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&#13;
Yusoff, N., Samsudin, S., &amp; NO_INITIAL (2010). Transformasi sosial masyarakat tani di kawasan MADA :Perkembangan masyarakat tani dan pengurusan perubahan. Seminar Kebangsaan Pusat Pengajian Sosial,Pembangunan dan Persekitaran . (), 888 - 895.&#13;
&#13;
Abd. Aziz, F.S., Samsudin, S., &amp; Aziz, Z. (2014). The Influence of Motivation on Safety Commitment. 3rd International Conference of Management, Economic and Finance (ICMEF 2014) Proceeding. 0(), 0 - 0.&#13;
&#13;
NO_INITIAL, Samsudin, S., &amp; Mohd. Jalil, N.H. (2017). Exploring the Pattern of Internal Communication in Total Quality Management Implementation in Manufacturing Companies. INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2016 (i-COME’16). (), - .&#13;
&#13;
Samsudin, S., Taib, C.A., &amp; Yusoff, R.Z. (2017). Internal Communication as One of the Critical Success Factors of TQM Implementation in Manufacturing Companies in Malaysia. Sintok International Conference on Social Science and Management 2017. (), - .</text>
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Mustaffa, C.S., Ahmad, M.K., Abu Talib, Z., Samsudin, S., &amp; Aripin, N. (2006). Teori Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia</text>
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THE IMPACT OF SOCIAL SECURITY ORGANIZATION PROGRAMME TOWARDS SAFETY MANAGEMENT PRACTICES AND COMMUTING INSURED PERSON SAFETY BEHAVIOUR (2015), Member,&#13;
&#13;
Pembangunan Instrumentasi Ujian Personaliti Secara Holistik Di Kalangan Mahasiswa IPTA (2012), Member, KPT&#13;
&#13;
Towards a Holistic Model of Communication Management to Manage Foreign Workers In Malaysian Manufacturing Companies (2012), Leader, KPT&#13;
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THE EFFECTIVE ORGANIZATIONAL COMMUNICATION PRACTICES FOR MANAGING FOREING WORKERS IN MANUFACTURING COMPANIES IN NORTHERN REGION OF MALAYSIA (2012), Leader, KPT&#13;
&#13;
INTERNAL COMMUNICATION PRATICES IN MANUFACTURING COMPANIES IN THE NORTHERN REGION OF MALAYSIA (2011), Leader,&#13;
&#13;
FAKTOR YANG MEMPENGARUHI KEBERKESANAN IKLAN DI LAMAN WEB DI MALAYSIA (2004), Leader, KPT&#13;
&#13;
TRANSFORMASI SOSIAL MASYARAKAT TANI DI KAWASAN MADA KEDAH (2003), Member, KPT&#13;
&#13;
MEDIUM KOMUNIKASI EFEKTIF DALAM PENYAMPAIAN MESEJ PENGURUSAN KUALITI MENYELURUH DI UNIVERSITI UTARA MALAYSIA (2002), Leader, KPT</text>
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Mohamad, B., Bakar, H. A., &amp; Abdul Rahman, N.A. (2007). The role of corporate identity in the Malaysian higher education sector.. Jurnal Komunikasi Massa. 1(1), 42 - 59.&#13;
&#13;
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Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., Abdul Rahman, M.N., &amp; Madon, M. (2016). “YOUTUBE” DAN GENERASI MUDA ISLAM: SATU PENDEKATAN KELOMPOK FOKUS DALAM KALANGAN PELAJAR UNIVERSITI. Jurnal Komunikasi Malaysian Journal of Communication. 32(1), 165 - 188.&#13;
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LEE J. C., Narawi, S.M.S., &amp; Abdul Rahman, N.A. (2016). TEACHERS’ SELF-EFFICACY IN DEALING WITH BULLYING AMONG SECONDARY SCHOOLS STUDENTS IN MALAYSIA. Journal of Education and Social Sciences. 4(2), 48 - 56.&#13;
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LEE J. C., Abdul Rahman, N.A., &amp; Narawi, S.M.S. (2016). Bullying Cases Among Students: School Principals’ Self-Efficacy . Academy of Social Science Journal. 1(3), 72 - 79.&#13;
&#13;
LEE J. C., Abdul Rahman, N.A., &amp; Narawi, S.M.S. (2016). Deputy Principals’ Self-Efficacy in Dealing with Bullying in Malaysian Secondary Schools. Journal of Advanced Research in Social and Behavioural Sciences . 4(1), 31 - 42.&#13;
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Mohamad, B., &amp; Abdul Rahman, N.A. (2016). Antecedents of Internal Crisis Communication and Its Consequences on Employee Performance. International Review of Management and Marketing. 6(7S), 33 - 41.&#13;
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Mohammed, R., &amp; Abdul Rahman, N.A. (2016). PERSPECTIVES AND ATTITUDES ON THE CREDIBILITY OF NEWS ON SOCIAL NETWORKING (SNSS) SITES: URGENT NEED OF RESEARCH WORK. Journal of New Media and Mass Communication. 3(1), 25 - 33.&#13;
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Mohammed, R., &amp; Abdul Rahman, N.A. (2016). THE USES OF SOCIAL NETWORKING SITES AMONG JORDANIAN JOURNALISTS. International Journal of Communication and Media Studies . 6(6), 1 - 12.&#13;
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Mohammed, R., Abdul Rahman, N.A., &amp; LEE J. C. (2017). How Scoop Affect the Credibility of the News through Social Media? An Empirical Study. Australian Journal of Basic and Applied Sciences. 11(7), 57 - 63.&#13;
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Mohammed, R., &amp; Abdul Rahman, N.A. (2017). How Scoop Affect the Credibility of News through Social Media? An Empirical Study. Australian Journal of Basic and Applied Sciences. 11(7), 57 - 63.&#13;
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LEE J. C., Abdul Rahman, N.A., &amp; Mohan a/l Rathakrishnan (2017). SOURCES OF PRIMARY SCHOOL TEACHERS SELF-EFFICACY IN DEALING WITH BULLYING AMONG STUDENTS : A CASE STUDY IN RURAL PRIMARY SCHOOL TEACHERS IN SARAWAK . Journal of Education and Social Sciences, . 7(1), 106 - 116.&#13;
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Abdul Rahman, N.A., LEE J. C., Raman, A., &amp; Mohan a/l Rathakrishnan (2017). Primary School Teacher’s Self-Efficacy in Handling School Bullying: A Case Study. International Journal of English Literature and Social Sciences (IJELS) . 2(4), 187 - 202.&#13;
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Abdul Rahman, N.A. (2017). Electronic Propinquity in the Hospital Management System among ICT Integrated Hospitals in Malaysia.. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3), 125 - 139.&#13;
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Mohamad, B., &amp; Abdul Rahman, N.A. (2018). Towards measuring internal crisis communication: A qualitative study. Journal of Asian Pacific Communication. 28(1), 107 - 128.&#13;
&#13;
Abdul Rahman, N.A., Muda, S., &amp; Mohamad, B. (2009). Media and Social Responsibility from Social Work Perspective: Malaysian Context. Journal of Welfare for The Correction. 16(1), 151 - 167.&#13;
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Mohamad, B., Bakar, H. A., &amp; Abdul Rahman, N.A. (2007). Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector.. Jurnal Manajemen Pemasaran. 2(2), 81 - 89.</text>
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&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). The md-matrix: A learning tool in the mobile application development course. International Journal of Mobile Communications. 7(4), 494 - 514.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Critical Analysis in Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners . International Journal of Computer Applications . 92(), 18 - 25.&#13;
&#13;
NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2014). Impulse Purchase in iTV Advertising: A Conceptual Model of Gap Analysis. International Journal of Computer Applications . 91(11), 20 - 26.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). Document Analysis Framework for Modelling iTV Advertising Towards Impulse Purchase . BRIS Journal of Advances in Science &amp; Technology. 2(5), 184 - 198.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptual Design Model On Interactive Television Advertising: Towards Influencing Impulse Purchase Tendency. ARPN Journal of Engineering and Applied Sciences . 10(3), 1427 - 1437.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Journal of Innovation Management and Technology (IJIMT) . 6(1), 1 - 7.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; Abd Muin, M.A. (2015). Conceptual Design Model of Interactive Television Advertising: Experts Reviews on Impulse Purchase Tendency. International Journal of Conceptions on Management and Social Sciences. 3(2), 40 - 45.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2010). Measuring Helpfulness of Personal Decision Aid Design Model. Global Journal of Computer Science and Technology. 10(5), 64 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). THE DESIGN PRINCIPLES OF ASSISTIVE COURSEWARE FOR LOW VISION (AC4LV) LEARNERS. ARPN Journal of Engineering and Applied Sciences . 10(3), 1447 - 1456.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). A Comparative Analysis on Conceptual Design Model of Assistive Courseware (AC) for Visually-Impaired Learners (AC4VI). Australian Journal of Basic and Applied Sciences. 8(4), 75 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). Expert Review on Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. International Journal of Conceptions on Management &#13;
and Social Sciences. 3(2), 35 - 39.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Personal Decision Support: An Intelligent Personality Decision Aid. International Journal of Conceptions on Management and Social Sciences. 3(2), 46 - 52.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Initial Design Model of Hybrid Intelligent Decision Aid. ARPN Journal of Engineering and Applied Sciences . 10(3), 1260 - 1269.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2015). MEASURING PERCEIVED HELPFULNESS OF COMPUTERIZED DECISION AID FOR YOUTH. Jurnal Teknologi (Sciences &amp; Engineering) Vol 77 No 29 Cultivating Creative Communities . 77(29), 77 - 83.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2016). Integrating multimedia learning theory in assistive courseware for low-vision learners. Jurnal Teknologi (Sciences &amp; Engineering). 78(2-2), 49 - 56.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Perceived Influence of Interactive Television Advertising Conceptual Design Model toward Impulse Purchase Tendency: A Survey. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 125 - 128.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Validation of Dynamic Multi-Criteria Decision Making Design Model for Youth Personal Decision Aid: Expert Reviews. International Journal on Interactive Digital Media. 4(3), 1 - 6.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). User Experience of Interactive Assistive Courseware for Low Vision Learners (AC4LV): Initial Round. TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS JOURNAL. 6(3), 488 - 496.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). The Development of Assistive Courseware for Young Low Vision Learners Based on Multiple Intelligence Theory. Journal of Fundamental and Applied Science. 9(5(S)), 989 - 1005.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; NO_INITIAL (2018). INSTRUMENT FOR MEASURING THE INFLUENCING OF CONCEPTUAL DESIGN MODEL OF ITV ADVERTISING TOWARD IMPULSE PURCHASE . Journal of Fundamental and Applied Sciences. 10(4), 977 - 1002.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Recent Advances in Electrical and Computer Enginering. xxx(), 90 - 95.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., &amp; Zaibon, S.B. (2013). mBook Builder for Children: Measuring Usage and Learning Time. International Journal of IT and CS. 10(3), 92 - 100.&#13;
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Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., &amp; NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players’ perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2013). Identification of Research Gap: T-Commerce Impulse Purchase for iTV advertising. 2013 International Conference on Informatics and Creative Multimedia. 1(), 114 - 117.&#13;
&#13;
Sarif, S.M., Haslina, M., Shiratuddin, N., Zaibon, S.B., &amp; Aziz, A, A. (2014). Integrating Multiple Intelligences and Personality Traits in a Dynamic Personal Decision Aid for Youth. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 796 - 801.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). An Impulse Purchase Conformity Tool for Interactive Television Advertising. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 1(), 291 - 296.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). CONCEPTUAL DESIGN MODEL ON INTERACTIVE TELEVISION ADVERTISING TOWARDS IMPULSE PURCHASE. Advancement in Information Technology International Conference (2014 ADVCIT). 1(), 0 - 0.&#13;
&#13;
Zaibon, S.B., Shiratuddin, N., &amp; Sarif, S.M. (2012). Towards Developing Cognitive Process Mobile Game-based Training (mGBT) Model. Proceeding of Knowledge Management International Conference (KMICe 2012). (), 500 - 501.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Conference on Economics Business and Marketing Management. (), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Zaibon, S.B. (2012). Decisional Guidance for Computerised Personal Decision Aid(ComPDA). Proceeding of Knowledge Management International Conference (KMICe 2012). (), 532 - 537.&#13;
&#13;
Shiratuddin, N., Zaibon, S.B., &amp; Sarif, S.M. (2012). Acceptability Factors if Iris-Based Authentication Method in Public Zones. Proceeding of 3rd International Soft Science Conference (ISSC) 2012. (), 87 - 92.&#13;
&#13;
NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2015). ADVERTISING THEORIES IN IMPULSE PURCHASE ELEMENTS FOR ITV ADVERTISEMENT. 5th International Conference on Computing &amp; Informatics. 5(), 763 - 771.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). FIRST CYCLE OF USER EXPERIENCE ON ASSISTIVE COURSEWARE FOR YOUNG LOW VISION (AC4LV) LEARNERS. Proceedings of the 5th International Conference on Computing and Informatics, ICOCI 2015. 1(1), 180 - 186.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Reviews and Critiques on Learning Theories towards Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings Knowledge Management International Conference 2014. 1(1), 760 - 765.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings of International Conference on Advances in Education Technology (ICAET 2014). 1(1), 44 - 53.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Integrating Multimedia Learning Theory in Assistive Courseware for Low Vision (AC4LV) Learners. 3rd International Conference on Interactive Digital Media ICIDM 2014. 1(1), 102 - 109.&#13;
&#13;
Mohamad, B., Sarif, S.M., &amp; Zaibon, S.B. (2016). Guest Editors’ Message . European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 1 - 3.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 0(), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Design model of computerized personal decision aid for youth: An expert review. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 1761(), 00 - 00.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Proceedings of the 7th International Conference on Communications and Information Technology (CIT '13). 7(), 90 - 95.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2018). The Effect of Signaling Principle in Asmaul Husna Mobile App on Knowledge, Perceived Awareness and Perceived Motivation Among Muslim. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 111 - 118.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., Haslina, M., Zaibon, S.B., &amp; Aziz, A, A. (2013). Youth Personal Decision Aid (YouthPDA): The Preferred Youth Decision Making Areas. Proceeding of 4th International Conference on Computing and Informatics. (), 215 - 221.</text>
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Abdul Mutalib, A., &amp; Sarif, S.M. (2013). Preliminary Investigation on Creative Educational Content for Visually-impaired (VI) Learners, Advances in Visual Informatics (pp. 408 - 417), Switzerland:Springer International Publishing&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). Construction of Matrix and eMatrix for Mobile Development Methodologies, Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 113 - 126), University of Western Sydney, Australia:IGI Global</text>
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A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY RECOMMENDATION SYSTEM USING LOCAL KNOWLEDGE (2016), Member,&#13;
&#13;
INTEGRATED CONSUMER DECISION MAKING PROCESS MODEL FOR HOUSE PURCHASING DECISIONS: A CASE STUDY OF FIRST-TIME HOMEBUYERS IN MALAYSIA (2016), Leader,&#13;
&#13;
Framework for Evaluating and Selecting Mobile-Learning Applications: Towards Usability Assuran (2015), Member, &#13;
UNIVERSITI&#13;
&#13;
Dynamic Conceptual Design Model for Youth Personal Decision AID (YouthPDA) (2014), Member, UNIVERSITI&#13;
&#13;
Conceptual Design Model of Interactive Television Advertising towards Impulse Purchase (2014), Member, UNIVERSITI&#13;
&#13;
CONCEPTUAL MODEL OF T-COMMERCE IMPULSE PURCHASE FOR INTERACTIVE TELEVISION ADVERTISING (2013), Leader, KPT&#13;
&#13;
Conceptual Design Model of Assistive Courseware for Visually-Impaired Learners (AC4VI) (2013), Member, UNIVERSITI&#13;
&#13;
Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Leader, KPT&#13;
&#13;
PERSONAL - DECISION AID FOR YOUTH COMMUNITY SERVICES (2012), Leader,&#13;
&#13;
FUNCTIONAL MODEL OF mBOOK BUILDER: A MEANS TO FOSTERING CREATIVITY (2011), Member,&#13;
&#13;
MODIFIED ACCEPTABILITY MODEL OF IRIS-BASED AUTHENTICATION METHOD IN PUBLIC ZONES (2011), Member, KPT&#13;
&#13;
ALAT BANTU PENGKOMERSILAN IPTComKitTM: SATU PENDEKATAN KE ARAH PEMBUDAYAAN KOMERSILAN PENYELIDIKAN IPT (2010), Member,</text>
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&#13;
Hashim, N.L., Mahmuddin, M., &amp; Hamzah, H.I. (2014). A conceptual framework of control, learn, and knowledge for computer power management. Proceedings Knowledge Management International Conference 2014. 1(), 561 - 566.&#13;
&#13;
Hamzah, H.I. (2017). DEVELOPMENT OF INTERACTIVE MOBILE GAMES APPLICATION IDIOMS MANIA TO ENHANCE LEARNING FOR ADOLESCENT. SMTCOM, 2017. (), - .&#13;
&#13;
Muda, T.Z.T, Hamzah, H.I., &amp; NO_INITIAL (2017). Development of Daily Prayer for Children (DPC). ICON-HMC 2017. (), - .&#13;
&#13;
NO_INITIAL, Hamzah, H.I., &amp; Muda, T.Z.T (2017). DETERMINATION OF SPATIAL RELATIONSHIPS FEATURES BETWEEN NODULE AND LUNG ZONES INSIDE CHEST X-RAY IMAGES. ICON-HMC 2017. (), - .&#13;
&#13;
Hamzah, H.I., Muda, T.Z.T, &amp; NO_INITIAL (2017). Evaluation For The Archiving Model of MP3 Files in Preventing Duplication. ICON-HMC 2017. (), - .&#13;
&#13;
Hamzah, H.I. (2017). Preventing Duplication of MP3 Files in a Personal Computer (PC) or Laptop. SMTCOM, 2017. (), - .</text>
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            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="19431">
                <text>Malay</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="38">
            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
            <elementTextContainer>
              <elementText elementTextId="19432">
                <text>Tapak Ekspo, Padang Kawad PALAPES</text>
              </elementText>
              <elementText elementTextId="19433">
                <text>UUM</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="300">
        <name>Unit Komunikasi Korporat (UKK)</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
