiosity Level and Condom Use Behavior. Journal of Philosophy, Culture and Religion. 23(), 42 - 48.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen dan Kesetiaan Pelanggan . International Journal of Islamic Business. 2(1), 24 - 37.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). PENGARUH CIRI-CIRI PRODUK KEPADA KESETIAAN PELANGGAN: PENGALAMAN PELANGGAN SEBAGAI FAKTOR PENYEDERHANA (THE INFLUENCE OF PRODUCT FEATURES TOWARDS CUSTOMER LOYALTY: CUSTOMER EXPERIENCE AS A MODERATOR FACTOR). JOURNAL OF BUSINESS AND SOCIAL DEVELOPMENT. 5(2), 36 - 47.&#13;
&#13;
Mohd Rashid, S., &amp; Ishak, M.S. (2017). Assessing Validity And Internal Consistency Of The Social Media Marketing Communication Measurement Scales. e-Bangi Journal of Social Sciences and Humanities. 12(3), 1 - 14.&#13;
&#13;
Hamid, N.A., &amp; Mohd Rashid, S. (2018). Musical power and its effect on consumer decision making. Indian Journal of Arts. 8(1), 63 - 67.</text>
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              <text>PAPERS IN CONFERENCE PROCEEDING&#13;
&#13;
Mohd Rashid, S. (2014). Building Brand Identity Through Media: An Acculturation Process. Proceedings icon c-comet 14. 1(1), 23 - 27.&#13;
&#13;
Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., &amp; NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players’ perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.</text>
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              <text>PAST &amp; CURRENT RESEARCHS  &#13;
&#13;
PROJEK PENJANAAN SENI KREATIF (BARANGAN KITAR SEMULA DAN TERPAKAI) DAN PEMASARAN MELALUI E-BUSINESS (2017), Member, &#13;
LAIN-LAIN&#13;
DEVELOPING A POSITIVE PSYCHOLOGY PRINCIPLES BASED ON SOCIAL MEDIA UTILIZATION AMONG HOUSEWIVES IN KEDAH AND PERLIS (2017), Member, UNIVERSITI&#13;
&#13;
Flaming on Youtube: Constructing of Comments, Images Interpretation, and Legalisation Model. (2016), Member, KPT&#13;
&#13;
Customer Satisfaction Towards Communication Skills Among Frontline Staff Of Franchise Restaurants (2016), Member,&#13;
&#13;
AN EXPLORATION OF BRAND IDENTIFY BUILDING PROCESS IN THE CONTEXT OF MALAYSIAN CAFE (2016), Leader, KPT&#13;
&#13;
Pengaruh Jalinan Kekayaan antara Media dan Personaliti Usahawan Islam dalam Hubungan yang Membentuk Kesetiaan Pelanggan kepada Perniagaan (2016), Member, UNIVERSITI&#13;
&#13;
EXPLORING FRESH SYNERGIES BETWEEN PLACE BRANDING AND LOCAL ENTREPRENEURSHIP ACTIVITIES IN PULAU LANGKAWI, MALAYSIA. (2015), Leader, KPT&#13;
&#13;
DEVELOPING A FRAMEWORK FOR STUDENT TECHNOPRENEURSHIP SKILL: UTILISING SOCIAL MEDIA PLATFORM FOR MARKETING PURPOSE (2015), Leader, KPT&#13;
&#13;
Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Member, KPT&#13;
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&#13;
Hamid, N.A., Ishak, M.S., &amp; Mohmad Yazam, S.S.N. (2015). Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits. The Journal of Social Media in Society. 4(2), 138 - 165.</text>
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&#13;
Mohmad Yazam, S.S.N. (2012). Buying Contact Lenses Online: An Undergraduate Students' Perspective. Proceeding of JOGJA International Conference On Communication (JICC2012). (), 662 - 676.&#13;
&#13;
Mohmad Yazam, S.S.N. (2012). ASSESSING AUDIENCES’ SATISFACTION OF ADVERTISING DIGITAL-BILLBOARD: A U&amp;G THEORETICAL PERSPECTIVE. Proceeding of International Conference on ARTS, Social Sciences and Technology 2012. (), I2186-1 - I2186-17.&#13;
&#13;
Mohmad Yazam, S.S.N., Ishak, M.S., &amp; Hamid, N.A. (2011). THE RELATIONSHIP BETWEEN ADVERTISING AND MUSLIM STUDENTS’ INTENTION TO VISIT KOPITIAMS. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 101 - 119.&#13;
&#13;
Hamid, N.A., Shiratuddin, N., &amp; Mohmad Yazam, S.S.N. (2013). A CASE STUDY ON CONTENTPRENEUR: HOW TO SET UP AN ONLINE CREATIVE BUSINESS?. National Case Study Conference 2013: Enriching Research, Developing Learning &amp; Applying Excellence in Teaching. 1(), 418 - 420.</text>
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Pengaruh Iklan Terhadap Keinginan Pelajar Islam Mengunjungi Kopitiam Berasaskan Teori Tingkahlaku Terancang (2011), Leader,&#13;
&#13;
IMPLICATIONS OF SOCIAL MEDIA ON END-USER PERSONALITY (2011), Member,&#13;
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PERUBAHAN PERSEPSI,PSIKOLOGI DAN KOMUNIKASI PELAJAR PROGRAM STUDENT DEVELOPMENT GROUP (SDG) DI UNIVERSITI UTARA MALAYSIA (2010), Member, KPT</text>
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