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&#13;
Mat Saad, M. Z. (2016). PEMILIHAN DAN AUTORITI SUMBER BERITA BINGKAI (THE SELECTION AND AUTHORITY OF SOURCES IN ELECTION NEWS FRAME IN MALAYSIA). Jurnal Komunikasi Malaysian Journal of Communication . 32(1), 561 - 579.&#13;
&#13;
Mat Saad, M. Z. (2016). KANDUNGAN MESEJ TWITTER OLEH KETUA PARTI POLITIK SEMASA PILIHAN RAYA NEGERI SARAWAK 2016. e-Bangi Journal of Social Sciences and Humanities. 11(2), 406 - 426.&#13;
&#13;
Mat Saad, M. Z. (2016). TRANSFORMASI CORAK PENULISAN BERITA DALAM AKHBAR ARUS PERDANA MALAYSIA. e-Bangi Journal of Social Sciences and Humanities. 11(1), 300 - 316.&#13;
&#13;
Mat Saad, M. Z. (2017). Trend PembingkaianTema Politik, Ekonomi dan Sosial dalam Berita Pilihan Raya Kecil di Malaysia sejak tahun 1987. perspektif: Jurnal Sains Sosial dan Kemanusiaan. 9(1), 49 - 58.&#13;
&#13;
Mat Saad, M. Z. (2017). JOURNALISM AND NEWS INDUSTRY IN MALAYSIA: NEW MEDIA, NEW CHALLENGES. e-Bangi Journal of Social Sciences and Humanities. 2(), 73 - 80.</text>
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&#13;
Mat Saad, M. Z. (2016). Descriptive Writing Patterns Still Relevant in Political News Reporting in Malaysia. Descriptive Writing Patterns Still Relevant in Political News Reporting in Malaysia. (), - .</text>
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&#13;
Mat Saad, M. Z. (2018). Kergunaan dan Kepuasan Facebook dalam Kalangan Remaja Lembah Klang, Media dan Khalayak: Interaktiviti dan Impak (pp. 25 - 38), :Penerbit UNIMAP</text>
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              <text>ARTICLE IN ACADEMIC JOURNAL&#13;
1 &#13;
Md. Isa, M.A. (2013). Insight into the Relationship between Entrepreneurship Orientations and Performance: The Case of SME Exporters in Malaysia. Insight into the Relationship between Entrepreneurship Orientations and Performance The Case of SME Exporters in Malaysia. 38(), 63 - 73.&#13;
2 &#13;
Md. Isa, M.A. (2014). Managerial Competence, Relationship Quality and Competitive Advantage among SME Exporters. Procedia - Social and Behavioral Sciences. 115(), 138 - 146.&#13;
3 &#13;
Md. Isa, M.A. (2015). STRATEGIC MARKETING &amp; COMPETITIVE ANALYSIS OF MALAYSIAN MEDICAL TOURISM INDUSTRY. International Journal of Business, Economics and Law. 6(2), 39 - 47.&#13;
4 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2015). The Mediating Effect of MSMEs Export Performance between Technological Advancement Capabilities and Business Performance . International Journal of Social, Behavioral, Educational, Economic and Management Engineering. 9(10), 3131 - 3137.&#13;
5 &#13;
Md. Isa, M.A., &amp; Saud, M.B. (2015). Examining Reasons for Post-purchase Satisfaction in Buying Local Brands: When Local Meets Local. Asia Pacific Management Review. ***(), 1 - 14.&#13;
6 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2016). FACILITIES AND BUREAUCRATIC PROCESS OF MALAYSIAN LOCAL AUTHORITIES INFLUENCED ON MICRO ENTERPRISES BUSINESS PERFORMANCE. International Journal of Business, Economics and Law. 10(2), 14 - 20.&#13;
7 &#13;
Md. Isa, M.A. (2016). Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia. Geografia - Malaysian Journal of Society and Space. 12(1), 19 - 28.&#13;
8 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2016). The Conceptual Assessment of Malaysian Entrepreneurship Environment and EO Economic Contribution. Journal of Resources Development and Management. 20(), 15 - 20.&#13;
9 &#13;
Subhan, M., &amp; Md. Isa, M.A. (2017). Financial Services, Non-Financial Services, and Entrepreneurial Business Performance: A Study on MARA SPiM Loan Scheme. International Journal of Economics and Management. 11(2), 553 - 572.&#13;
10 &#13;
Md. Isa, M.A. (2018). FACTOR ANALYSIS AND RELIABILITY ANALYSIS FOR WORKING CAPITAL INSTRUMENT (ANALISIS FAKTOR DAN ANALISIS KEBOLEHPERCAYAAN INSTRUMEN MODAL KERJA). Journal of Humanities, Langguage, Culture ans Business. 2(9), 83 - 87.</text>
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              <text>PAPERS IN CONFERENCE PROCEEDING&#13;
1 &#13;
Md. Isa, M.A., &amp; Saud, M.B. (2013). Corporate Brand and Consumer Trust: Context Dependent. Effect of Cultural Intelligence, Emotional Intelligence, Social Intelligence and Islamic Work Ethic on Individual Work Performance. 1(), 457 - 464.&#13;
2 &#13;
Saud, M.B., Mohd Shariff, M.N., &amp; Md. Isa, M.A. (2013). MALAYSIAN SMES PERFORMANCE AND THE GOVERNMENT BUSINESS SUPPORT SERVICE. Effect of Cultural Intelligence, Emotional Intelligence, Social Intelligence and Islamic Work Ethic on Individual Work Performance. 1(), 390 - 397.&#13;
3 &#13;
Md. Isa, M.A. (2013). Trust and Commitment in SMEs Exporters: How Much Do We Know?. The 10th Asian Academy of Management International Conference 2013. 1(), 1 - 9.&#13;
4 &#13;
Md. Isa, M.A. (2014). The Effect of Learning and Innovativeness on the Export Performance of the Small Entrepreneurial Firms. The International Borneo Business Conference (IBBC) 2014. 1(), 00 - 00.&#13;
5 &#13;
Md. Isa, M.A. (2014). The Role of Learning and Innovativeness in the Small Entrepreneurial Firms Export Performance. International Conference on Innovations in Business and Management- ICIBM 2014. 0(), 00 - 00.&#13;
6 &#13;
Md. Isa, M.A., &amp; Saud, M.B. (2014). ACHIEVING SERVICE QUALITY SATISFACTION: AN EASTERN PERSPECTIVE. Asean's Road to Community Formation in 2015 and The Challenges Ahead. 00(00), 00 - 00.&#13;
7 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2014). Penyeludupan dadah oleh warga asing, modus operandi, jenis dadah dan impak keatas keselamatan negara. 2nd IMT-GT Regional Convention on Drug, substance &amp; Alcohol Abuse among Tertiary Institutions 2014. 0(), 00 - 00.&#13;
8 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2014). Internationalization of SMEs. Proceedings of the 5th International Conference on International Studies (ICIS 2014) "GLOBALIZATION AND NATION-STATES: DYNAMICS AND IMPLICATIONS OF THE INTERACTIONS BETWEEN GOVERNMENT, BUSINESS AND CIVIL SOCIETY" Kuala Lumpur 1-2 December 2014 . 0(), 26 - 39.&#13;
9 &#13;
Subhan, M., &amp; Md. Isa, M.A. (2016). THE RELATIONSHIP BETWEEN FINANCIAL SUPPORT, NON-FINANCIAL ATTRIBUTES, AND ENTREPRENEURIAL BUSINESS PERFORMANCE: A CASE STUDY ON MARA SPIM LOAN SCHEME. The 10th International Conference on Businessand Management Research (ICBMR) 2016. 1(1), 11 - 00.&#13;
10 &#13;
Md. Isa, M.A., Subhan, M., &amp; Saud, M.B. (2016). DOES WESTERN CULTURE IMPACT CUSTOMER LOYALTY FOR WESTERN MULTINATIONAL COMPANY IN MALAYSIA? A CASE OF STARBUCKS. The 10th International Conference on Businessand Management Research (ICBMR) 2016. 1(), 33 - 00.&#13;
11 &#13;
Saud, M.B., Subhan, M., Md. Isa, M.A., &amp; Saad, M.S. (2017). WHY MALAYSIAN FIRM’S RESOURCES ARE NOT MUCH RESOURCEFUL FOR EXPORTING. Asia International multidisciplinary conference (AIMC 2017). 1(), 90 - 90.&#13;
12 &#13;
Saud, M.B., Md. Isa, M.A., &amp; Subhan, M. (2017). EXAMINING THE DETERMINANTS OF DEMAND CONDITION AND EXPORT PERFORMANCE: AN INVESTIGATION OF MALAYSIAN SMALL AND MEDIUM MANUFACTURING EXPORTERS. Asia International multidisciplinary conference (AIMC 2017). 1(), 101 - 101.&#13;
13 &#13;
Saud, M.B., Md. Isa, M.A., &amp; Subhan, M. (2017). MODERATING EFFECT OF LOCAL AUTHORITY'S POLICY, BUREAUCRACY, PLANNING, FACILITIES BETWEEN ENTREPRENEURIAL SPIRIT AND MICRO ENTERPRISES PERFORMANCE. Asia International multidisciplinary conference (AIMC 2017). 1(), 116 - 116.&#13;
14 &#13;
Md. Isa, M.A. (2012). THE MEDIATING EFFECT OF MANAGEMENT INFORMATION SYSTEM (M IS)ON WAREHOUSE LAYOUT AND EFFICIENCY IN SMALL AND MEDIUM ENTERPRISES. 6th Knowledge Management International Conference: Managing Knowledge for Global and Collaborative Innovations. 1(), 583 - 589.</text>
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1 &#13;
&#13;
Md. Isa, M.A. (2014). Port, Maritime and Hinterland Development in Southeast Asia, PORT, MARITIME AND HINTERLAND DEVELOPMENTin Southeast Asia (pp. 00 - 00), UUM:UUM Press&#13;
&#13;
&#13;
&#13;
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              <text>PAST &amp; CURRENT RESEARCHS&#13;
1 &#13;
ENTREPRENEURIAL ATTRIBUTES OF MALAYSIAN SMEs AND ITS EFFECTS ON PERFORMACE (2015), Member, UNIVERSITI&#13;
2 &#13;
INTERNATIONALIZATION OF MALAYSIAN MANUFACTURING FIRMS: THE ROLE OF FIRMS' RIVALRY, NETWORKING AND TECHNOLOGY (2015), Member, UNIVERSITI&#13;
3 &#13;
The Role of Trust in Mail Services Satisfaction: The Case of Pos Malaysia Berhad (2012), Leader, UNIVERSITI&#13;
4 &#13;
STUDENT'S PREFERENCE TO VENTURING IN AGRIBUSINESS SECTOR : A STUDY AMONG THREE FACULTIES (FACULTY OF BUSINESS MANAGEMENT, INTERNATIONAL STUDIES AND TECHNOLOGY MANAGEMENT) (2004), Leader, KPT&#13;
&#13;
&#13;
&#13;
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&#13;
Mustaffa, C.S., Bakar, H. A., Ahmad, M.K., NO_INITIAL, &amp; Mohd Hadza, M.B. (2014). Development and Validation of Malaysian Communication Style Instrument. Asian Social Science . 10(8), 73 - 89.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). HIV/AIDS and Cultural Practices in Nigeria: An Implication for HIV/AIDS Preventive Communication Campaign. New Media and Mass Communication. 27(), 19 - 30.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Knowledge and Treatment Seeking Behaviour of University of Ilorin Students in Kwara State, Nigeria. New Media and Mass Communication. 27(), 41 - 47.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2014). The relevance of Confucian values to leadership communication . Jurnal Komunikasi, Malaysian Journal of Communication. 30(Special Issue), 129 - 144.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Examining a Moderating Role of Migration on News Usage in an Intra-National Ethnic Setting. New Media and Mass Communication. 34(15), 1 - 5.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Comparative Study of Media Usage In News Consumption: A qualitative Approach. African Journal of Computing and ICT . 8(1), 143 - 154.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Solution Approach to Newspaper Framing and Ethnic Groups' Conflict Behaviours. New Media and Mass Communication. 40(), 33 - 41.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). News Framing and Ethnic Conflicts Vulnerability in Multiethnic Societies. Mediterranean Journal of Social Sciences . 6(6), 496 - 505.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). Impact of news frames on ethnic groups’ conflict behaviour . Asia Pacific Journal of Education, Arts and Sciences. 2(4), 01 - 11.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Examining Data Quality in Communication Model: A Partial Least Squares (PLS) Approach to Estimating the Reliability and Validity of the Constructs in the Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement. Research on Humanities and Social Sciences. 5(16), 72 - 79.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Modeling Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement among Youths in New Digital Media Environment. New Media and Mass Communication. 40(), 23 - 32.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Newspaper Framing pf Conflicts: Perceptions of Ethnic Group Leaders on Conflict Behaviours in a Multiethnic Society. Malaysian journal of Media Studies. 17(1), 29 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Religion and STIs Campaigns: The Perceptions of the Nigerian Youths. Pertanika J. Soc. Sci. &amp; Hum. 23(S), 1 - 16.&#13;
&#13;
Aziz, A., &amp; Ahmad, M.K. (2016). Exploring Work-Family Balance In Creative Industry. International Journal of Interactive Digital Media. 4(1), 51 - 55.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2016). Creativity in Disaster Communication: #prayforpantaitimur. International Journal of Interactive Digital Media. 4(2), 40 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Knowledge, Attitude and Sources of Information among HIV Positive Patients at a Federal Medical Centre in Nigeria. Journal of Communication and Media Research. 7(2), 49 - 60.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Young People’s Perception of HIV/AIDS Campaign in South-West Nigeria. Jurnal Pengajian Media Malaysia . 17(2), 26 - 41.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). The use of communication technology channel in agricultural development by Muda Agricultural Development Authority(MADA). Journal of Human Development and Communication. 4(), 37 - 44.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). The Concept of Negotiation from the Islam Perspective (In the Islamic Organization). The Social Sciences . 11(20), 5090 - 5100.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Principles of Shariah Compliant Negotiation (SCN)from the Islamic Organization Perspective. International Business Management . 10(18), 4172 - 4184.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2016). A Theoretical and Empirical Discussion on Environmental Awareness Issue in Malaysia: Establishing a Viable Research Framework. International Journal of Sciences: Basic and Applied Research. 30(4), 318 - 334.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Use of Communication Technology Channel in Agricultural Development by Malaysia Muda Agricultural Development Authority (MADA). Asia Pacific Journal of Education, Arts and Sciences. 3(2), 27 - 36.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). THE ROLES OF EXTENSION AGENTS IN INFLUENCING FARMERS TO USE COMMUNICATION TECHNOLOGY IN MUDA AGRICULTURAL DEVELOPMENT AUTHORITY (MADA). Journal of Global Business and Social Entrepreneurship (GBSE) . 2(5), 78 - 82.&#13;
&#13;
Shiratuddin, N., Hassan, S., &amp; Ahmad, M.K. (2016). Youth and Media Participation: Key Issues of Concern. International Journal of Management and Applied Science. 2(2), 29 - 32.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., &amp; Ahmad, M.K. (2016). Generation Y's Political Participation and Social Media in Malaysia. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2016). Youth Participation in National Agenda through New Media. The Online Journal of Communication and Media. 2(3), 49 - 56.&#13;
&#13;
Hassan, S., Shiratuddin, N., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Abu Bakar, J.A., Zulkifli, A.N., &amp; Ahmad, M.K. (2017). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games . International Journal on Advanced Science, Engineering and Information Technology . 7(3), 993 - 999.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). Issues And Consequences Of Newspaper Framing On Ethnic Conflict: A Qualitative Study Of Ethnic Group Leaders’ Conflict Frames. Jurnal Komunikasi (Malaysian Journal of Communication). 32(2), 1 - 22.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Values-based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Malaysian Journal of Communication. 33(3), 140 - 156.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2017). The Roles of Newspapers Ownership Pattern and Access to Governmental Information in Framing of Issues of Corruption in Sudan. International Journal of Sciences: Basic and Applied Research. 31(2), 160 - 171.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2017). CULTURE IN MATERNAL HEALTH PROMOTION: INSIGHT FROM PERINATAL WOMEN IN NORTH CENTRAL NIGERIA. E-Academia Journal. 6(1), 253 - 270.&#13;
&#13;
Mustaffa, C.S., &amp; Ahmad, M.K. (2016). NIAT DAN KEINGINAN DENGAN PENYERTAAN DALAM LATIHAN KEUSAHAWANAN: PERKAITAN ANTARA FAKTOR. JURNAL KEMANUSIAAN. 25(3), 30 - 39.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika J. Soc. Sci. &amp; Hum. 25(S)(), 1 - 20.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Value-Based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3), 140 - 156.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). GENERATION Y’S POLITICAL PARTICIPATION AND SOCIAL MEDIA IN MALAYSIA. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Hassan, S., Mohd Sani, M.A., Shiratuddin, N., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Current Media Participation Norms among Youth in Malaysia. Transylvanian Review. XXV(15), 3837 - 3847.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika Journal of Social Sciences &amp; Humanities. 25(S), 1 - 20.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2018). How Restrictive Laws Affect the Framing of the Issues of Corruption . International Journal of Sciences: Basic and Applied Research. 37(2), 143 - 161.&#13;
&#13;
Ahmad, M.K. (2018). Exploring Tun Mahathir’s Leadership Communication: Indian Cultural Perspective. ADVANCED SCIENCE LETTERS. 24(5), 3405 - 3408.&#13;
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&#13;
Ahmad, M.K. (2013). THE CRITICAL SUCCESS FACTORS FOR E-GOVERNMENT IMPLEMENTATION IN JORDAN. A new feature set partitioning method for nearest mean classifier ensembles. 4(1), 391 - 398.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2013). Malaysia Newspapers Portrayal of 13th General Election: The Case of Political Transformation Plan Era. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 3(), 1 - 10.&#13;
&#13;
Mustaffa, J., Othman, Z., &amp; Ahmad, M.K. (2000). Persepsi keluarga penagih terhadap institusi pemulihan dadah. Seminar Kebangsaan Kerja Sosial 1999. -(), 1 - 9.&#13;
&#13;
Abu Bakar, J.A., Sobihatun Nur, A.S., Zulkifli, A.N., &amp; Ahmad, M.K. (2014). The Effects of 3D Realism and Meaning Making: A Conceptual Model. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 939 - 944.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2014). A Measure of Media and Youth Participation in Social and Political Activities: An Instrument Development. 5th International Conference on Economics &amp; Social Sciences . 5(), 01 - 19.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2013). Pengaruh nilai-nilai Confucianisme dalam komunikasi kepimpinan di Malaysia.. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 00(), 00 - 00.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2014). General Election and the Enigma of Free Press in Malaysia. International Conference on Communication and Media 2014. 155(), 547 - 552.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Cultural Sensitivity in Sexually Transmitted Infections (STIs) Preventive Campaign in Nigeria. International Conference on Communication and Media 2014. 155(), 331 - 336.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Conceptualization of Investigative Journalism: The Perspectives of Malaysian Media Practitioners. International Conference on Communication and Media 2014. 155(), 165 - 170.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2015). Komunikasi kepimpinan dan pembentukan visi: Analisis kandungan ucapan Tun Dr. Mahathir Mohamad.. PROCEEDING INTERNATIONAL CONFERENCE ON MEDIA AND SOCIETY . 2(), 00 - 00.&#13;
&#13;
Ahmad, M.K. (2012). Health Communication Research in Malaysia: An Exploratory Analysis. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 12.&#13;
&#13;
Ahmad, M.K., &amp; Bakar, H. A. (2012). Culturally Competent Communication in Malaysia Medical Tourism. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 18.&#13;
&#13;
Ahmad, M.K. (2012). AWARENESS AND CONSTRAINTS OF INTERCULTURAL COMMUNICATION: A SCENARIO OF AFS INTERCULTURAL PROGRAMS. Proceeding of Malaysia International Conference on Academic Strategies in English Language Teaching . (), 1 - 11.&#13;
&#13;
Ahmad, M.K. (2012). Cultural Sensitivity in Health Communication:Tapping the vision of Islamic Communication. Proceeding of The 9th Biennial Convention of the Pacific and Asian Communication Association (PACA 2012), Seoul, Korea, 3-5 July 2012. (), 1 - 18.&#13;
&#13;
Ahmad, M.K., Shiratuddin, N., &amp; Hassan, S. (2015). Youth and Media Participation: Key Issues of Concern. The IIER International Conference. 51(), 22 - 25.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). ISSUES AND CONSEQUENCES OF NEWSPAPER FRAMING ON ETHNIC CONFLICT: A QUALITATIVE STUDY OF ETHNIC GROUP LEADERS’ CONFLICT FRAMES. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 2(), 0 - 0.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). PENGGUNAAN SALURAN TEKNOLOGI KOMUNIKASI DI DALAM PENGEMBANGAN PERTANIAN LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA). PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 3(), 1 - 14.&#13;
&#13;
Ahmad, M.K. (2015). Facebook Privacy Setting: Knowledge, Awareness and Feeling Secure. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 1309 - 1319.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2016). Komunikasi dan kepimpinan: Analisis Confucianisme dalam masyarakat Malaysia. . Seminar On Multimedia Technology and Communication, SMTCom'16. 1(), 00 - 00.&#13;
&#13;
Dalib, S., Harun, Minah, Yusof, N., &amp; Ahmad, M.K. (2017). Probing Intercultural Competence in Malaysia: A Relational Framework . SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Abu Bakar, J.A., Ahmad, M.K., &amp; Zulkifli, A.N. (2016). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games. 2016 International Conference on User Science and Engineering . 1(), 00 - 00.&#13;
&#13;
Ahmad, M.K., Mohd Hadza, M.B., Mohd. Jalil, N.H., &amp; Ismail, S. (2017). Culturally Responsive: Exploring the Attributes of Islamic Health Communication. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Tun Dr. Mahathir’s Leadership Communication: The Confucian Perspective. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). Investigative Journalism in Malaysia: The Battle Between Outside and Inside Newsroom Challenges. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Leadership Communication: Vision Attributes in Selected Speeches of Dr. Mahathir Mohamad. Proceedings MENTION2017. International Media and Communication 2017. (), - .&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2018). The Influence of Less Press Freedom on the Newspaper Framing of the Issues of Corruption in Sudan. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 25 - 29.&#13;
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              <text>Books&#13;
&#13;
Othman, Z., Ahmad, M.K., &amp; Mustaffa, J. (2005). Politik Kepartian Analisis Budaya Politik Melayu, Universiti Utara Malaysia:Penerbit UUM&#13;
&#13;
Mustaffa, C.S., Ahmad, M.K., Abu Talib, Z., Samsudin, S., &amp; Aripin, N. (2006). Teori Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia&#13;
&#13;
NO_INITIAL, Ahmad, M.K., &amp; Yusof, N. (2010). Modul Pengurusan Komunikasi Strategik, Sintok, Kedah:Pusat Pendidikan Profesional dan Lanjutan (PACE)&#13;
</text>
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&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). Media dan Partisipasi Belia Komuniti Terpinggir, Generasi Muda Komuniti Terpinggir: Ke Arah Penjanaan Semula Pembangunan Generasi Muda (pp. 47 - 72), Kota Bharu, Kelantan:Penerbit UMK&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). INTERPRETATION OF PRESS FREEDOM AS A VALUE GUIDING THE PRACTICE OF INVESTIGATIVE JOURNALISM IN MALAYSIA: THE PRACTITIONERS' PERSPECTIVES, DEMOCRATISATION OF MEDIA: ISSUES AND REALITIES (pp. 245 - 261), UNIVERSITI MALAYSIA SARAWAK, 94300 KOTA SAMARAHAN, SARAWAK.:UNIMAS PUBLISHER&#13;
&#13;
Ahmad, M.K. (2010). Sacred communication: Exploring the attributes of health promotion programs in the faith-based media, Portrayal of Islam in the Media (pp. 235 - 256), Bandar Baru Nilai:Faculty of Leadership and Management, Universiti Sains Islam Malaysia&#13;
&#13;
Ahmad, M.K. (2010). Cultural Sensitivity in Health Promotion Programs: Islamic Persuasive Communication, Advances in Communication and Mass Media Research (pp. 167 - 180), Athens:Athens Institute for Education and Research&#13;
&#13;
Ahmad, M.K. (2018). Prinsip-Prinsip Komunikasi Kemanusiaan, Komunikasi Dalam Konteks Budaya Malaysia (pp. 50 - 68), Kuala Lumpur:Dewan Bahasa Pustaka&#13;
&#13;
Ahmad, M.K. (2002). Persepsi Keluarga Penagih Terhadap Institusi Pemulihan Dadah, Kerja Sosial: Artikel-Artikel Pilihan (pp. 246 - 259), Kuala Lumpur:Utusan Publications &amp; Distributors Sdn. Bhd.&#13;
&#13;
Ahmad, M.K. (2004). Imperialisme atau Globalisasi: Suatu Paradoks Media Antarabangsa, Globalisasi dalam Perspektif: Isu dan Cabaran (pp. 83 - 90), Petaling Jaya:IBS Buku Sdn. Bhd.&#13;
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&#13;
1 &#13;
Don, Y., Raman, A., Fauzi Hussin, &amp; Muhamad Dzahir Kasa, Ph.D (2014). EMOTIONAL COMPETENCY AND EFFICACY OF TEACHERS:PRESCHOOL EDUCATION EXCELLENCE INDICATOR IN MALAYSIA . Journal of Teaching and Education. 03(03), 26 - 33.&#13;
2 &#13;
Don, Y., Daud, Y., Muhamad Dzahir Kasa, Ph.D, NO_INITIAL, Mustaffa, J., &amp; NO_INITIAL (2009). Gang rempit dan penyalahgunaan dadah: Pengaruhnya dari aspek psikososial dan institusi pendidikan. . Jurnal Anti Dadah Malaysia. 5(), 1 - 22.&#13;
3 &#13;
Muhamad Dzahir Kasa, Ph.D (2015). Teachers' attitude toward computer used in classroom practice. Sch.J.Arts Humanits.Soc.Sci. 3(3A), 646 - 659.&#13;
4 &#13;
Fauzi Hussin, &amp; Muhamad Dzahir Kasa, Ph.D (2016). Challenges of Principal Leadership Styles and School Management: A Solution Oriented Approach. Asia Pacific Journal of Education, Arts and Sciences. 3(4), 61 - 68.&#13;
5 &#13;
Haji Othman, M.K., Mohd Yusoff, Mohd Zailani, Abdul Rahim , F., Puteh, A., &amp; Muhamad Dzahir Kasa, Ph.D (2016). Perspektif Ibu Bapa Terhadap Permasalahan dan Cabaran dalam Pembentukan Nilai Murni Pelajar. Jurnal Sains Humanika. 8(42), 9 - 16.&#13;
6 &#13;
Haji Othman, M.K., Khalid, R., Puteh, A., Abdul Rahim , F., Mohd Yusoff, Mohd Zailani, &amp; Muhamad Dzahir Kasa, Ph.D (2016). Teachers’ Techniques in Developing of Akhlaq and Values in the Students . International Review of Management and Marketing. 6(8S), 58 - 62.&#13;
7 &#13;
Fauzi Hussin, &amp; Muhamad Dzahir Kasa, Ph.D (2016). Partial Least Square Analysis of School Leadership on Quality Assurance in Higher Education. Research Journal of Education. 2(11), 202 - 208.</text>
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&#13;
1 &#13;
Haji Othman, M.K., Khalid, R., Puteh, A., Abdul Rahim , F., Mohd Yusoff, Mohd Zailani, &amp; Muhamad Dzahir Kasa, Ph.D (2016). Development of Akhlaq and Values in Students: What is the Suitable Application Technique?. The European Proceedings of Social and Behavioural Sciences. XIV(), 849 - 855.&#13;
2 &#13;
Haji Othman, M.K., Mohd Yusoff, Mohd Zailani, Abdul Rahim , F., Puteh, A., &amp; Muhamad Dzahir Kasa, Ph.D (2016). PERMASALAHAN DALAM MEMBENTUK NILAI PELAJAR DI SEKOLAH MENENGAH BERDASARKAN PERSPEKTIF GURU. Prosiding Seminar Serantau Peradaban dan Pemikiran Islam (ReCIT 2016). 1(), 113 - 117.&#13;
3 &#13;
Haji Othman, M.K., Mohd Yusoff, Mohd Zailani, Abdul Rahim , F., Puteh, A., &amp; Muhamad Dzahir Kasa, Ph.D (2016). PERMASALAHAN DALAM PEMBENTUKAN NILAI DIRI PELAJAR BERDASARKAN PERSPEKTIF IBU BAPA. PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, ISLAMIC STUDIES AND SOCIAL SCIENCES RESEARCH 2016.. 1(), 00 - 00.&#13;
4 &#13;
NO_INITIAL, &amp; Muhamad Dzahir Kasa, Ph.D (2018). KEMAHIRAN PEMIKIRAN STRATEGIK GURU SEKOLAH: SUATU TINJAUAN. Seminar Islam &amp; Kelestarian Ummah Peringkat Kebangsaan (SIDKUN). (), 128 - 135.</text>
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&#13;
1 &#13;
Don, Y., NO_INITIAL, Daud, Y., Muhamad Dzahir Kasa, Ph.D, Mustaffa, J., &amp; NO_INITIAL (2010). Geng rempit dan penyalahgunaan dadah di Malaysia, :UUM</text>
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              <text>PAST &amp; CURRENT RESEARCHS&#13;
&#13;
1 &#13;
KAJIAN KOMPETENSI MORAL SEBAGAI MEKANISM UNTUK PEMIKIRAN WASATIYYAH DALAM MENGHADAPI LEDAKAN MAKLUMAT (2018), Leader, LAIN-LAIN&#13;
2 &#13;
TEACHER PROFESSIONAL DEVELOPMENT AND DISTRIBUTED LEADERSHIP PRACTICES IN SCHOOLS: A COMPARATIVE CROSS-BORDER MODELS FOR BEST LEADERSHIP PRACTICE &amp; TEACHER AUTONOMY (2017), Member, ANTARABANGSA&#13;
3 &#13;
FORWARDING CREATIVE ARTS THERAPY SKILLS FROM ISLAMIC PERSPECTIVE TO ENHANCES QUALITY OF LIFE AND WELL-BEING (2017), Member, KPT&#13;
4 &#13;
INDEKS PENCAPAIAN KOMUNITI MIGRASI MALAYSIA : PROFAIL DAN PENGKATEGORIAN KOMUNITI ACEH MALAYSIA BAGI KEPERLUAN SEKTOR SOSIAL DAN EKONOMI (2015), Member, KPT&#13;
5 &#13;
INDIKATOR PENGHAYATAN NILAI MURNI PELAJAR: KE ARAH MEREALISASIKAN PELAN PEMBANGUNAN PENDIDIKAN MALAYSIA 2013-2025 (2013), Member, KPT&#13;
6 &#13;
Kompetensi Etika Guru: Pemantapan Standard Kualiti Guru Malaysia (2012), Leader, KPT&#13;
7 &#13;
PERLAKSANAAN INTEGRATED THERATEUTIC COMMUNITY (ITC) DI RUMAH PENGASIH MALAYSIA BAGI MENINGKATKAN KEBERKESANAN RAWATAN DAN PEMULIHAN DADAH DAN SUBSTANS (2012), Member, KPT&#13;
8 &#13;
Profail Pelajar Sukan Olahraga Dan Doping Di Sekolah-Sekolah Utara Malaysia (2012), Leader, UNIVERSITI&#13;
9 &#13;
KAJIAN PENILAIAN OUTCOME DAN IMPAK PROGRAM KOLEJ KOMUNITI MALAYSIA (2010), Member, LAIN-LAIN&#13;
10 &#13;
KAJIAN KEBERKESANAN PELAKSANAAN KOKURIKULUM DI UNIVERSITI UTARA MALAYSIA (2010), Leader, KPT&#13;
11 &#13;
KAJIAN "PERSEPSI MASYARAT TERHADAP FUNGSI DAN PERANAN PEMADAM" (2008), Member, LAIN-LAIN&#13;
12 &#13;
GANG REMPIT DAN PENYALAHGUNAAN DADAH: PENGARUH PERSEKITARAN PSIKOSOSIAL DAN INSTITUSI PENDIDIKAN DI MALAYSIA (2008), Member, LAIN-LAIN&#13;
13 &#13;
ETIKA PERGURUAN: AMALAN DI KALANGAN GURU-GURU SEKOLAH MENENGAH DI KEDAH (2005), Leader, KPT&#13;
14 &#13;
DRUG SUBSTITUTION THERAPY: SUCCESS AND LIMITATIONS OF THE METHADONE AND BUPHRENORPHINE MAINTENANCE PROGRAMS (2005), Member, KPT&#13;
15 &#13;
INDICATOR OF EFFECTIVENESS OF THERAPEUTIC COMMUNITY PROGRAM IN SELECTED ASEAN TO COUNTRIES (2003), Member, KPT&#13;
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                <text>Newspaper Cutting</text>
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            <name>Publisher</name>
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                <text>Berita Harian</text>
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            <name>Date</name>
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                <text>Hafizah Iszahanid</text>
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                <text>Pensyarah Fizik Universiti Malaya (UM)</text>
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                <text>Pensyarah Sains Politik, Universiti Kebangsaan Malaysia (UKM)</text>
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