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&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). The md-matrix: A learning tool in the mobile application development course. International Journal of Mobile Communications. 7(4), 494 - 514.&#13;
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Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Critical Analysis in Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners . International Journal of Computer Applications . 92(), 18 - 25.&#13;
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NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2014). Impulse Purchase in iTV Advertising: A Conceptual Model of Gap Analysis. International Journal of Computer Applications . 91(11), 20 - 26.&#13;
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NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). Document Analysis Framework for Modelling iTV Advertising Towards Impulse Purchase . BRIS Journal of Advances in Science &amp; Technology. 2(5), 184 - 198.&#13;
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NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptual Design Model On Interactive Television Advertising: Towards Influencing Impulse Purchase Tendency. ARPN Journal of Engineering and Applied Sciences . 10(3), 1427 - 1437.&#13;
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NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Journal of Innovation Management and Technology (IJIMT) . 6(1), 1 - 7.&#13;
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NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; Abd Muin, M.A. (2015). Conceptual Design Model of Interactive Television Advertising: Experts Reviews on Impulse Purchase Tendency. International Journal of Conceptions on Management and Social Sciences. 3(2), 40 - 45.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2010). Measuring Helpfulness of Personal Decision Aid Design Model. Global Journal of Computer Science and Technology. 10(5), 64 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). THE DESIGN PRINCIPLES OF ASSISTIVE COURSEWARE FOR LOW VISION (AC4LV) LEARNERS. ARPN Journal of Engineering and Applied Sciences . 10(3), 1447 - 1456.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). A Comparative Analysis on Conceptual Design Model of Assistive Courseware (AC) for Visually-Impaired Learners (AC4VI). Australian Journal of Basic and Applied Sciences. 8(4), 75 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). Expert Review on Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. International Journal of Conceptions on Management &#13;
and Social Sciences. 3(2), 35 - 39.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Personal Decision Support: An Intelligent Personality Decision Aid. International Journal of Conceptions on Management and Social Sciences. 3(2), 46 - 52.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Initial Design Model of Hybrid Intelligent Decision Aid. ARPN Journal of Engineering and Applied Sciences . 10(3), 1260 - 1269.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2015). MEASURING PERCEIVED HELPFULNESS OF COMPUTERIZED DECISION AID FOR YOUTH. Jurnal Teknologi (Sciences &amp; Engineering) Vol 77 No 29 Cultivating Creative Communities . 77(29), 77 - 83.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2016). Integrating multimedia learning theory in assistive courseware for low-vision learners. Jurnal Teknologi (Sciences &amp; Engineering). 78(2-2), 49 - 56.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Perceived Influence of Interactive Television Advertising Conceptual Design Model toward Impulse Purchase Tendency: A Survey. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 125 - 128.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Validation of Dynamic Multi-Criteria Decision Making Design Model for Youth Personal Decision Aid: Expert Reviews. International Journal on Interactive Digital Media. 4(3), 1 - 6.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). User Experience of Interactive Assistive Courseware for Low Vision Learners (AC4LV): Initial Round. TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS JOURNAL. 6(3), 488 - 496.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). The Development of Assistive Courseware for Young Low Vision Learners Based on Multiple Intelligence Theory. Journal of Fundamental and Applied Science. 9(5(S)), 989 - 1005.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; NO_INITIAL (2018). INSTRUMENT FOR MEASURING THE INFLUENCING OF CONCEPTUAL DESIGN MODEL OF ITV ADVERTISING TOWARD IMPULSE PURCHASE . Journal of Fundamental and Applied Sciences. 10(4), 977 - 1002.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Recent Advances in Electrical and Computer Enginering. xxx(), 90 - 95.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., &amp; Zaibon, S.B. (2013). mBook Builder for Children: Measuring Usage and Learning Time. International Journal of IT and CS. 10(3), 92 - 100.&#13;
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Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., &amp; NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players’ perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2013). Identification of Research Gap: T-Commerce Impulse Purchase for iTV advertising. 2013 International Conference on Informatics and Creative Multimedia. 1(), 114 - 117.&#13;
&#13;
Sarif, S.M., Haslina, M., Shiratuddin, N., Zaibon, S.B., &amp; Aziz, A, A. (2014). Integrating Multiple Intelligences and Personality Traits in a Dynamic Personal Decision Aid for Youth. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 796 - 801.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). An Impulse Purchase Conformity Tool for Interactive Television Advertising. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 1(), 291 - 296.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). CONCEPTUAL DESIGN MODEL ON INTERACTIVE TELEVISION ADVERTISING TOWARDS IMPULSE PURCHASE. Advancement in Information Technology International Conference (2014 ADVCIT). 1(), 0 - 0.&#13;
&#13;
Zaibon, S.B., Shiratuddin, N., &amp; Sarif, S.M. (2012). Towards Developing Cognitive Process Mobile Game-based Training (mGBT) Model. Proceeding of Knowledge Management International Conference (KMICe 2012). (), 500 - 501.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Conference on Economics Business and Marketing Management. (), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Zaibon, S.B. (2012). Decisional Guidance for Computerised Personal Decision Aid(ComPDA). Proceeding of Knowledge Management International Conference (KMICe 2012). (), 532 - 537.&#13;
&#13;
Shiratuddin, N., Zaibon, S.B., &amp; Sarif, S.M. (2012). Acceptability Factors if Iris-Based Authentication Method in Public Zones. Proceeding of 3rd International Soft Science Conference (ISSC) 2012. (), 87 - 92.&#13;
&#13;
NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2015). ADVERTISING THEORIES IN IMPULSE PURCHASE ELEMENTS FOR ITV ADVERTISEMENT. 5th International Conference on Computing &amp; Informatics. 5(), 763 - 771.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). FIRST CYCLE OF USER EXPERIENCE ON ASSISTIVE COURSEWARE FOR YOUNG LOW VISION (AC4LV) LEARNERS. Proceedings of the 5th International Conference on Computing and Informatics, ICOCI 2015. 1(1), 180 - 186.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Reviews and Critiques on Learning Theories towards Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings Knowledge Management International Conference 2014. 1(1), 760 - 765.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings of International Conference on Advances in Education Technology (ICAET 2014). 1(1), 44 - 53.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Integrating Multimedia Learning Theory in Assistive Courseware for Low Vision (AC4LV) Learners. 3rd International Conference on Interactive Digital Media ICIDM 2014. 1(1), 102 - 109.&#13;
&#13;
Mohamad, B., Sarif, S.M., &amp; Zaibon, S.B. (2016). Guest Editors’ Message . European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 1 - 3.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 0(), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Design model of computerized personal decision aid for youth: An expert review. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 1761(), 00 - 00.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Proceedings of the 7th International Conference on Communications and Information Technology (CIT '13). 7(), 90 - 95.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2018). The Effect of Signaling Principle in Asmaul Husna Mobile App on Knowledge, Perceived Awareness and Perceived Motivation Among Muslim. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 111 - 118.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., Haslina, M., Zaibon, S.B., &amp; Aziz, A, A. (2013). Youth Personal Decision Aid (YouthPDA): The Preferred Youth Decision Making Areas. Proceeding of 4th International Conference on Computing and Informatics. (), 215 - 221.</text>
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&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2013). Preliminary Investigation on Creative Educational Content for Visually-impaired (VI) Learners, Advances in Visual Informatics (pp. 408 - 417), Switzerland:Springer International Publishing&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). Construction of Matrix and eMatrix for Mobile Development Methodologies, Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 113 - 126), University of Western Sydney, Australia:IGI Global</text>
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A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY RECOMMENDATION SYSTEM USING LOCAL KNOWLEDGE (2016), Member,&#13;
&#13;
INTEGRATED CONSUMER DECISION MAKING PROCESS MODEL FOR HOUSE PURCHASING DECISIONS: A CASE STUDY OF FIRST-TIME HOMEBUYERS IN MALAYSIA (2016), Leader,&#13;
&#13;
Framework for Evaluating and Selecting Mobile-Learning Applications: Towards Usability Assuran (2015), Member, &#13;
UNIVERSITI&#13;
&#13;
Dynamic Conceptual Design Model for Youth Personal Decision AID (YouthPDA) (2014), Member, UNIVERSITI&#13;
&#13;
Conceptual Design Model of Interactive Television Advertising towards Impulse Purchase (2014), Member, UNIVERSITI&#13;
&#13;
CONCEPTUAL MODEL OF T-COMMERCE IMPULSE PURCHASE FOR INTERACTIVE TELEVISION ADVERTISING (2013), Leader, KPT&#13;
&#13;
Conceptual Design Model of Assistive Courseware for Visually-Impaired Learners (AC4VI) (2013), Member, UNIVERSITI&#13;
&#13;
Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Leader, KPT&#13;
&#13;
PERSONAL - DECISION AID FOR YOUTH COMMUNITY SERVICES (2012), Leader,&#13;
&#13;
FUNCTIONAL MODEL OF mBOOK BUILDER: A MEANS TO FOSTERING CREATIVITY (2011), Member,&#13;
&#13;
MODIFIED ACCEPTABILITY MODEL OF IRIS-BASED AUTHENTICATION METHOD IN PUBLIC ZONES (2011), Member, KPT&#13;
&#13;
ALAT BANTU PENGKOMERSILAN IPTComKitTM: SATU PENDEKATAN KE ARAH PEMBUDAYAAN KOMERSILAN PENYELIDIKAN IPT (2010), Member,</text>
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&#13;
Sailin, S.N. (2014). Barriers influencing teacher’s technology integration in their teaching practice. Australian Journal of Basic and Applied Sciences. 2014(), 352 - 358.&#13;
&#13;
Kamarulzaman, Mohammad Shah , Sailin, S.N., Mahmor, N.A., &amp; Shaari, Ahmad Jelani (2017). CORRELATION BETWEEN LOTS AND HOTS SCORES AMONG UUM STUDENTS. Asian Journal of Educational Research. 5(3), 71 - 76.&#13;
&#13;
Papers in Conference Proceeding&#13;
Sailin, S.N. (2015). PREPARING STUDENT TEACHERS TO INTEGRATE WEB 2.0 TECHNOLOGY IN THEIR T&amp;L THROUGH MEANINGFUL LEARNING. E-Proceeding of International Research Management &amp; Innovation Conference 2015. 1(), 01 - 15.&#13;
&#13;
Nordin, H., &amp; Sailin, S.N. (2015). EARLY EXPERIENCE OF ICT INTEGRATION IN TEACHING: EXPLORING THE PERCEPTIONS OF THE ROLES OF COOPERATING TEACHER.. e-PROCEEDING OF INTERNATIONAL CONFERENCE ON Research Management and Innovation 2015. 2015(), 1 - 15.&#13;
&#13;
Sailin, S.N., &amp; Mahmor, N.A. (2016). PROMOTING MEANINGFUL LEARNING THROUGH CREATE-SHARE-COLLABORATE. Proceeding of The ICECRS, 1 (2016). 1(), 00 - 00.&#13;
&#13;
Sailin, S.N., &amp; Mahmor, N.A. (2016). Create-Share-Collaborate: The process of developing student teacher’s critical thinking.. The Proceedings for ISS 2016 in The European Proceedings of Social &amp; Behavioural Sciences EpSBS . 0(), 00 - 00.</text>
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&#13;
Yusuf, B., NO_INITIAL, &amp; Sailin, S.N. (2018). Lecturers' Teaching Satisfaction: Lessons from Technology Integration Experience at Polytechnic Institutions in Malaysia, Job Satisfaction: Influencing Factors, Gender Differences and Improvements Strategies (pp. 75 - 110), New York:Nova Science Publishers&#13;
&#13;
Yusuf, B., Sailin, S.N., &amp; NO_INITIAL (2018). Embracing Successful ICT Integration through M.I.C. Transformational Model: Exemplary Practices of a Malaysian School Leader, Predictive Models for School Leadership and Practices. (pp. 193 - 218), Pennsylvania:IGI Global&#13;
&#13;
Kamarulzaman, Mohammad Shah , Mahmor, N.A., &amp; Sailin, S.N. (2018). THE INSTRUCTIONAL DESIGN OF LE SWING BEGINNER, the 4th INTERNATIONAL INNOVATION, DESIGN, AND ARTICULATION (iIDEA 2018) (pp. 103 - 111), ARAU, PERLIS:RICAEN UITM</text>
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&#13;
IMPROVE STUDENT'S RESPONSE TO LITERATURE THROUGH CRITICAL WRITING USING ONLINE COLLABORATIVE TOOL (2017), Member, UNIVERSITI&#13;
&#13;
DEVELOPMENT OF STORYBIRD TEACHING AND LEARNING KITS FOR YOUNG ESL LEANERS (2017), Member, UNIVERSITI&#13;
&#13;
THE EFFECTIVENESS OF SMARTEDU IMPLEMENTATION IN TEACHING AND LEARNING (2016), Member, LAIN-LAIN&#13;
&#13;
DEVELOPING STUDENT TEACHER'S CRITICAL THINKING THROUGH COLLABORATIVE BRAINSTORMING (2016), Member, UNIVERSITI&#13;
&#13;
RELATIONSHIP BETWEEN STUDENTS' PERCEPTION OF AND THEIR INTERACTION IN ASYNCHRONOUS ONLINE DISCUSSION (2007), Leader, KPT&#13;
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&#13;
Abdul Talib, A.N., &amp; NO_INITIAL (2018). A study of the effect of market orientation on malaysian automotive industry supply chain performance. International journal of technology. 9(8), 1651 - 1657.&#13;
&#13;
NO_INITIAL, Abdul Talib, A.N., &amp; Haji Ashari, H. (2016). The strategic fit between resource orientation (ro) and market orientation (mo) towards new product performance. information journal. 19(7B), 2785 - 2790.</text>
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LIST OF RESEARCH&#13;
&#13;
Internationalization of local food manufacturer through food safety certification for das sdn. bhd. new world class factory (2019), Member, Lain-lain&#13;
&#13;
Halal awareness and challenges in the implementation of halal certification among small medium enterprise (sme) (2019), Member, Antarabangsa&#13;
&#13;
Model ekonomi mampan nelayan berpendapatan b40 (2019), Member, Kpt&#13;
&#13;
Organic biosintok prowash from entada spiralis (sintok) extract for postharvest application of agriculture produce (2019), Member, Universiti&#13;
&#13;
Haccp certification for dibuk food factory (2017), Member, Lain-lain</text>
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Kamsani, S.R. (2017). Keperluan Asas Psikologi dan Kepuasan Kerja Dalam Kalangan Pegawai Penjara. CONFERENCE PROCEEDINGS CONFERENCE ON CORRECTIONS AND CRIMINAL JUSTICE 2017. 1(), 270 - 280. &#13;
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Kamsani, S.R. (2017). Hubungan Antara Resilien dan Pencapaian Akademik Dalam Kalangan Pelajar Tingkatan Enam Di Kawasan Berisiko. Conference Proceedings on Corrections and Criminal Justice 2017. 1(1), 348 - 355. &#13;
&#13;
Kamsani, S.R., &amp; Ibrahim, N. (2017). Psychological Debriefing Intervention: From the Lens of Disaster Vounteers. Malaysian Journal of Geosciences. 1(1), 32 - 33. &#13;
&#13;
Kamsani, S.R. (2016). Aplikasi Terapi Seni Lukis Dalam Penerokaan Kegiatan Buli Di Rumah Kanak-kanak Sultan Abdul Aziz. Proceedings 2nd International Social Development Conference 2016. 1(), 534 - 539. &#13;
&#13;
Kamsani, S.R. (2016). Faktor-faktor Yang Mempengaruhi Tingkah Laku Masalah Disiplin Dalam Kalangan Pelajar Di IKBN. Proceedings 2nd International Social Development Conference 2016. 1(), 157 - 161. </text>
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TAHAP KEPUASAN KERJA DALAM KALANGAN ANGGOTA PERKESO (2018), Leader, LAIN-LAIN&#13;
&#13;
KEBERKESANAN PELAKSANAAN PROGRAM PEMBANGUNAN KENDIRI BAGI ANGGOTA PERKESO (2018), Member, LAIN-LAIN&#13;
&#13;
PENILAIAN MODUL PROGRAM TAZKIYYAH OLEH AADK KEDAH TERHADAP ORANG KENA PENGAWASAN (OKP) (2018), Leader, LAIN-LAIN&#13;
&#13;
KAJIAN KEBERKESANAN PROGRAM TAZKIYYAH KEPADA ORANG KENA PENGAWASAN (OKP) OLEH AADK KEDAH (2018), Member, LAIN-LAIN&#13;
&#13;
KEBERKESANAN PROGRAM ODP DI MALAYSIA: PERLAKSANAAN PROGRAM (2017), Member, LAIN-LAIN</text>
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&#13;
NO_INITIAL (2019). Efficient distribution for bantuan sara hidup in malaysia among b40 recipients.. Proceedings of the international seminar on education, management and technology (sappt), 2019. (), 67 - 70.&#13;
&#13;
Mastora Mustafar, Mohamed Elias, E., &amp; NO_INITIAL (2019). Applying the theory of the planned behavior on halal logistics services adoption among food &amp; beverages small and medium enterprises. International journal of supply chain management. 8(4), 1039 - 1046.&#13;
&#13;
NO_INITIAL (2019). Recycled practice among students of university utara malaysia. Proceedings of the international seminar on education, management and technology (sappt) 2019. (), 34 - 38.&#13;
&#13;
NO_INITIAL (2018). Relationship between distributive justice, procedural justice, and satisfaction after service recovery . E-proceeding 2nd conference on technology &amp; operations management. (), 320 - 328.&#13;
&#13;
NO_INITIAL (2018). Service recovery in e-services: service recovery process, perceived justice and satisfaction. Proquest dissertations &amp; theses global. 0(1), 1 - 132.&#13;
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              <text>LIST OF RESEARCH&#13;
&#13;
Halal awareness and challenges in the implementation of halal certification among small medium enterprise (sme) (2019), Leader, Antarabangsa&#13;
&#13;
Model ekonomi mampan nelayan berpendapatan b40 (2019), Member, Kpt&#13;
&#13;
The establishment of samm accredited (iso/ieci7025) for halal science laboratory, ahal institute (2018), Member, Universiti&#13;
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                <text>Fakulti Kejuruteraan Mekanikal, Uitm Kampus Pasir Gudang, Johor</text>
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