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              <text>LIST OF PUBLICATION&#13;
&#13;
Mohd Asaad, M.N., &amp; ROSMAN (2019). Ethical climates as a moderator on the relationship between lean manufacturing practices and manufacturing performance using plssem. International research journal of engineering and technology. 6(5), 6740 - 6747.&#13;
&#13;
Mokhtar, S.S.M., &amp; Mohd Asaad, M.N. (2019). Quality management system iso 9001:2008 and employee satisfaction in private higher education institutions. Seminar wancana pendidikan. 2(), 1 - 6.&#13;
&#13;
Mohd Asaad, M.N., Saad, R., Hj. Ahmad, H.M.A., &amp; ROSMAN (2018). Penilaian tahap pelaksanaan amalan 5s dalam kalangan staf pentadbiran menggunakan model rasch, kajian kes di kolej perniagaan universiti utara malaysia (uum). Journal of business and social development. 6(2), 32 - 45.&#13;
&#13;
Mokhtar, S.S.M., &amp; Mohd Asaad, M.N. (2019). Relationship of quality management system iso 9001:2008 and employee performance in private higher education institutions. Journal of advanced research in dynamical &amp; control systems. 11(05), 1090 - 1094.&#13;
&#13;
Saad, R., ROSMAN, &amp; Mohd Asaad, M.N. (2018). Measuring the level of lean healthcare implementation of private hospitals towards organizational performance. 2nd sintok international conference on social science and management (siconsem 2018). (), - .&#13;
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LIST OF RESEARCH&#13;
&#13;
A new advanced manufacturing technology model for food industry among sme towards nation sustainability based on the industrial revolution 4.0 (2019), Leader, Kpt&#13;
&#13;
Penilaian tahap pelaksanaan 5s di kalangan staf pentadbiran uum bagi melonjakkan prestasi perkhidmatan menggunakan model rasch (2016), Leader, Universiti&#13;
&#13;
Effectiveness of design fmea (dfmea) approach of 507 model : a case study of motosikal dan enjin national sdn. bhd. (modenas) (2016), Member, Universiti&#13;
&#13;
Pengurusan kos : integrasi aplikasi lean dan iso 9001 di majlis bandaraya alor setar mbas), kedah darulaman ke arah smart city (2016), Member, Kpt&#13;
&#13;
The impact of lean practices on quality and business performance in malaysian manufacturing industry. (2015), Member, Kpt&#13;
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UUM College of Business&#13;
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              <text>Article in Academic Journal&#13;
&#13;
Ahmad Marzuki, N., Ahmad, N.A., Abdul Hamid, A.S., &amp; Ishak, M.S. (2014). Community social capital in Malaysia: A pilot study. Asian Social Science . 10(12), 202 - 209.&#13;
&#13;
Ishak, M.S. (2014). Pemodelan Penerimagunaan Maklumat Berkaitan Islam Di Internet: Pengaplikasian Model Penerimaan Teknologi (TAM) . Journal of Techno-Social. 5(2), 00 - 00.&#13;
&#13;
Ishak, M.S. (2015). PENILAIAN PROGRAM PRAKTIKUM TERHADAP PENINGKATAN KUALITI GURU PRA PERKHIDMATAN: ANALISIS BERDASARKAN LATENT GROWTH CURVE MODELLING . Journal of Techno-Social. 6(1), 00 - 00.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2015). Measurement Model of Empowerment for Women and Girls Using Social Media . e-Bangi Journal. 1(), 084 - 091.&#13;
&#13;
Ishak, M.S. (2011). Internet’s Islamic Information Credibility Scale (IIICS). 'Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences. 6(1), 3 - 28.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Mohmad Yazam, S.S.N. (2015). Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits. The Journal of Social Media in Society. 4(2), 138 - 165.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2015). EMPOWERING CITIZEN MEDIA THROUGH INVESTIGATIVE JOURNALISM IN MALAYSIA . Jurnal Komunikasi Malaysian Journal of Communication . 31(2), 1 - 27.&#13;
&#13;
Ishak, M.S. (2015). Pengurusan Privasi Facebook Penjawat Awam: Pengaruh Intensiti Penggunaan, Kemahiran Swaawas dan Orientasi Privasi Organisasi . Jurnal Komunikasi Malaysian Journal of Communication. 31(2), 61 - 82.&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2012). Construct of credibility tools as viewed from the perspectives of the Qur'anic and Hadith. International Journal of Business, Economics and Law. 1(), 184 - 187.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2015). Social Media and Youth Online Participation: Perspective on Cognitive Engagement. New Media and Mass Communication. 44(), 8 - 15.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2016). An Exploratory Data Analysis on Social Media and Youth Online Political Participation in Nigeria and Malaysia. International Journal of Multidisciplinary Approach and Studies . 3(1), 47 - 59.&#13;
&#13;
Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., Abdul Rahman, M.N., &amp; Madon, M. (2016). “YOUTUBE” DAN GENERASI MUDA ISLAM: SATU PENDEKATAN KELOMPOK FOKUS DALAM KALANGAN PELAJAR UNIVERSITI. Jurnal Komunikasi Malaysian Journal of Communication. 32(1), 165 - 188.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2016). KEPUTUSAN PEMBELIAN: JALINAN ANTARA MEDIA CETAK, MEDIA ATAS TALIAN DAN MEDIA BERSEMUKA. Jurnal Komunikasi (Malaysian Journal of Communication). 32(1), 313 - 334.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2016). ASSESSING VALIDITY AND RELIABILITY OF SOCIAL MEDIA AS AN EMPOWERMENT TOOL FOR A GROUP AT RISK IN MALAYSIA. Jurnal Komunikasi (Malaysian Journal of Communication). 32(1), 73 - 86.&#13;
&#13;
Ahmad Marzuki, N., Ahmad, N.A., Abdul Hamid, A.S., &amp; Ishak, M.S. (2016). Community Social Capital in Malaysia And Its Relationship With Demographic Factors . The Social Sciences. 11(24), 5937 - 5941.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Belia dan Penggunaan Media Sosial. Malaysian Journal of Youth Studies. 15(2), 167 - 186.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). Pengaruh Program Televisyen Terhadap Perkembangan Sosial Belia. Malaysian Journal of Youth Studies. 15(2), 187 - 203.&#13;
&#13;
Abdul Hamid, A.S., Ahmad Marzuki, N., Ahmad, N.A., &amp; Ishak, M.S. (2016). Social Capital and Community Cohesion: The Constitution of Community Social Capital in Malaysia. International Review of Management and Marketing. 8(S8), 108 - 112.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2016). Modelling the Effect of Access to Information, Political Interest and Policy Satisfaction on Youth Online Political Participation in Malaysia. Jurnal Komunikasi (Malaysian Journal of Communication). 32(2), 1 - 24.&#13;
&#13;
Kasim, A., Ismail, A., Ishak, M.S., &amp; Hamid, N.A. (2016). Editors’ Choice Versus Readers’ Choice: Press Role in Creating Public Awareness and Understanding of The Government Transformation Programmes (GTP). Journal Pengajian Media Malaysia. 16(1), 66 - 87.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen dan Kesetiaan Pelanggan . International Journal of Islamic Business. 2(1), 24 - 37.&#13;
&#13;
Ishak, M.S., &amp; Mohd Rashid, S. (2017). PENGARUH CIRI-CIRI PRODUK KEPADA KESETIAAN PELANGGAN: PENGALAMAN PELANGGAN SEBAGAI FAKTOR PENYEDERHANA (THE INFLUENCE OF PRODUCT FEATURES TOWARDS CUSTOMER LOYALTY: CUSTOMER EXPERIENCE AS A MODERATOR FACTOR). JOURNAL OF BUSINESS AND SOCIAL DEVELOPMENT. 5(2), 36 - 47.&#13;
&#13;
Mohd Rashid, S., &amp; Ishak, M.S. (2017). Assessing Validity And Internal Consistency Of The Social Media Marketing Communication Measurement Scales. e-Bangi Journal of Social Sciences and Humanities. 12(3), 1 - 14.&#13;
&#13;
Ishak, M.S. (2017). Analisis Psikometrik Skala Pengukuran Pengurusan Privasi Komunikasi Facebook. Malaysian Journal of Communication (Jurnal Komunikasi). 33(4), 56 - 75.&#13;
&#13;
Ishak, M.S., &amp; Hamid, N.A. (2017). THE INFLUENCE OF POLITICAL SOCIALIZATION AGENTS ON POLITICAL PARTICIPATION OF PAKISTANI YOUTHS. Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi). 3(2), 130 - 149.&#13;
&#13;
Ishak, M.S., Abdul Hamid, S., Abdul Rahman, M.N., Dahaman, M.A., &amp; HYDZULKIFLI H.H (2017). Penghayatan Agama (Religiosity) dan Praktis Keusahawanan: Analisis Implikasi dalam Pembangunan Usahawan Melayu. JURNAL ANTARABANGSA ALAM DAN TAMADUN MELAYU. 5(3), 49 - 57.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2018). SOCIAL MEDIA RISKS AMONG WOMEN IN MALAYSIA: A STRUCTURAL EQUATION MODELLING APPROACH. International Journal for Studies on Children, Women, Elderly and Disabled People. 4(0), 240 - 250.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Teori dalam Penyelidikan Media: Analisis Tahun 2002 hingga 2012 . e-Bangi Journal. 13(1), 1 - 20.&#13;
&#13;
Ishak, M.S., Kasim, A., Ismail, A., &amp; Hamid, N.A. (2018). Konteks dan Metode dalam Penyelidikan Media: Status Semasa, Perubahan dan Trend. International Journal of Law, Government and Communication (IJLGC). 3(7), 77 - 104.&#13;
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              <text>Papers in Conference Proceeding&#13;
&#13;
Abdul Rahman, M.N., Ishak, M.S., Ahmad, M., &amp; Hj. Rofie, M.K. (2013). Pengaruh simbol halal dan tahap keprihatinan hidangan halal terhadap sikap kepada kopitiam dalam kalangan generasi muda Islam. Prosiding Konferensi Antarabangsa Islam Borneo VI. 1(), 176 - 182.&#13;
&#13;
Hj. Rofie, M.K., Ishak, M.S., Ahmad, M., &amp; Abdul Rahman, M.N. (2013). Perbezaan pandangan untuk mengunjungi kopitiam dalam kalangan generasi muda Islam dari aspek jantina, Lokasi tempat tinggal dan kekerapan berkunjung. Prosiding Konferensi Antarabangsa Islam Borneo VI. 1(), 294 - 298.&#13;
&#13;
Ishak, M.S. (2013). Pengaruh Faktor Organisasi Dan Faktor Teknologi Terhadap Penerimaan Media Sosial Sebagai Medium Pemasaran Penginapan Bajet. Proceeding Terengganu International Tourism Conference 2013. 1(), 170 - 181.&#13;
&#13;
Ishak, M.S., NO_INITIAL, NO_INITIAL, Khalil, S., NO_INITIAL, &amp; Mustaffa, J. (2008). Prestasi Barisan Nasional :Analisis terhadap pola pengundian dalam Pilihanraya Umum ke 12 . 6th International Malaysian Studies Conference (MSC6) . -(), 1 - 11.&#13;
&#13;
A Wahab, S.Z., Sobihatun Nur, A.S., Ishak, M.S., &amp; Abu Bakar, J.A. (2014). Examining Students' Preferences Between Learning Objects in UUM Learningzone Learning Management System and Face-to-Face Teaching and Learning in the Computer Lab. Proceedings icon c-comet 14. 00(), 280 - 290.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2014). Perceived Social Media Risk Towards Women and Girls in Malaysia. Proceedings icon c-comet 14. 1(), 150 - 157.&#13;
&#13;
Ishak, M.S., Ahmad, M., &amp; Abdul Rahman, M.N. (2014). Penerimaan Maklumat Berkaitan Islam Di Internet: Adakah Tanggapan Kredibiliti Dipertimbangkan Oleh Golongan Berpendidikan Agama? . Persidangan Antarabangsa Kelestarian Insan 2014. 4(Jld 3), 147 - 158.&#13;
&#13;
Ishak, M.S. (2014). Hubungan Sikap, Norma Subjektif, Kawalan Tingkahlaku dan Kebenaran Terhadap Niat Pembelian Dalam Pengiklanan Mobile Dalam Kalangan Pelajar Universiti . Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 118 - 129.&#13;
&#13;
Ishak, M.S. (2014). Perbezaan Pandangan Peminat Berdasarkan Gender Terhadap Populariti Selebriti Hiburan Di Malaysia . Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 00 - 00.&#13;
&#13;
Ishak, M.S. (2014). Penerimaan Media Sosial Dalam Sektor Penginapan Bajet di Malaysia. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 768 - 772.&#13;
&#13;
Ishak, M.S. (2014). Niat untuk Menderma: Modifikasi Sentuhan Jiwa Rancangan Bersamamu Sebagai Iklan Layanan Masyarakat. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 103 - 108.&#13;
&#13;
Ishak, M.S. (2014). Niat Pelanggan Wanita Terhadap Pembelian Produk Kosmetik Secara Online Dalam Kalangan Pelajar Wanita SMMTC, UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 109 - 117.&#13;
&#13;
Ishak, M.S. (2014). Proses Pemupukan Persepsi Realiti Menerusi Drama Bersiri dalam kalangan Pelajar Media dan Bukan Media: Teknologi Media dan Kerja Sosial. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 602 - 610.&#13;
&#13;
Ishak, M.S. (2014). Hubungan Di Antara Aktiviti Bukan Akademik Dengan Pencapaian Akademik Pelajar UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 651 - 654.&#13;
&#13;
Ishak, M.S. (2014). Profil dan Ciri Tontonan Rancangan Televisyen Dalam Kalangan Pelajar UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 655 - 659.&#13;
&#13;
Ishak, M.S. (2014). Sikap Terhadap Penggunaan Media Teknologi dalam kalangan Pelajar UUM. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 466 - 470.&#13;
&#13;
Ishak, M.S. (2014). Faktor yang Mempengaruhi Kecenderungan Menderma Kepada Pusat Tahfiz Anak Yatim. Proceedings INTERNATONAL CONFERENCE ON CULTURE,COMMUNICATION AND MULTIMEDIA TECHNOLOGY 2014 . 1(), 523 - 529.&#13;
&#13;
Ishak, M.S., Abdul Rahman, M.N., Hj. Rofie, M.K., &amp; Ahmad, M. (2012). Pembangunan dan Pengesahsahihan Model Pengukuran Kredibiliti Penyampai Maklumat Dari Perspektif Islam. Proceeding of International Conference on Culture, Communication and Multimedia Technology. (), 8 - 16.&#13;
&#13;
Ishak, M.S. (2012). Faktor-Faktor Yang Membentuk Persepsi Peminat Terhadap Populariti Selebriti Hiburan Di Malaysia. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 20 - 35.&#13;
&#13;
Ismail, A., Aripin, N., &amp; Ishak, M.S. (2006). Populariti program televisyen sebagai asas kepopularan stesen televisyen di Malaysia. Proceeding of Seminar Kebangsaan Komunikasi Ketiga. (), 81 - 94.&#13;
&#13;
Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., Madon, M., &amp; Abdul Rahman, M.N. (2015). “YOUTUBE” DAN GENERASI MUDA ISLAM: SATU PENDEKATAN KELOMPOK FOKUS DALAM KALANGAN PELAJAR UNIVERSITI. Conference Proceeding International Conference on Media and Communication 2015. 4(), 1 - 17.&#13;
&#13;
Mohmad Yazam, S.S.N., Ishak, M.S., &amp; Hamid, N.A. (2011). THE RELATIONSHIP BETWEEN ADVERTISING AND MUSLIM STUDENTS’ INTENTION TO VISIT KOPITIAMS. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 101 - 119.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2012). Measurement model of empowerment for women and girls using social media.. Proceeding of International Conference on Social Sciences and Humanities (ICOSH) 2012. (), 1519 - 1523.&#13;
&#13;
Abdul Rahman, M.N., Ishak, M.S., Ahmad, M., &amp; Hj. Rofie, M.K. (2012). Pengagihan Zakat Kepada Fakir Miskin Di Negeri Kedah Tumpuan Daerah Kubang Pasu : Satu Perbincangan. Proceeding of SEMINAR ISU- ISU ZAKAT KONTEMPORARI DI MALAYSIA . (), 81 - 96.&#13;
&#13;
Ishak, M.S. (2011). Kredibiliti Maklumat Sebagai Faktor Anteseden Yang Mempengaruhi Tanggapan Pengguna Dalam Model Penerimagunaan Maklumat Berkaitan Islam di Internet. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 1 - 15.&#13;
&#13;
Ishak, M.S. (2011). Tahap Penerimagunaan Maklumat Berkaitan Islam di Internet Dari Perspektif Model Penerimaan Teknologi (TAM). PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 705 - 720.&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2011). The Credibility of Information Sources as Viewed from the Perspectives of the Qur’anic and Hadith.. Proceeding of 2nd International Soft Science Conference. (), 45 - 60.&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2011). Pengaruh Sijil Halal dan Tahap Keperihatinan Hidangan Halal Terhadap Keinginan Untuk Menjamu Selera Kopitiam Dalam Kalangan Generasi Muda Islam. . Proceeding of Seminar Perundangan Islam Dalam Masyarakat Kontemporari 2011 (ISLAC 2011). (), 89 - 113.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2015). Assessing Validity and Reliability of Social Media as an Empowerment Tool for a Group at Risk. Conference Proceeding International Conference on Media and Communication 2015. 2(), 00 - 00.&#13;
&#13;
Ahmad Marzuki, N., Ahmad, N.A., Abdul Hamid, A.S., &amp; Ishak, M.S. (2015). The relationship between community social capital and demographic factors. International Academic Conference on Social Sciences. 1(), 475 - 583.&#13;
&#13;
Ishak, M.S. (2015). PENGURUSAN PRIVASI FACEBOOK DALAM KALANGAN PENJAWAT AWAM: PENGARUH KEAMATAN PENGGUNAAN, KEMAHIRAN SWAAWAS DAN PENGURUSAN PRIVASI ORGANISASI. Conference Proceeding International Conference on Media and Communication 2015. 3(1), 1 - 22.&#13;
Ishak, M.S. (2015). Teori Dalam Penyelidikan Media: Memahami Makna Menerusi Teori, Membina Kecekapan Menerusi Praktikal. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(1), 1 - 7.&#13;
&#13;
Ishak, M.S. (2015). Attitude And Purchase Intention Toward Green And Non Green Advertisement: Preliminary Test . Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 8 - 20.&#13;
&#13;
Ishak, M.S. (2015). Perceived Message Credibility, Interactivity and Purchase Intention of the Facebook Message Sources. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 22 - 34.&#13;
&#13;
Ishak, M.S. (2015). Decision Making In Purchase and Intention To Click The Online Advertising and Mobile Advertising. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 35 - 49.&#13;
&#13;
Ishak, M.S. (2015). Factors that Influences Consumer's Purchase Intention on Product and Services: Preliminary Test. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 50 - 61.&#13;
&#13;
Ishak, M.S. (2015). Factors towards the Use of Social Mobile Gaming Applications (SMGAs): Preliminary Test . Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 62 - 75.&#13;
&#13;
Ishak, M.S. (2015). Faktor Yang Mempengaruhi Keberkesanan Periklanan Internet: Tinjauan Ke Atas Pelajar Lelaki DPP YAB, Universiti Utara Malaysia. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 90 - 96.&#13;
&#13;
Ishak, M.S. (2015). How Social Influence, Brand Concern and Relative Advantage affect Smartphone’s Purchase Intention among High Education Students: Preliminary Test. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 97 - 107.&#13;
&#13;
Ishak, M.S. (2015). Traditional and Digital Media Advertising Preference: A Descriptive Evaluation of Student’s Mothers of Northern University of Malaysia. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 108 - 117.&#13;
&#13;
Abdul Hamid, S., Ishak, M.S., HYDZULKIFLI H.H, Abdul Rahman, M.N., &amp; Dahaman, M.A. (2015). Penghayatan Agama (Religiositi) Dalam Pembangunan Keusahawanan Melayu . Prosiding Konferensi Antarabangsa Islam Borneo VIII (KAIB VIII). 1(1), 135 - 140.&#13;
&#13;
Abdul Hamid, A.S., Ahmad Marzuki, N., Ahmad, N.A., &amp; Ishak, M.S. (2016). How Does a Community Hold itself together? Insights from a Study on Community Social Capital in Malaysia. Data Warehouse Model For Monitoring Key Performance Indicators (KPIs) Using Goal Oriented Approach. (), 304 - 310.&#13;
&#13;
Kasim, A., Ishak, M.S., Ismail, A., &amp; Hamid, N.A. (2016). Media and Government Transformation Programme (GTP) Malaysia. Proceedings of The 6th Benjamitra Network. 6(), 299 - 317.&#13;
&#13;
Abdul Rahman, M.N., Abdul Hamid, S., &amp; Ishak, M.S. (2016). Islam dan Dorongan Keusahawanan Dalam Budaya Masyarakat Melayu. Seminar Serantau Peradaban dan Pemikiran Islam (ReCIT 2016). 1(1), 00 - 00.&#13;
&#13;
Ahmad, M., Ishak, M.S., Hj. Rofie, M.K., &amp; Abdul Rahman, M.N. (2016). Developing Credibility of Information Scale: A Report From Divine Sources . PERSIDANGAN ANTARABANGSA SAINS SOSIAL DAN KEMANUSIAAN. 3(), 265 - 273.&#13;
&#13;
Abdul Hamid, S., Ishak, M.S., &amp; Abdul Rahman, M.N. (2016). PENGARUH ISLAM DALAM BUDAYA KEUSAHAWANAN: KAJIAN TERHADAP USAHAWAN MELAYU BERJAYA DI NEGERI KEDAH . Prosiding Seminar Serantau Peradaban dan Pemikiran Islam (ReCIT 2016). 1(1), 125 - 357.&#13;
&#13;
Hamid, N.A., &amp; Ishak, M.S. (2017). Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating role of Political Knowledge. SHS Web of Conferences. 33(), 1 - 7.&#13;
&#13;
Ishak, M.S., Aripin, N., &amp; Abdul Rahman, M.N. (2017). Model Penerimaan Dan Penggunaan Youtube Sebagai Medium Pencarian Maklumat Berlandaskan Islam Dalam Kalangan Generasi Muda: Aplikasi Teori UTAUT. E-Prosiding Seminar Antarabangsa Penyelidikan Sirah Nabawi dan Pemikiran (ISRA') 2017. 1(1), 00 - 00.&#13;
&#13;
Abdul Rahman, M.N., Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., &amp; Madon, M. (2017). PENCARIAN DAN PEMAHAMAN MAKLUMAT BERKAITAN AQIDAH MELALUI YOUTUBE DALAM KALANGAN GENERASI MUDA ISLAM: SATU KAJIAN TERHADAP PELAJAR UNIVERSITI UTARA MALAYSIA. E-Prosiding Seminar Antarabangsa Penyelidikan Sirah Nabawi dan Pemikiran (ISRA') 2017. 1(), 1 - 16.&#13;
&#13;
Ishak, M.S., Ismail, A., Bakri, M., &amp; Kasim, A. (2016). PENGARUH TELEVISYEN DAN MEDIA SOSIAL TERHADAP GOLONGAN BELIA DI MALAYSIA. Prosiding Seminar Penyelidikan IYRES 2016. 1(), 125 - 138.&#13;
&#13;
Aripin, N., Ismail, A., Ishak, M.S., Abdul Rahman, N.A., &amp; Abdul Rahman, M.N. (2017). Pencarian Maklumat Agama Di YouTube Dalam Kalangan Generasi Muda: Satu Kajian Menggunakan Metod Campuran . Proceedings International Conference on Media Studies 2017. 1(), 997 - 109.&#13;
&#13;
Yusof, N., Ismail, A., Aripin, N., Kasim, A., &amp; Ishak, M.S. (2017). Industrial Experience on Journalism Education Curriculum in Malaysia. Siconsem 2017. (), 164 - 165.&#13;
&#13;
Abdul Hamid, S., Ishak, M.S., &amp; Abdul Rahman, M.N. (2017). TRANSFORMASI PEMBANGUNAN KENDIRI SECARA HOLISTIK: SATU MEKANISME PENYELESAIAN MASALAH KEMISKINAN BERDASARKAN TASAWUR ISLAM. E-PROSIDING SEMINAR ANTARABANGSA PENYELIDIKAN SIRAH NABAWI &amp; PEMIKIRAN (ISRA') 2017. 1(1), 1 - 8.&#13;
&#13;
Ishak, M.S., Mustaffa, J., &amp; NO_INITIAL (2017). Lompang Sosial dalam Perancangan Keselamatan Bandar Melahirkan Komuniti Pinggir. CONFERENCE PROCEEDINGS CONFERENCE ON CORRECTIONS AND CRIMINAL JUSTICE 2017 (CCCJ2017). 1(), 59 - 72.&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2018). Social Media Risks Model Among Women in Malaysia. Proceedings of The 4th Putrajaya International Conference on Children, Women, Elderly and Person with Disabilities 2018. (), 407 - 418.&#13;
&#13;
Ishak, M.S., &amp; NO_INITIAL (2013). GENDER REPRESENTATION IN MEDIA: A YOUTUBE ADVERTISEMENT ANALYSIS AND ROLE-PLAY CASE STUDY. National Case Study Conference 2013: Enriching Research, Developing Learning &amp; Applying Excellence in Teaching. 1(), 374 - 382.&#13;
&#13;
Ishak, M.S. (2013). Predicting Intentions To Visit Kopitiams As Halal Food Outlet: An Extension Of The Theory Of Planned Behavior. 4TH INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (4TH ICBER 2013) PROCEEDING. 4(), 850 - 861.&#13;
&#13;
Ishak, M.S. (2013). Hubungan Modal Sosial dan Pendapatan Projek Ekonomi Peserta Amanah Ikhtiar Malaysia (AIM) Wilayah Kedah dan Kelantan. Prosiding Persidangan Kebangsaan Ekonomi Malaysia Ke VIII 2013 . 2(), 898 - 909.&#13;
&#13;
Abdul Hamid, A.S., Ahmad, N.A., Ahmad Marzuki, N., &amp; Ishak, M.S. (2013). Developing Social Capital Indicators for Malaysian Society: some Findings from a Pilot study. 4th International Conference on Education and Information Management. 1(), 361 - 367.&#13;
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Ishak, M.S. (2018). Metodologi Penyelidikan Komunikasi: Pendekatan Kuantitatif, Kuala Lumpur:Dewan Bahasa dan Pustaka</text>
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Ishak, M.S., &amp; Aripin, N. (2015). Ekspresi Pemikiran Generasi Muda Islam Terhadap Maklumat Berkaitan Agama Melalui Pencarian Di YouTube, Isu-Isu Semasa Media dan Dakwah (pp. 35 - 42), Kuala Lumpur:Akademi Pengajian Islam Universiti Malaya&#13;
&#13;
Ishak, M.S., &amp; Hamid, N.A. (2015). Social Media, Politics And Youths, Youths, Media and Politics: A New Identity (pp. 83 - 109), Kangar:Penerbit Universiti Malaysia Perlis&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Yusof, N. (2017). Composite Indicators of a Knowledge Society: Triangulation of Experts Interviews and Factor Analyses, Emerging Trends in the Development and Application of Composite Indicators (pp. 72 - 97), Hershey, PA:IGI Global&#13;
&#13;
Ishak, M.S. (2018). Kajian kredibiliti maklumat berkaitan dengan Islam di Internet, Panduan Penyelidikan Komunikasi Kaedah Kuantitatif (pp. 128 - 232), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
Ishak, M.S. (2018). Rumusan, Panduan Penyelidikan Komunikasi Kaedah Kuantitatif (pp. 304 - 322), Kuala Lumpur:Dewan Bahasa dan Pustaka&#13;
&#13;
Ahmad, M., Ishak, M.S., Abdul Rahman, M.N., &amp; Hj. Rofie, M.K. (2013). Aplikasi konsep al-jarh wa ta'dil dalam pembentukan konstruk kredibiliti maklumat acuan Islam, Islamic perspective on management:contemporary issues. (pp. 429 - 438), Kuala Lumpur:Akademi YAPIEM Publications&#13;
&#13;
Hamid, N.A., Ishak, M.S., Ismail, S.A., &amp; Mohmad Yazam, S.S.N. (2013). Social Media Usage among University Students in Malaysia , Social Media and the New Academic Environment: Pedagogical Challenges (pp. 244 - 255), Pennsylvania:IGI Global &#13;
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1 &#13;
Md. Isa, M.A. (2013). Insight into the Relationship between Entrepreneurship Orientations and Performance: The Case of SME Exporters in Malaysia. Insight into the Relationship between Entrepreneurship Orientations and Performance The Case of SME Exporters in Malaysia. 38(), 63 - 73.&#13;
2 &#13;
Md. Isa, M.A. (2014). Managerial Competence, Relationship Quality and Competitive Advantage among SME Exporters. Procedia - Social and Behavioral Sciences. 115(), 138 - 146.&#13;
3 &#13;
Md. Isa, M.A. (2015). STRATEGIC MARKETING &amp; COMPETITIVE ANALYSIS OF MALAYSIAN MEDICAL TOURISM INDUSTRY. International Journal of Business, Economics and Law. 6(2), 39 - 47.&#13;
4 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2015). The Mediating Effect of MSMEs Export Performance between Technological Advancement Capabilities and Business Performance . International Journal of Social, Behavioral, Educational, Economic and Management Engineering. 9(10), 3131 - 3137.&#13;
5 &#13;
Md. Isa, M.A., &amp; Saud, M.B. (2015). Examining Reasons for Post-purchase Satisfaction in Buying Local Brands: When Local Meets Local. Asia Pacific Management Review. ***(), 1 - 14.&#13;
6 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2016). FACILITIES AND BUREAUCRATIC PROCESS OF MALAYSIAN LOCAL AUTHORITIES INFLUENCED ON MICRO ENTERPRISES BUSINESS PERFORMANCE. International Journal of Business, Economics and Law. 10(2), 14 - 20.&#13;
7 &#13;
Md. Isa, M.A. (2016). Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia. Geografia - Malaysian Journal of Society and Space. 12(1), 19 - 28.&#13;
8 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2016). The Conceptual Assessment of Malaysian Entrepreneurship Environment and EO Economic Contribution. Journal of Resources Development and Management. 20(), 15 - 20.&#13;
9 &#13;
Subhan, M., &amp; Md. Isa, M.A. (2017). Financial Services, Non-Financial Services, and Entrepreneurial Business Performance: A Study on MARA SPiM Loan Scheme. International Journal of Economics and Management. 11(2), 553 - 572.&#13;
10 &#13;
Md. Isa, M.A. (2018). FACTOR ANALYSIS AND RELIABILITY ANALYSIS FOR WORKING CAPITAL INSTRUMENT (ANALISIS FAKTOR DAN ANALISIS KEBOLEHPERCAYAAN INSTRUMEN MODAL KERJA). Journal of Humanities, Langguage, Culture ans Business. 2(9), 83 - 87.</text>
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1 &#13;
Md. Isa, M.A., &amp; Saud, M.B. (2013). Corporate Brand and Consumer Trust: Context Dependent. Effect of Cultural Intelligence, Emotional Intelligence, Social Intelligence and Islamic Work Ethic on Individual Work Performance. 1(), 457 - 464.&#13;
2 &#13;
Saud, M.B., Mohd Shariff, M.N., &amp; Md. Isa, M.A. (2013). MALAYSIAN SMES PERFORMANCE AND THE GOVERNMENT BUSINESS SUPPORT SERVICE. Effect of Cultural Intelligence, Emotional Intelligence, Social Intelligence and Islamic Work Ethic on Individual Work Performance. 1(), 390 - 397.&#13;
3 &#13;
Md. Isa, M.A. (2013). Trust and Commitment in SMEs Exporters: How Much Do We Know?. The 10th Asian Academy of Management International Conference 2013. 1(), 1 - 9.&#13;
4 &#13;
Md. Isa, M.A. (2014). The Effect of Learning and Innovativeness on the Export Performance of the Small Entrepreneurial Firms. The International Borneo Business Conference (IBBC) 2014. 1(), 00 - 00.&#13;
5 &#13;
Md. Isa, M.A. (2014). The Role of Learning and Innovativeness in the Small Entrepreneurial Firms Export Performance. International Conference on Innovations in Business and Management- ICIBM 2014. 0(), 00 - 00.&#13;
6 &#13;
Md. Isa, M.A., &amp; Saud, M.B. (2014). ACHIEVING SERVICE QUALITY SATISFACTION: AN EASTERN PERSPECTIVE. Asean's Road to Community Formation in 2015 and The Challenges Ahead. 00(00), 00 - 00.&#13;
7 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2014). Penyeludupan dadah oleh warga asing, modus operandi, jenis dadah dan impak keatas keselamatan negara. 2nd IMT-GT Regional Convention on Drug, substance &amp; Alcohol Abuse among Tertiary Institutions 2014. 0(), 00 - 00.&#13;
8 &#13;
Saud, M.B., &amp; Md. Isa, M.A. (2014). Internationalization of SMEs. Proceedings of the 5th International Conference on International Studies (ICIS 2014) "GLOBALIZATION AND NATION-STATES: DYNAMICS AND IMPLICATIONS OF THE INTERACTIONS BETWEEN GOVERNMENT, BUSINESS AND CIVIL SOCIETY" Kuala Lumpur 1-2 December 2014 . 0(), 26 - 39.&#13;
9 &#13;
Subhan, M., &amp; Md. Isa, M.A. (2016). THE RELATIONSHIP BETWEEN FINANCIAL SUPPORT, NON-FINANCIAL ATTRIBUTES, AND ENTREPRENEURIAL BUSINESS PERFORMANCE: A CASE STUDY ON MARA SPIM LOAN SCHEME. The 10th International Conference on Businessand Management Research (ICBMR) 2016. 1(1), 11 - 00.&#13;
10 &#13;
Md. Isa, M.A., Subhan, M., &amp; Saud, M.B. (2016). DOES WESTERN CULTURE IMPACT CUSTOMER LOYALTY FOR WESTERN MULTINATIONAL COMPANY IN MALAYSIA? A CASE OF STARBUCKS. The 10th International Conference on Businessand Management Research (ICBMR) 2016. 1(), 33 - 00.&#13;
11 &#13;
Saud, M.B., Subhan, M., Md. Isa, M.A., &amp; Saad, M.S. (2017). WHY MALAYSIAN FIRM’S RESOURCES ARE NOT MUCH RESOURCEFUL FOR EXPORTING. Asia International multidisciplinary conference (AIMC 2017). 1(), 90 - 90.&#13;
12 &#13;
Saud, M.B., Md. Isa, M.A., &amp; Subhan, M. (2017). EXAMINING THE DETERMINANTS OF DEMAND CONDITION AND EXPORT PERFORMANCE: AN INVESTIGATION OF MALAYSIAN SMALL AND MEDIUM MANUFACTURING EXPORTERS. Asia International multidisciplinary conference (AIMC 2017). 1(), 101 - 101.&#13;
13 &#13;
Saud, M.B., Md. Isa, M.A., &amp; Subhan, M. (2017). MODERATING EFFECT OF LOCAL AUTHORITY'S POLICY, BUREAUCRACY, PLANNING, FACILITIES BETWEEN ENTREPRENEURIAL SPIRIT AND MICRO ENTERPRISES PERFORMANCE. Asia International multidisciplinary conference (AIMC 2017). 1(), 116 - 116.&#13;
14 &#13;
Md. Isa, M.A. (2012). THE MEDIATING EFFECT OF MANAGEMENT INFORMATION SYSTEM (M IS)ON WAREHOUSE LAYOUT AND EFFICIENCY IN SMALL AND MEDIUM ENTERPRISES. 6th Knowledge Management International Conference: Managing Knowledge for Global and Collaborative Innovations. 1(), 583 - 589.</text>
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1 &#13;
&#13;
Md. Isa, M.A. (2014). Port, Maritime and Hinterland Development in Southeast Asia, PORT, MARITIME AND HINTERLAND DEVELOPMENTin Southeast Asia (pp. 00 - 00), UUM:UUM Press&#13;
&#13;
&#13;
&#13;
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1 &#13;
ENTREPRENEURIAL ATTRIBUTES OF MALAYSIAN SMEs AND ITS EFFECTS ON PERFORMACE (2015), Member, UNIVERSITI&#13;
2 &#13;
INTERNATIONALIZATION OF MALAYSIAN MANUFACTURING FIRMS: THE ROLE OF FIRMS' RIVALRY, NETWORKING AND TECHNOLOGY (2015), Member, UNIVERSITI&#13;
3 &#13;
The Role of Trust in Mail Services Satisfaction: The Case of Pos Malaysia Berhad (2012), Leader, UNIVERSITI&#13;
4 &#13;
STUDENT'S PREFERENCE TO VENTURING IN AGRIBUSINESS SECTOR : A STUDY AMONG THREE FACULTIES (FACULTY OF BUSINESS MANAGEMENT, INTERNATIONAL STUDIES AND TECHNOLOGY MANAGEMENT) (2004), Leader, KPT&#13;
&#13;
&#13;
&#13;
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              <text>Article in Academic Journal&#13;
&#13;
Mustaffa, C.S., Bakar, H. A., Ahmad, M.K., NO_INITIAL, &amp; Mohd Hadza, M.B. (2014). Development and Validation of Malaysian Communication Style Instrument. Asian Social Science . 10(8), 73 - 89.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). HIV/AIDS and Cultural Practices in Nigeria: An Implication for HIV/AIDS Preventive Communication Campaign. New Media and Mass Communication. 27(), 19 - 30.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Knowledge and Treatment Seeking Behaviour of University of Ilorin Students in Kwara State, Nigeria. New Media and Mass Communication. 27(), 41 - 47.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2014). The relevance of Confucian values to leadership communication . Jurnal Komunikasi, Malaysian Journal of Communication. 30(Special Issue), 129 - 144.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Examining a Moderating Role of Migration on News Usage in an Intra-National Ethnic Setting. New Media and Mass Communication. 34(15), 1 - 5.&#13;
&#13;
NO_INITIAL, &amp; Ahmad, M.K. (2015). Comparative Study of Media Usage In News Consumption: A qualitative Approach. African Journal of Computing and ICT . 8(1), 143 - 154.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Solution Approach to Newspaper Framing and Ethnic Groups' Conflict Behaviours. New Media and Mass Communication. 40(), 33 - 41.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). News Framing and Ethnic Conflicts Vulnerability in Multiethnic Societies. Mediterranean Journal of Social Sciences . 6(6), 496 - 505.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). Impact of news frames on ethnic groups’ conflict behaviour . Asia Pacific Journal of Education, Arts and Sciences. 2(4), 01 - 11.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Examining Data Quality in Communication Model: A Partial Least Squares (PLS) Approach to Estimating the Reliability and Validity of the Constructs in the Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement. Research on Humanities and Social Sciences. 5(16), 72 - 79.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Modeling Relationship between Media Literacy Competencies and Use of New Media for Civic Engagement among Youths in New Digital Media Environment. New Media and Mass Communication. 40(), 23 - 32.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). Newspaper Framing pf Conflicts: Perceptions of Ethnic Group Leaders on Conflict Behaviours in a Multiethnic Society. Malaysian journal of Media Studies. 17(1), 29 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Religion and STIs Campaigns: The Perceptions of the Nigerian Youths. Pertanika J. Soc. Sci. &amp; Hum. 23(S), 1 - 16.&#13;
&#13;
Aziz, A., &amp; Ahmad, M.K. (2016). Exploring Work-Family Balance In Creative Industry. International Journal of Interactive Digital Media. 4(1), 51 - 55.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2016). Creativity in Disaster Communication: #prayforpantaitimur. International Journal of Interactive Digital Media. 4(2), 40 - 44.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Knowledge, Attitude and Sources of Information among HIV Positive Patients at a Federal Medical Centre in Nigeria. Journal of Communication and Media Research. 7(2), 49 - 60.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2015). Young People’s Perception of HIV/AIDS Campaign in South-West Nigeria. Jurnal Pengajian Media Malaysia . 17(2), 26 - 41.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2015). The use of communication technology channel in agricultural development by Muda Agricultural Development Authority(MADA). Journal of Human Development and Communication. 4(), 37 - 44.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). The Concept of Negotiation from the Islam Perspective (In the Islamic Organization). The Social Sciences . 11(20), 5090 - 5100.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Principles of Shariah Compliant Negotiation (SCN)from the Islamic Organization Perspective. International Business Management . 10(18), 4172 - 4184.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2016). A Theoretical and Empirical Discussion on Environmental Awareness Issue in Malaysia: Establishing a Viable Research Framework. International Journal of Sciences: Basic and Applied Research. 30(4), 318 - 334.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2016). The Use of Communication Technology Channel in Agricultural Development by Malaysia Muda Agricultural Development Authority (MADA). Asia Pacific Journal of Education, Arts and Sciences. 3(2), 27 - 36.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). THE ROLES OF EXTENSION AGENTS IN INFLUENCING FARMERS TO USE COMMUNICATION TECHNOLOGY IN MUDA AGRICULTURAL DEVELOPMENT AUTHORITY (MADA). Journal of Global Business and Social Entrepreneurship (GBSE) . 2(5), 78 - 82.&#13;
&#13;
Shiratuddin, N., Hassan, S., &amp; Ahmad, M.K. (2016). Youth and Media Participation: Key Issues of Concern. International Journal of Management and Applied Science. 2(2), 29 - 32.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., &amp; Ahmad, M.K. (2016). Generation Y's Political Participation and Social Media in Malaysia. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2016). Youth Participation in National Agenda through New Media. The Online Journal of Communication and Media. 2(3), 49 - 56.&#13;
&#13;
Hassan, S., Shiratuddin, N., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Abu Bakar, J.A., Zulkifli, A.N., &amp; Ahmad, M.K. (2017). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games . International Journal on Advanced Science, Engineering and Information Technology . 7(3), 993 - 999.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2016). Issues And Consequences Of Newspaper Framing On Ethnic Conflict: A Qualitative Study Of Ethnic Group Leaders’ Conflict Frames. Jurnal Komunikasi (Malaysian Journal of Communication). 32(2), 1 - 22.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Values-based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Malaysian Journal of Communication. 33(3), 140 - 156.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2017). The Roles of Newspapers Ownership Pattern and Access to Governmental Information in Framing of Issues of Corruption in Sudan. International Journal of Sciences: Basic and Applied Research. 31(2), 160 - 171.&#13;
&#13;
Ahmad, M.K., &amp; Ramli, R. (2017). CULTURE IN MATERNAL HEALTH PROMOTION: INSIGHT FROM PERINATAL WOMEN IN NORTH CENTRAL NIGERIA. E-Academia Journal. 6(1), 253 - 270.&#13;
&#13;
Mustaffa, C.S., &amp; Ahmad, M.K. (2016). NIAT DAN KEINGINAN DENGAN PENYERTAAN DALAM LATIHAN KEUSAHAWANAN: PERKAITAN ANTARA FAKTOR. JURNAL KEMANUSIAAN. 25(3), 30 - 39.&#13;
&#13;
Shiratuddin, N., Hassan, S., Ahmad, M.K., &amp; Mohd Sani, M.A. (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika J. Soc. Sci. &amp; Hum. 25(S)(), 1 - 20.&#13;
&#13;
Cheah, J. L. S, &amp; Ahmad, M.K. (2017). Confucian Value-Based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 33(3), 140 - 156.&#13;
&#13;
Shiratuddin, N., Mohd Sani, M.A., Hassan, S., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). GENERATION Y’S POLITICAL PARTICIPATION AND SOCIAL MEDIA IN MALAYSIA. Journal Komunikasi Malaysia/ Malaysian Journal Of Communication. 32(1), 125 - 143.&#13;
&#13;
Hassan, S., Mohd Sani, M.A., Shiratuddin, N., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2016). New Media Utilization among Rural and Urban Youth in Marginalized Communities in Malaysia. The Social Sciences. 11(18), 4427 - 4431.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Current Media Participation Norms among Youth in Malaysia. Transylvanian Review. XXV(15), 3837 - 3847.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., Ahmad, M.K., &amp; Noor Sulastry Yurni Ahmad (2017). Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings. Pertanika Journal of Social Sciences &amp; Humanities. 25(S), 1 - 20.&#13;
&#13;
Ahmad, M.K., &amp; Mohammed, R. (2018). How Restrictive Laws Affect the Framing of the Issues of Corruption . International Journal of Sciences: Basic and Applied Research. 37(2), 143 - 161.&#13;
&#13;
Ahmad, M.K. (2018). Exploring Tun Mahathir’s Leadership Communication: Indian Cultural Perspective. ADVANCED SCIENCE LETTERS. 24(5), 3405 - 3408.&#13;
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&#13;
Ahmad, M.K. (2013). THE CRITICAL SUCCESS FACTORS FOR E-GOVERNMENT IMPLEMENTATION IN JORDAN. A new feature set partitioning method for nearest mean classifier ensembles. 4(1), 391 - 398.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2013). Malaysia Newspapers Portrayal of 13th General Election: The Case of Political Transformation Plan Era. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 3(), 1 - 10.&#13;
&#13;
Mustaffa, J., Othman, Z., &amp; Ahmad, M.K. (2000). Persepsi keluarga penagih terhadap institusi pemulihan dadah. Seminar Kebangsaan Kerja Sosial 1999. -(), 1 - 9.&#13;
&#13;
Abu Bakar, J.A., Sobihatun Nur, A.S., Zulkifli, A.N., &amp; Ahmad, M.K. (2014). The Effects of 3D Realism and Meaning Making: A Conceptual Model. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 939 - 944.&#13;
&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2014). A Measure of Media and Youth Participation in Social and Political Activities: An Instrument Development. 5th International Conference on Economics &amp; Social Sciences . 5(), 01 - 19.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2013). Pengaruh nilai-nilai Confucianisme dalam komunikasi kepimpinan di Malaysia.. Proceeding Biennial International Conference on Media and Communication (MENTION 2013) . 00(), 00 - 00.&#13;
&#13;
Ahmad, M.K., &amp; Mohd Hadza, M.B. (2014). General Election and the Enigma of Free Press in Malaysia. International Conference on Communication and Media 2014. 155(), 547 - 552.&#13;
&#13;
Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Cultural Sensitivity in Sexually Transmitted Infections (STIs) Preventive Campaign in Nigeria. International Conference on Communication and Media 2014. 155(), 331 - 336.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2014). Conceptualization of Investigative Journalism: The Perspectives of Malaysian Media Practitioners. International Conference on Communication and Media 2014. 155(), 165 - 170.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2015). Komunikasi kepimpinan dan pembentukan visi: Analisis kandungan ucapan Tun Dr. Mahathir Mohamad.. PROCEEDING INTERNATIONAL CONFERENCE ON MEDIA AND SOCIETY . 2(), 00 - 00.&#13;
&#13;
Ahmad, M.K. (2012). Health Communication Research in Malaysia: An Exploratory Analysis. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 12.&#13;
&#13;
Ahmad, M.K., &amp; Bakar, H. A. (2012). Culturally Competent Communication in Malaysia Medical Tourism. Proceeding of International Conference on Communication and Media (iCOME'2012). (), 1 - 18.&#13;
&#13;
Ahmad, M.K. (2012). AWARENESS AND CONSTRAINTS OF INTERCULTURAL COMMUNICATION: A SCENARIO OF AFS INTERCULTURAL PROGRAMS. Proceeding of Malaysia International Conference on Academic Strategies in English Language Teaching . (), 1 - 11.&#13;
&#13;
Ahmad, M.K. (2012). Cultural Sensitivity in Health Communication:Tapping the vision of Islamic Communication. Proceeding of The 9th Biennial Convention of the Pacific and Asian Communication Association (PACA 2012), Seoul, Korea, 3-5 July 2012. (), 1 - 18.&#13;
&#13;
Ahmad, M.K., Shiratuddin, N., &amp; Hassan, S. (2015). Youth and Media Participation: Key Issues of Concern. The IIER International Conference. 51(), 22 - 25.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). ISSUES AND CONSEQUENCES OF NEWSPAPER FRAMING ON ETHNIC CONFLICT: A QUALITATIVE STUDY OF ETHNIC GROUP LEADERS’ CONFLICT FRAMES. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 2(), 0 - 0.&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2015). PENGGUNAAN SALURAN TEKNOLOGI KOMUNIKASI DI DALAM PENGEMBANGAN PERTANIAN LEMBAGA KEMAJUAN PERTANIAN MUDA (MADA). PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. 3(), 1 - 14.&#13;
&#13;
Ahmad, M.K. (2015). Facebook Privacy Setting: Knowledge, Awareness and Feeling Secure. Proceeding of the COLLOQUIUM ON RESEARCH IN MEDIA STUDIES 2015 [CRMS’ 15] . 1(), 1309 - 1319.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2016). Komunikasi dan kepimpinan: Analisis Confucianisme dalam masyarakat Malaysia. . Seminar On Multimedia Technology and Communication, SMTCom'16. 1(), 00 - 00.&#13;
&#13;
Dalib, S., Harun, Minah, Yusof, N., &amp; Ahmad, M.K. (2017). Probing Intercultural Competence in Malaysia: A Relational Framework . SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Abu Bakar, J.A., Ahmad, M.K., &amp; Zulkifli, A.N. (2016). Conceptual Model of Game Aesthetics for Perceived Learning in Narrative Games. 2016 International Conference on User Science and Engineering . 1(), 00 - 00.&#13;
&#13;
Ahmad, M.K., Mohd Hadza, M.B., Mohd. Jalil, N.H., &amp; Ismail, S. (2017). Culturally Responsive: Exploring the Attributes of Islamic Health Communication. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Tun Dr. Mahathir’s Leadership Communication: The Confucian Perspective. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). Investigative Journalism in Malaysia: The Battle Between Outside and Inside Newsroom Challenges. SHS Web of Conferences Volume 33 (2017) - International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16). 33(2017), 00 - 00.&#13;
&#13;
Cheah, J. L. S, Yusof, N., &amp; Ahmad, M.K. (2017). Leadership Communication: Vision Attributes in Selected Speeches of Dr. Mahathir Mohamad. Proceedings MENTION2017. International Media and Communication 2017. (), - .&#13;
&#13;
Mohammed, R., &amp; Ahmad, M.K. (2018). The Influence of Less Press Freedom on the Newspaper Framing of the Issues of Corruption in Sudan. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 25 - 29.&#13;
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              <text>Books&#13;
&#13;
Othman, Z., Ahmad, M.K., &amp; Mustaffa, J. (2005). Politik Kepartian Analisis Budaya Politik Melayu, Universiti Utara Malaysia:Penerbit UUM&#13;
&#13;
Mustaffa, C.S., Ahmad, M.K., Abu Talib, Z., Samsudin, S., &amp; Aripin, N. (2006). Teori Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia&#13;
&#13;
NO_INITIAL, Ahmad, M.K., &amp; Yusof, N. (2010). Modul Pengurusan Komunikasi Strategik, Sintok, Kedah:Pusat Pendidikan Profesional dan Lanjutan (PACE)&#13;
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&#13;
Shiratuddin, N., Hassan, S., Mohd Sani, M.A., &amp; Ahmad, M.K. (2016). Media dan Partisipasi Belia Komuniti Terpinggir, Generasi Muda Komuniti Terpinggir: Ke Arah Penjanaan Semula Pembangunan Generasi Muda (pp. 47 - 72), Kota Bharu, Kelantan:Penerbit UMK&#13;
&#13;
Ismail, A., Ahmad, M.K., &amp; Mustaffa, C.S. (2017). INTERPRETATION OF PRESS FREEDOM AS A VALUE GUIDING THE PRACTICE OF INVESTIGATIVE JOURNALISM IN MALAYSIA: THE PRACTITIONERS' PERSPECTIVES, DEMOCRATISATION OF MEDIA: ISSUES AND REALITIES (pp. 245 - 261), UNIVERSITI MALAYSIA SARAWAK, 94300 KOTA SAMARAHAN, SARAWAK.:UNIMAS PUBLISHER&#13;
&#13;
Ahmad, M.K. (2010). Sacred communication: Exploring the attributes of health promotion programs in the faith-based media, Portrayal of Islam in the Media (pp. 235 - 256), Bandar Baru Nilai:Faculty of Leadership and Management, Universiti Sains Islam Malaysia&#13;
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Ahmad, M.K. (2010). Cultural Sensitivity in Health Promotion Programs: Islamic Persuasive Communication, Advances in Communication and Mass Media Research (pp. 167 - 180), Athens:Athens Institute for Education and Research&#13;
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Ahmad, M.K. (2018). Prinsip-Prinsip Komunikasi Kemanusiaan, Komunikasi Dalam Konteks Budaya Malaysia (pp. 50 - 68), Kuala Lumpur:Dewan Bahasa Pustaka&#13;
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Ahmad, M.K. (2002). Persepsi Keluarga Penagih Terhadap Institusi Pemulihan Dadah, Kerja Sosial: Artikel-Artikel Pilihan (pp. 246 - 259), Kuala Lumpur:Utusan Publications &amp; Distributors Sdn. Bhd.&#13;
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Ahmad, M.K. (2004). Imperialisme atau Globalisasi: Suatu Paradoks Media Antarabangsa, Globalisasi dalam Perspektif: Isu dan Cabaran (pp. 83 - 90), Petaling Jaya:IBS Buku Sdn. Bhd.&#13;
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