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            <text>PUBLICATION&#13;
Name in APA Format : Khamarudin, M.&#13;
&#13;
(2018). Tapping word-of-mouth as an outcome of relationship quality . International journal of organizational &amp; business excellence. 3(1), 81 - 90.&#13;
(2019). The role of religious motivation in an international consumer boycott. British food journal. 121(1), 199 - 217.&#13;
(2019). Examining factors influencing malaysian consumer purchase intention in halal cosmetic products: a conceptual framework.. Voice of academia. 15(2), 69 - 73.&#13;
(2019). Does halal logo influence muslim purchase decision? a comparative study between extrinsic and intrinsic religious people. Voice of academia. 15(2), 61 - 68.&#13;
(2013). Exploring the role of company's strategy in dealing with consumer boycott on consumers' motivation to boycott. Australian and new zealand marketing conference 2013, enganging with our future. auckland. 13(), 00 - 00.&#13;
(2015). Reflections on relationship benefits and dependence as antecedents of relationship quality. Conference on business management research ii (cbmr ii) . 978-967-13903-0-6(), 00 - 00.&#13;
(2017). Tapping word-of-mouth as an outcome of relationship quality. 4th conference on business management (cbm 2017)?: towards industrial revolution (ir) 4.0 . (), - .&#13;
(2005). Siri modul kendiri program pengajian luar kampus (plk-uum)bpmm 3053 pemasaran antarabangsa, Universiti Utara Malaysia, Sintok:Penerbit Universiti Utara Malaysia&#13;
(2021). Agrarian sector: trends, scenarios, and policy: sustainable palm oil plantation on world demand., Modeling economic growth in contemporary malaysia (pp. 1 - 392), United Kingdom:Emerald Publishing</text>
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            <text>RESEARCH&#13;
&#13;
Trulook's dilemma : to change or not to change its distribution channel? (2019), Member, UNIVERSITI&#13;
Let's be green kids! revealing the message framing preferences among young childrens and the affect of islamic framing as an intervention (2016), Master's Student, UNIVERSITI&#13;
Penerimaan pengguna universiti utara malaysia terhadap e-dagang (2004), Leader, UNIVERSITI</text>
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            <text>Business Management&#13;
UUM College of Business</text>
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            <text>irahdin@uum.edu.my&#13;
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              <text>UUM Portal</text>
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