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&#13;
(2010). A framework of outsourcing relationship marketing: a focus on the malaysian hotel industry. International journal of electronic customer relationship management. 4(1), 4 - 18.&#13;
(2011). To what extent does manager's leadership style influence hotel front liners to become customer oriented?. World applied sciences journal. 14(1), 92 - 97.&#13;
(2001). The impact of government policy on the supply response of malaysian palm oil, rubber and cocoa products. Utara management review. 2(1), 41 - 64.&#13;
(2015). The influence of relationship quality on customer loyalty in the context of outsourcing in the malaysian hotel industry. International journal of economic research. 13(5), 3379 - 3392.&#13;
(2016). The influence of relationship quality on customer loyalty in the dual-banking system in the northern states of peninsular malaysia. Procedia social and behavioral sciences journal. 219(), 606 - 613.&#13;
(2012). The influence of relationship quality and switching costs on customer loyalty in the malaysian hotel industry.. Procedia social and behavioral sciences journal. 62(), 1023 - 1027.&#13;
(2016). Relationship quality as mediator between perceived value and customer loyalty: evidence from dual-window banks in northern peninsular malaysia . Ponte. 72(12), 370 - 380.&#13;
(2016). Predictors of customer loyalty in the malaysian hotels’ outsourcing relationships . International review of management and marketing. 6(S8), 205 - 211.&#13;
(2016). Developing undergraduates’ multicultural skills for career success and national integration. International review of management and marketing. 6(8), 187 - 192.&#13;
(2016). Towards understanding financial behavior of smes: role of socio psychological factors of owner-manager . Studia ubb negotia. 61 (LX1)(6), 65 - 82.&#13;
(2017). The validation of salesforce performances instrument for indonesia life insurance industry. International journal of recent scientific research. 8(2), 15616 - 15619.&#13;
(2017). Validation of instruments for measuring the salesforce characteristics in life insurance business in indonesia. International journal of science and research . 6(3), 62 - 65.&#13;
(2016). Impact of social and religious beliefs on smes intention towards adoption of formal finance: a proposed model . Journal of business and social review in emerging economies. 2(2), 167 - 174.&#13;
(2017). Employee brand citizenship behavior in the nigeria telecommunication sector .  international journal of management research and review . 7(10), 967 - 973.&#13;
(2017). Do customer satisfaction and service quality predict loyalty in nigerian hospitality industry?. International journal of economic research. 14(20), 1 - 10.&#13;
(2017). Unravelling the vague process in the hpwps-firm performance nexus using employee creativity. International journal of economic research. 11(2), 527 - 541.&#13;
(2018). Influence dimensions of brand equity on purchase intention toward smartphone in malaysia. Vfast transactions on education and social sciences. 15(1), 7 - 19.&#13;
(2018). Assessing the antecedents of usage intention on islamic banking products in dual banking. Advanced science letters . 24(1), 482 - 484.&#13;
(2018). Influence of awareness on sme’s intention towards adoption of islamic finance in pakistan. Review of economics and development studies. 4(1), 51 - 59.&#13;
(2018). Aligning malaysian smes with the megatrends: the roles of hpwps and employee creativity in enhancing malaysian sme performance. Global business review. Dec(1), 1 - 17.&#13;
(2019). The conceptual paper on service quality and business zakat compliance behaviour among smes in kedah. Journal of accounting, business and finance research. 5(1), 23 - 28.&#13;
(2019). The conceptual paper on factors influence compliance behavior among business zakat payers in kedah. International journal of innovative science, engineering &amp; technology. 6(3), 82 - 93.&#13;
(2019). How to attract and retain customers? a case of pak tam cafe. International journal of innovative science, engineering &amp; technology. 6(3), 130 - 136.&#13;
(2019). Mediating effect of employee creativity on high commitment management-performance nexus. The european proceedings of social &amp; behavioural sciences. LXII(2), 351 - 360.&#13;
(2019). Customer experience as predictor of loyalty in the nigerian hospitality context. Iosr journal of business and management . 21(4), 31 - 36.&#13;
(2019). The conceptual paper on how governance influence the compliance behavior of business zakat payers in kedah. Journal of behavior studies in organization. 2(1), 1 - 9.&#13;
(2019). The mediating role of satisfaction in developing customer loyalty in the malaysian telecommunication industry. Academy of entrepreneurship journal . 25(1S), 1 - 12.&#13;
(2018). The mediating effect of satisfaction on customer loyalty in outsourcing relationships and its determinants. Journal of social sciences research. Dec(6), 1062 - 1074.&#13;
(2019). The factors influence citranet sdn bhd to remain resilient in malaysian market. Ssrg international journal of economics and management studies. 6(9), 98 - 101.&#13;
(2019). The factors influence citranet sdn bhd to remain resilient in malaysian market . Ssrg-international journal of economics and management studies . 6(9), 98 - 101.&#13;
(2019). Pak tam café: the ways to gain and retain customers. Ssrg international journal of economics and management studies. 6(9), 140 - 144.&#13;
(2019). The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of islamic bank products and their determinants. Voice of academia academic series of universiti teknologi mara kedah. 15(2), 39 - 51.&#13;
(2019). Customer loyalty and the effects of commitment towards suppliers in malaysian electrical and electronics manufacturing industry. Advances in economics and business. 7(5), 209 - 221.&#13;
(2020). Issues and challenges in attracting and retaining customers: a case of pak tam cafe. International journal of modern trends in business research. 3(11), 23 - 30.&#13;
(2020). A conceptual paper on re-patronage model for syariah compliance e-lodging industry: the mediating effect of artificial intelligence. Wseas transactions on business and economics. 17(17), 153 - 163.&#13;
(2020). Enhancing student active learning in consumer behaviour class using 5e learning cycle: a conceptual paper. Wseas transactions on environment and development. 16(53), 520 - 529.&#13;
(2020). Structural equation path modeling of emotional brand attachment. Journal of critical reviews. 7(3), 586 - 592.&#13;
(2020). The internal branding practices and employee brand citizenship behavior: the mediating effectof employee brand fit. Journal of environmental treatment techniques. 8(1), 99 - 106.&#13;
(2020). Structural equation path modeling of emotional brand attachment . Test engineering and management. 83(5), 3161 - 3169.&#13;
(2000). Respon penawaran pengeluar minyak sawit, getah asli dan koko: kesan dasar kerajaan. Prosiding seminar penyelidikan uum 2000. 1(), 148 - 188.&#13;
(2004). Industri pelancongan pinggir pantai: impak ekonomi dan sosial. Prosiding seminar kebangsaan sumberjaya pinggir pantai dan pelancongan: isu dan cabaran. 0(), 341 - 356.&#13;
(2012). Consumer attitudes towards dietary supplement products: testing the theory of planned behaviour. Proceeding of the 1st multidisciplinary academic conference. (), 21 - 32.&#13;
(2015). The influence of relationship quality on customer loyalty in the dual-banking system in the northern states of peninsular malaysia. Proceedings 3rd global conference on business and social science. 3(), 00 - 00.&#13;
(2015). The influence of relationship quality on customer loyalty in the context of outsourcing relationships in the malaysian hotel industry. 7th international conference on economics and social sciences. 7(), 0 - 0.&#13;
(2016). Towards understanding financial behavior of smes: role of socio-psychological factors of owner-manager in firms' decision-making.. E-proceedings (book of abstract) 1st international research conference on economics business and social sciences, april 12-13, 2016.. 1(), 206 - 206.&#13;
(2017). Influence of awareness on sme’s intention towards islamic finance adoption in pakistan . The role of ethical leadership in online sustainability reporting: a study on malaysia. 2(2), 72 - 72.&#13;
(2017). Customer satisfaction and service quality as determinants of customer loyalty in nigerian hospitality industry. The role of ethical leadership in online sustainability reporting: a study on malaysia. 2(2), 103 - 103.&#13;
(2017). Exploring the impact of internal branding on employee brand citizenship behavior . Proceedings of the 4th conference on business management (cbm 2017)?: towards industrial revolution (ir) 4.0 . (), 65 - 72.&#13;
(2019). Issues and challenges in attracting and retaining customers: a case study of pak tam café. International conference on hospitality, wellness and tourism (howelt 2019). (), 3 - 7.&#13;
(2015). Pemasaran servis: pendekatan berasaskan pelanggan, Kuala Lumpur:Pearson&#13;
(2012). Prinsip pemasaran , Kuala Lumpur:Pearson&#13;
(2012). Panduan belajar untuk prinsip pemasaran, Kuala Lumpur:Pearson&#13;
(2004). Industri perladangan dan pekebun kecil malaysia: respon kepada perubahan makro dan global, Prognosis pembangunan dan transformasi struktur (pp. 577 - 608), Universiti Utara Malaysia:Universiti Utara Malaysia&#13;
(2005). Overview of the kedah development action plan, Kedah towards a developed state (pp. 1 - 6), Sintok:Universiti Utara Malaysia Press</text>
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&#13;
Enhancing student active learning in consumer behavior class using 5e learning cycle (2019), Member, UNIVERSITI&#13;
Development of a new re-patronage model for syariah compliance e-lodging industry: the mediating effect of artificial intelligence (2019), Member, KPT&#13;
Mekanisme untuk meningkatkan kepatuhan zakat perniagaan di kalangan perniaga kecil di kedah (2019), Leader, KEMENTERIAN/AGENSI LAIN&#13;
Citranet sdn. bhd.: how to remain resilient in the malaysian market? (2019), Member, UNIVERSITI&#13;
Pelan strategik untuk menangani isu dan cabaran dalam pengurusan zakat perniagaan di kedah (2018), Member, KEMENTERIAN/AGENSI LAIN&#13;
Pak tam cafe: issues and challenges in attracting and retaining customers (2018), Member, UNIVERSITI&#13;
Enhancing enduring malaysian and indonesian sme's performance through a context-specific hr architectures (2017), Member, ANTARABANGSA&#13;
Toward development of halal consumer index: an exploratory study (2017), Member, UNIVERSITI&#13;
Islamic retail banking - an integrated customer centric framework to study intentions to use islamic banking products in malaysia (2013), Leader, KPT&#13;
The role perceived customer value, relational behavior, and switching costs in determining islamic banking customes' loyalty in dual banking environment settings (2012), Leader, KPT&#13;
Profiling the malaysian consumers? consumption behaviour towards dietary supplements products (2011), Member, KPT&#13;
The effects of customer orientation behaviour on hotel frontliners' job outcomes (2011), Member, UNIVERSITI&#13;
Respon penawaran pengeluar minyak sawit, getah asli dan koko: kesan dasar kerajaan (1999), Member, KPT</text>
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            <text>Business Management&#13;
UUM College of Business&#13;
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              <text>CV - Prof. Madya Dr. Maria binti Abdul Rahman</text>
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              <text>Maria binti Abdul Rahman</text>
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