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            <text>PUBLICATION&#13;
Name in APA Format : NO_INITIAL&#13;
&#13;
(2015). Open inovation among smes in malaysia: the issue of trust. International academic research journal of business and technology. 1(2), 165 - 174.&#13;
(2016). Open innovation adoption: a rasch psychometric analysis on technology exploitation. Asean entrepeneurship journal. 2(2), 46 - 58.&#13;
(2018). Determinants for ict adoption and problems: evidence from rural based small and medium enterprises in malaysia. international journal of entrepreneurship . 22(4), 1 - 13.&#13;
(2018). Measuring e-learning success with the extension of technology factor in delone &amp; mclean is success model.. International journal of advanced research. 6(11), 422 - 428.&#13;
(2018). Effect of human factor in the success of e-learning with the moderating effect of web self-efficacy in the context of malaysia.. International journal of advanced research. 6(11), 429 - 434.&#13;
(2020). Green entreprenual practices among smes in malaysia and nigeria. International journal of supply chain management. 9(1), 464 - 474.&#13;
(2020). Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from malaysian smes` women entrepreneurs. International journal of supply chain management . 9(1), 1105 - 1113.&#13;
(2020). The influence of service quality and brand reputation on customer satisfaction in zakat institution . International journal of supply chain management. 9(2), 240 - 244.&#13;
(2014). Functional food product consumption among malaysian consumers: the relationship between intention and actual behaviour. Proceeding of the australian academy of business and social sciences . 00(), 00 - 00.&#13;
(2017). Web-based process change and operational excellence in tourism industry: a case study approach . 4th conference on business management (cbm 2017)?: towards industrial revolution (ir) 4.0 . (), 1747 - 1752.&#13;
(2018). Leading change, internal communication and change management in the university environment. Proceedings of knowledge management international conference (kmice) 2018. (), 1 - 7.&#13;
(2018). A case research on web-based process change and operational excellence in tourism industry. Proceedings of knowledge management international conference (kmice) 2018. (), - .&#13;
(2018). Green entrepreneurial practices among smes in malaysia and nigeria. (siconsem 2018). 00(00), 23 - 24.&#13;
(2019). A conceptual framework of total quality management (tqm) practices for jordanian telecommunication companies’ performance. Proceeding of 5th conference of business management. (), - .&#13;
(2013). Gender representation in media: a youtube advertisement analysis and role-play case study. National case study conference 2013: enriching research, developing learning &amp; applying excellence in teaching. 1(), 374 - 382.</text>
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            <text>RESEARCH&#13;
&#13;
Empowering b40 entrepreneurs: towards business realization among b40 entrepreneurs at suka menanti, kedah (2019), Member, KEMENTERIAN/AGENSI LAIN&#13;
A new smart manufacturing model for the food industry based on the industrial revolution 4.0 (2019), Member, KPT&#13;
Pembangunan indeks kualiti perkhidmatan zakat negeri kedah (2018), Member, KEMENTERIAN/AGENSI LAIN&#13;
Green entrepreneurial practices among smes in malaysia and nigeria (2018), Member, ANTARABANGSA&#13;
Pestel need analysis for rural transformation centre (rtc) development : a strategic approach (2013), Member, KEMENTERIAN/AGENSI LAIN&#13;
Investigating the total economic value of eco - tourism in pulau tioman marine parks (ptmp) pahang (2013), Member, KEMENTERIAN/AGENSI LAIN&#13;
Investigating the total economic value of eco-tourism pulau tioman marine park pahang (2013), Member, KEMENTERIAN/AGENSI LAIN&#13;
Modelling brand loyalty towards institutions of higher learning in malaysia: a student-customer perspective (2012), Member, UNIVERSITI&#13;
Dealing with obesity among malaysian: a study on factors influencing the consumption of functional food products (2012), Member, UNIVERSITI&#13;
Leading change for the rural transformation centre (rtc) development (2012), Member, UNIVERSITI&#13;
Pestel needs analysis for rural tranformation centre (rtc) development: a strategic approch (2012), Member, UNIVERSITI&#13;
Direct and indirect effect of students satisfaction on loyalty to uum (2012), Member, UNIVERSITI&#13;
The effects of customer orientation behaviour on hotel frontliners' job outcomes (2011), Member, UNIVERSITI&#13;
The usage of instant messaging among uum lecturers (2010), Leader, UNIVERSITI</text>
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            <text>Business Management&#13;
UUM College of Business</text>
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              <text>CV - Dr. Siti Noratisah Binti Mohd Nafi</text>
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              <text>Siti Noratisah Binti Mohd Nafi</text>
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              <text>UUM Portal</text>
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