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            <text>ARTICLE IN ACADEMIC JOURNAL&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Mohmad Yazam, S.S.N. (2015). Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits. The Journal of Social Media in Society. 4(2), 138 - 165.</text>
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            <text>PAPERS IN CONFERENCE PROCEEDING&#13;
&#13;
Mohmad Yazam, S.S.N. (2012). Buying Contact Lenses Online: An Undergraduate Students' Perspective. Proceeding of JOGJA International Conference On Communication (JICC2012). (), 662 - 676.&#13;
&#13;
Mohmad Yazam, S.S.N. (2012). ASSESSING AUDIENCES’ SATISFACTION OF ADVERTISING DIGITAL-BILLBOARD: A U&amp;G THEORETICAL PERSPECTIVE. Proceeding of International Conference on ARTS, Social Sciences and Technology 2012. (), I2186-1 - I2186-17.&#13;
&#13;
Mohmad Yazam, S.S.N., Ishak, M.S., &amp; Hamid, N.A. (2011). THE RELATIONSHIP BETWEEN ADVERTISING AND MUSLIM STUDENTS’ INTENTION TO VISIT KOPITIAMS. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 101 - 119.&#13;
&#13;
Hamid, N.A., Shiratuddin, N., &amp; Mohmad Yazam, S.S.N. (2013). A CASE STUDY ON CONTENTPRENEUR: HOW TO SET UP AN ONLINE CREATIVE BUSINESS?. National Case Study Conference 2013: Enriching Research, Developing Learning &amp; Applying Excellence in Teaching. 1(), 418 - 420.</text>
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            <text>CHAPTERS IN BOOK&#13;
&#13;
Hamid, N.A., Ishak, M.S., Ismail, S.A., &amp; Mohmad Yazam, S.S.N. (2013). Social Media Usage among University Students in Malaysia , Social Media and the New Academic Environment: Pedagogical Challenges (pp. 244 - 255), Pennsylvania:IGI Global </text>
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            <text>PAST &amp; CURRENT RESEARCHS &#13;
&#13;
Pengaruh Iklan Terhadap Keinginan Pelajar Islam Mengunjungi Kopitiam Berasaskan Teori Tingkahlaku Terancang (2011), Leader,&#13;
&#13;
IMPLICATIONS OF SOCIAL MEDIA ON END-USER PERSONALITY (2011), Member,&#13;
&#13;
PERUBAHAN PERSEPSI,PSIKOLOGI DAN KOMUNIKASI PELAJAR PROGRAM STUDENT DEVELOPMENT GROUP (SDG) DI UNIVERSITI UTARA MALAYSIA (2010), Member, KPT</text>
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            <text> Multimedia Technology and Communication , UUM College of Arts and Sciences </text>
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