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            <text>Article in Academic Journal&#13;
&#13;
Mustaffa, C.S., Bakar, H. A., Ahmad, M.K., NO_INITIAL, &amp; Mohd Hadza, M.B. (2014). Development and Validation of Malaysian Communication Style Instrument. Asian Social Science . 10(8), 73 - 89.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). HIV/AIDS and Cultural Practices in Nigeria: An Implication for HIV/AIDS Preventive Communication Campaign. New Media and Mass Communication. 27(), 19 - 30.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Knowledge and Treatment Seeking Behaviour of University of Ilorin Students in Kwara State, Nigeria. New Media and Mass Communication. 27(), 41 - 47.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2014). The relevance of Confucian values to leadership communication . Jurnal Komunikasi, Malaysian Journal of Communication. 30(Special Issue), 129 - 144.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Examining a Moderating Role of Migration on News Usage in an Intra-National Ethnic Setting. New Media and Mass Communication. 34(15), 1 - 5.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Comparative Study of Media Usage In News Consumption: A qualitative Approach. African Journal of Computing and ICT . 8(1), 143 - 154.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Solution Approach to Newspaper Framing and Ethnic Groups' Conflict Behaviours. New Media and Mass Communication. 40(), 33 - 41.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). News Framing and Ethnic Conflicts Vulnerability in Multiethnic Societies. Mediterranean Journal of Social Sciences . 6(6), 496 - 505.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). Impact of news frames on ethnic groups’ conflict behaviour . Asia Pacific Journal of Education, Arts and Sciences. 2(4), 01 - 11.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Examining Data Quality in Communication Model: A Partial Least Squares (PLS) Approach to Estimating the Reliability and Validity of the Constructs in the Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement. Research on Humanities and Social Sciences. 5(16), 72 - 79.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Modeling Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement among Youths in New Digital Media Environment. New Media and Mass Communication. 40(), 23 - 32.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Newspaper Framing pf Conflicts: Perceptions of Ethnic Group Leaders on Conflict Behaviours in a Multiethnic Society. Malaysian journal of Media Studies. 17(1), 29 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Religion and STIs Campaigns: The Perceptions of the Nigerian Youths. Pertanika J. Soc. Sci. &amp; Hum. 23(S), 1 - 16.&#13;
&#13;
Aziz, A., &amp; Ahmad, M.K. (2016). Exploring Work-Family Balance In Creative Industry. International Journal of Interactive Digital Media. 4(1), 51 - 55.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2016). Creativity in Disaster Communication: #prayforpantaitimur. International Journal of Interactive Digital Media. 4(2), 40 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Knowledge, Attitude and Sources of Information among HIV Positive Patients at a Federal Medical Centre in Nigeria. Journal of Communication and Media Research. 7(2), 49 - 60.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Young People’s Perception of HIV/AIDS Campaign in South-West Nigeria. Jurnal Pengajian Media Malaysia . 17(2), 26 - 41.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). The use of communication technology channel in agricultural development by Muda Agricultural Development Authority(MADA). Journal of Human Development and Communication. 4(), 37 - 44.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). The Concept of Negotiation from the Islam Perspective (In the Islamic Organization). The Social Sciences . 11(20), 5090 - 5100.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Principles of Shariah Compliant Negotiation (SCN)from the Islamic Organization Perspective. International Business Management . 10(18), 4172 - 4184.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2016). A Theoretical and Empirical Discussion on Environmental Awareness Issue in Malaysia: Establishing a Viable Research Framework. International Journal of Sciences: Basic and Applied Research. 30(4), 318 - 334.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Use of Communication Technology Channel in Agricultural Development by Malaysia Muda Agricultural Development Authority (MADA). Asia Pacific Journal of Education, Arts and Sciences. 3(2), 27 - 36.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). THE ROLES OF EXTENSION AGENTS IN INFLUENCING FARMERS TO USE COMMUNICATION TECHNOLOGY IN MUDA AGRICULTURAL DEVELOPMENT AUTHORITY (MADA). Journal of Global Business and Social Entrepreneurship (GBSE) . 2(5), 78 - 82.&#13;
&#13;
Shiratuddin, N., Hassan, S., &amp; Ahmad, M.K. (2016). Youth and Media Participation: Key Issues of Concern. International Journal of Management and Applied Science. 2(2), 29 - 32.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., &amp; Ahmad, M.K. (2016). Generation Y's Political Participation and Social Media in Malaysia. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2016). Youth Participation in National Agenda through New Media. The Online Journal of Communication and Media. 2(3), 49 - 56.&#13;
&#13;
Hassan, S., Shiratuddin, N., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Abu Bakar, J.A., Zulkifli, A.N., &amp; Ahmad, M.K. (2017). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games . International Journal on Advanced Science, Engineering and Information Technology . 7(3), 993 - 999.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). Issues And Consequences Of Newspaper Framing On Ethnic Conflict: A Qualitative Study Of Ethnic Group Leaders’ Conflict Frames. Jurnal Komunikasi (Malaysian Journal of Communication). 32(2), 1 - 22.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Values-based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Malaysian Journal of Communication. 33(3), 140 - 156.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2017). The Roles of Newspapers Ownership Pattern and Access to Governmental Information in Framing of Issues of Corruption in Sudan. International Journal of Sciences: Basic and Applied Research. 31(2), 160 - 171.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2017). CULTURE IN MATERNAL HEALTH PROMOTION: INSIGHT FROM PERINATAL WOMEN IN NORTH CENTRAL NIGERIA. E-Academia Journal. 6(1), 253 - 270.&#13;
&#13;
Mustaffa, C.S., &amp; Ahmad, M.K. (2016). NIAT DAN KEINGINAN DENGAN PENYERTAAN DALAM LATIHAN KEUSAHAWANAN: PERKAITAN ANTARA FAKTOR. JURNAL KEMANUSIAAN. 25(3), 30 - 39.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika J. Soc. Sci. &amp; Hum. 25(S)(), 1 - 20.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Value-Based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3), 140 - 156.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). GENERATION Y’S POLITICAL PARTICIPATION AND SOCIAL MEDIA IN MALAYSIA. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Hassan, S., Mohd Sani, M.A., Shiratuddin, N., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Current Media Participation Norms among Youth in Malaysia. Transylvanian Review. XXV(15), 3837 - 3847.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika Journal of Social Sciences &amp; Humanities. 25(S), 1 - 20.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2018). How Restrictive Laws Affect the Framing of the Issues of Corruption . International Journal of Sciences: Basic and Applied Research. 37(2), 143 - 161.&#13;
&#13;
Ahmad, M.K. (2018). Exploring Tun Mahathir’s Leadership Communication: Indian Cultural Perspective. ADVANCED SCIENCE LETTERS. 24(5), 3405 - 3408.&#13;
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            <text>Papers in Conference Proceeding&#13;
&#13;
Ahmad, M.K. (2013). THE CRITICAL SUCCESS FACTORS FOR E-GOVERNMENT IMPLEMENTATION IN JORDAN. A new feature set partitioning method for nearest mean classifier ensembles. 4(1), 391 - 398.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2013). Malaysia Newspapers Portrayal of 13th General Election: The Case of Political Transformation Plan Era. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 3(), 1 - 10.&#13;
&#13;
Mustaffa, J., Othman, Z., &amp; Ahmad, M.K. (2000). Persepsi keluarga penagih terhadap institusi pemulihan dadah. Seminar Kebangsaan Kerja Sosial 1999. -(), 1 - 9.&#13;
&#13;
Abu Bakar, J.A., Sobihatun Nur, A.S., Zulkifli, A.N., &amp; Ahmad, M.K. (2014). The Effects of 3D Realism and Meaning Making: A Conceptual Model. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 939 - 944.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2014). A Measure of Media and Youth Participation in Social and Political Activities: An Instrument Development. 5th International Conference on Economics &amp; Social Sciences . 5(), 01 - 19.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2013). Pengaruh nilai-nilai Confucianisme dalam komunikasi kepimpinan di Malaysia.. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 00(), 00 - 00.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2014). General Election and the Enigma of Free Press in Malaysia. International Conference on Communication and Media 2014. 155(), 547 - 552.&#13;
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Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Cultural Sensitivity in Sexually Transmitted Infections (STIs) Preventive Campaign in Nigeria. International Conference on Communication and Media 2014. 155(), 331 - 336.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Conceptualization of Investigative Journalism: The Perspectives of Malaysian Media Practitioners. International Conference on Communication and Media 2014. 155(), 165 - 170.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2015). Komunikasi kepimpinan dan pembentukan visi: Analisis kandungan ucapan Tun Dr. Mahathir Mohamad.. PROCEEDING INTERNATIONAL CONFERENCE ON MEDIA AND SOCIETY . 2(), 00 - 00.&#13;
&#13;
Ahmad, M.K. (2012). Health Communication Research in Malaysia: An Exploratory Analysis. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 12.&#13;
&#13;
Ahmad, M.K., &amp; Bakar, H. A. (2012). Culturally Competent Communication in Malaysia Medical Tourism. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 18.&#13;
&#13;
Ahmad, M.K. (2012). AWARENESS AND CONSTRAINTS OF INTERCULTURAL COMMUNICATION: A SCENARIO OF AFS INTERCULTURAL PROGRAMS. Proceeding of Malaysia International Conference on Academic Strategies in English Language Teaching . (), 1 - 11.&#13;
&#13;
Ahmad, M.K. (2012). Cultural Sensitivity in Health Communication:Tapping the vision of Islamic Communication. Proceeding of The 9th Biennial Convention of the Pacific and Asian Communication Association (PACA 2012), Seoul, Korea, 3-5 July 2012. (), 1 - 18.&#13;
&#13;
Ahmad, M.K., Shiratuddin, N., &amp; Hassan, S. (2015). Youth and Media Participation: Key Issues of Concern. The IIER International Conference. 51(), 22 - 25.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). ISSUES AND CONSEQUENCES OF NEWSPAPER FRAMING ON ETHNIC CONFLICT: A QUALITATIVE STUDY OF ETHNIC GROUP LEADERS’ CONFLICT FRAMES. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 2(), 0 - 0.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). PENGGUNAAN SALURAN TEKNOLOGI KOMUNIKASI DI DALAM PENGEMBANGAN PERTANIAN LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA). PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 3(), 1 - 14.&#13;
&#13;
Ahmad, M.K. (2015). Facebook Privacy Setting: Knowledge, Awareness and Feeling Secure. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 1309 - 1319.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2016). Komunikasi dan kepimpinan: Analisis Confucianisme dalam masyarakat Malaysia. . Seminar On Multimedia Technology and Communication, SMTCom'16. 1(), 00 - 00.&#13;
&#13;
Dalib, S., Harun, Minah, Yusof, N., &amp; Ahmad, M.K. (2017). Probing Intercultural Competence in Malaysia: A Relational Framework . SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Abu Bakar, J.A., Ahmad, M.K., &amp; Zulkifli, A.N. (2016). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games. 2016 International Conference on User Science and Engineering . 1(), 00 - 00.&#13;
&#13;
Ahmad, M.K., Mohd Hadza, M.B., Mohd. Jalil, N.H., &amp; Ismail, S. (2017). Culturally Responsive: Exploring the Attributes of Islamic Health Communication. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Tun Dr. Mahathir’s Leadership Communication: The Confucian Perspective. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). Investigative Journalism in Malaysia: The Battle Between Outside and Inside Newsroom Challenges. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Leadership Communication: Vision Attributes in Selected Speeches of Dr. Mahathir Mohamad. Proceedings MENTION2017. International Media and Communication 2017. (), - .&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2018). The Influence of Less Press Freedom on the Newspaper Framing of the Issues of Corruption in Sudan. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 25 - 29.&#13;
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            <text>Books&#13;
&#13;
Othman, Z., Ahmad, M.K., &amp; Mustaffa, J. (2005). Politik Kepartian Analisis Budaya Politik Melayu, Universiti Utara Malaysia:Penerbit UUM&#13;
&#13;
Mustaffa, C.S., Ahmad, M.K., Abu Talib, Z., Samsudin, S., &amp; Aripin, N. (2006). Teori Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia&#13;
&#13;
NO_INITIAL, Ahmad, M.K., &amp; Yusof, N. (2010). Modul Pengurusan Komunikasi Strategik, Sintok, Kedah:Pusat Pendidikan Profesional dan Lanjutan (PACE)&#13;
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            <text>Chapters in Book&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). Media dan Partisipasi Belia Komuniti Terpinggir, Generasi Muda Komuniti Terpinggir: Ke Arah Penjanaan Semula Pembangunan Generasi Muda (pp. 47 - 72), Kota Bharu, Kelantan:Penerbit UMK&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). INTERPRETATION OF PRESS FREEDOM AS A VALUE GUIDING THE PRACTICE OF INVESTIGATIVE JOURNALISM IN MALAYSIA: THE PRACTITIONERS' PERSPECTIVES, DEMOCRATISATION OF MEDIA: ISSUES AND REALITIES (pp. 245 - 261), UNIVERSITI MALAYSIA SARAWAK, 94300 KOTA SAMARAHAN, SARAWAK.:UNIMAS PUBLISHER&#13;
&#13;
Ahmad, M.K. (2010). Sacred communication: Exploring the attributes of health promotion programs in the faith-based media, Portrayal of Islam in the Media (pp. 235 - 256), Bandar Baru Nilai:Faculty of Leadership and Management, Universiti Sains Islam Malaysia&#13;
&#13;
Ahmad, M.K. (2010). Cultural Sensitivity in Health Promotion Programs: Islamic Persuasive Communication, Advances in Communication and Mass Media Research (pp. 167 - 180), Athens:Athens Institute for Education and Research&#13;
&#13;
Ahmad, M.K. (2018). Prinsip-Prinsip Komunikasi Kemanusiaan, Komunikasi Dalam Konteks Budaya Malaysia (pp. 50 - 68), Kuala Lumpur:Dewan Bahasa Pustaka&#13;
&#13;
Ahmad, M.K. (2002). Persepsi Keluarga Penagih Terhadap Institusi Pemulihan Dadah, Kerja Sosial: Artikel-Artikel Pilihan (pp. 246 - 259), Kuala Lumpur:Utusan Publications &amp; Distributors Sdn. Bhd.&#13;
&#13;
Ahmad, M.K. (2004). Imperialisme atau Globalisasi: Suatu Paradoks Media Antarabangsa, Globalisasi dalam Perspektif: Isu dan Cabaran (pp. 83 - 90), Petaling Jaya:IBS Buku Sdn. Bhd.&#13;
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              <text>CV - Dr. Mohd. Khairie Bin Ahmad</text>
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