http://sapp.uum.edu.my/kik/files/original/dc021410564116270352cbd4d3995815.png 1738160ee437b3478206cffbb9643535 CV Bibliography LIST 5 LATEST OF PUBLICATION Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: a case of automobile market of pakistan. Management science letters . 10(10), 2237 - 2248, (2020). Accessibility, security, trust, service quality, and satisfaction the most significant antecedents affects online banking users. journal of computational and theoretical nanoscience. 16(12), 4985 - 4990, (2019). Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: malaysia and thailand’s halal industry perspective . International journal of supply chain management. 9(1), 921 - 930, (2020). Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management science letters. 10(2), 279 - 286, (2020). Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? . Journal of islamic, social, economics and development . 4(23), 78 - 86, (2019). LIST 5 LATEST OF RESEARCH The influence of halal marketing strategies on intention to purchase halal product (2019), Member, Antarabangsa Pembangunan indeks kualiti perkhidmatan zakat negeri kedah (2018), Member, Kementerian/agensi lain Smes readiness in adopting digital marketing strategies (2018), Member, Antarabangsa An empirical study in comparing the brand indentity and brand image : a case of branding strategies in uum (2017), Member, Universiti Kajian pasaran dan daya maju projek dalam "manager's coffee" di universiti utara malaysia (2016), Leader, Universiti Occupation Lecturer Location The location of the interview Business Management UUM College of Business Telephone 04-9287402 Email Body The main body of the email, including all replied and forwarded text and headers iza70@uum.edu.my Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CV - Prof. Dr. Salniza Bt Md. Salleh Creator An entity primarily responsible for making the resource Prof. Dr. Salniza Bt Md. Salleh Source A related resource from which the described resource is derived Portal UUM Date A point or period of time associated with an event in the lifecycle of the resource 2020-04-19 Language A language of the resource English Business Management UUM College of Business