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              <text>Dr. Saralah Devi A/P Mariamdaran</text>
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                <text>Terbit buku kes koreksional</text>
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                <text>Dr. Saralah Devi A/P Mariamdaran</text>
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                <text>Newspaper Cutting</text>
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                <text>Abnor Hamizam Abd Manap</text>
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                <text>Pusat Pengajian Psikologi Gunaan, Dasar dan Kerja Sosial, Universiti Utara Malaysia (UUM)</text>
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                <text>Timbalan Pengarah Akademik, Kolej Komuniti Jempol </text>
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              <text>LIST OF PUBLICATION&#13;
&#13;
Mariamdaran, S.D. (2018). The Big ‘I’, Little ‘I’ Technique: A Case Study of Cognitive Behavioural Therapy Intervention on Self-Acceptance among Young Drug Addicts. Journal of Human Development and Communication (JoHDEC). 7(-), 61 - 70. &#13;
&#13;
Mariamdaran, S.D. (2018). FAKTOR BERLAKUNYA PENYALAHGUNAAN DADAH DALAM KALANGAN PENGHUNI MUDA KLINIK CURE AND CARE REHABILITATION. PROSIDING SEMINAR ANTARABANGSA PSIKOLOGI KAUNSELING “KREATIVITI DALAM HUBUNGAN MENOLONG”. (), 182 - 189. &#13;
&#13;
Mariamdaran, S.D. (2018). THE MODERATING ROLE OF STRESS MANAGEMANT ON THE RELATIONSHIP BETWEEN INFORMATION OVERLOAD SYNDROME AND PERFORMANCE OF SAPSP LECTURERS. PROSIDING SEMINAR ANTARABANGSA PSIKOLOGI KAUNSELING “KREATIVITI DALAM HUBUNGAN MENOLONG”. (), 157 - 166. &#13;
&#13;
Mariamdaran, S.D. (2018). PENDEKATAN KAUNSELING : PENGARUH NEGATIF RAKAN SEBAYA DAN KESANNYA TERHADAP TINGKAH LAKU DELINKUEN REMAJA. PROSIDING SEMINAR ANTARABANGSA PSIKOLOGI KAUNSELING “KREATIVITI DALAM HUBUNGAN MENOLONG”. (), 44 - 51. &#13;
&#13;
Mariamdaran, S.D. (2018). MENGGUNAKAN AKTIVITI MELUKIS DALAM MENGANALISIS ISI HATI PENGHUNI MUDA DI SEBALIK TIRAI BESI. PROSIDING SEMINAR ANTARABANGSA PSIKOLOGI KAUNSELING “KREATIVITI DALAM HUBUNGAN MENOLONG”. (), 9 - 18. </text>
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&#13;
PROGRAM TAUTAN KASIH SYAWAL PUSAT KOREKSIONAL DUNGUN, TERENGGANU (2018), Leader, LAIN-LAIN&#13;
&#13;
Isu-Isu Psiko-Sosial Remaja Hamil Luar Nikah: Satu Kajian Terapi Seni/Art Therapy (2016), Member, UNIVERSITI&#13;
&#13;
PENGGUNAAN ART DALAM KALANGAN MANGSA PENDERAAN SEKSUAL: SATU KAJIAN KES (2015), Leader, UNIVERSITI&#13;
&#13;
INFORMATION AND COMMUNICATION OVERLOAD SYNDROME (ICOS) AND ACADEMIC PERFORMANCES AMONG POSTGRADUATE STUDENTS IN MALAYSIAN UNIVERSITIES. (2015), Leader, KPT&#13;
&#13;
The Moderating of Time and Stress Management on the Relationship between Information and Communication Overload Syndrome (I&amp;COS) and Performance among Academicians in Northern University of Malaysia (2015), Leader, UNIVERSITI</text>
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                <text>CV - Dr. Saralah Devi A/P Mariamdaran</text>
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        <name>Social Work and Policy UUM College of Arts and Sciences devi@uum.edu.my</name>
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              <text>ARTICLE IN ACADEMIC JOURNAL&#13;
&#13;
Narawi, S.M.S., &amp; Nuraini (2014). Pengkategorian Kata panggilan Dalam Masyarakat Kelabit: Perspektif Sosiolinguistik. Jurnal Linguistik. 18(2), 079 - 089.&#13;
 &#13;
LEE J. C., Narawi, S.M.S., &amp; Abdul Rahman, N.A. (2016). TEACHERS’ SELF-EFFICACY IN DEALING WITH BULLYING AMONG SECONDARY SCHOOLS STUDENTS IN MALAYSIA. Journal of Education and Social Sciences. 4(2), 48 - 56.&#13;
&#13;
LEE J. C., Abdul Rahman, N.A., &amp; Narawi, S.M.S. (2016). Bullying Cases Among Students: School Principals’ Self-Efficacy . Academy of Social Science Journal. 1(3), 72 - 79.&#13;
 &#13;
LEE J. C., Abdul Rahman, N.A., &amp; Narawi, S.M.S. (2016). Deputy Principals’ Self-Efficacy in Dealing with Bullying in Malaysian Secondary Schools. Journal of Advanced Research in Social and Behavioural Sciences . 4(1), 31 - 42.&#13;
&#13;
LEE J. C., NO_INITIAL, &amp; Narawi, S.M.S. (2017). IMPLEMENTING COOPERATIVE LEARNING AMONG POST GRADUATE STUDENTS: LECTURERS’ REFLECTION . International Journal Of Developmental Journal. 07(03), 12006 - 12010.&#13;
&#13;
Narawi, S.M.S. (2018). PENGARUH GAYA ASUHAN IBU BAPA TERHADAP GEJALA PONTENG SEKOLAH . Journal of Education and Social Sciences. 9(2), 11 - 22.&#13;
&#13;
Narawi, S.M.S. (2018). EFIKASI DIRI GURU DALAM MENANGANI KANAK-KANAK AGRESIF DI PRA-SEKOLAH : SATU KAJIAN KES DI NEGERI KEDAH DARUL AMAN. . Journal of Education and Social Sciences. 9(2), 38 - 48.</text>
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              <text>PAPERS IN CONFERENCE PROCEEDING&#13;
&#13;
Narawi, S.M.S. (2014). Keragaman Penggunaan Kata Panggilan Tepu' dalam Bingkai Budaya Masyarakat Kelabit. Prosiding Seminar Tahunan Linguistik Universitas Pendidikan Indonesia (SETALI) . 1(), 411 - 415.&#13;
 &#13;
Narawi, S.M.S. (2015). ADAPTASI UNSUR ALAM DAN UNSUR FAUNA DALAM KATA PANGGILAN ADAT: PENDIDIKAN UNTUK KELESTARIAN BUDAYA ETNIK KELABIT. Proceeding The 2nd International Convention on Islamic Management 2015 . 1(1), 1559 - 1567.&#13;
 &#13;
Narawi, S.M.S. (2015). GANTI NAMA DIRI DALAM BAHASA BANJAR DI KAMPUNG MASJID TINGGI, BAGAN SERAI, PERAK. PROSIDING SEMINAR LINGUISTIK KEBANGSAAN (SLiK 2015) PELESTARIAN DAN PEREKAYASAAN BAHASA. 1(1), 47 - 55.&#13;
 &#13;
LEE J. C., Abdul Rahman, N.A., &amp; Narawi, S.M.S. (2016). Dealing With Bullying Among Secondary School Students in Malaysia: Deputy Principal’s Self-Efficacy. THE 3rd INTERNATIONAL CONFERENCE ON LANGUAGE, EDUCATION, HUMANITIES AND INNOVATION (ICLEHI). 3(1), 120 - 133.&#13;
 &#13;
LEE J. C., Narawi, S.M.S., &amp; Abdul Rahman, N.A. (2016). TEACHERS’ SELF-EFFICACY IN DEALING WITH BULLYING AMONG SECONDARY SCHOOLS STUDENTS IN MALAYSIA. Proceeding - Kuala Lumpur International Communication, Education, Language and Social Sciences 4 (KLiCELS 4), 23 – 24 July 2016. Hotel Putra, Kuala Lumpur, Malaysia. 4(1), 149 - 163.&#13;
 &#13;
Mat Hassan, A.F., Isam, H., Mashetoh Abd Mutalib, &amp; Narawi, S.M.S. (2016). Persepsi Pelajar UUM Tentang Amalan Kesantunan Berbahasa di UUM. The International Conference On Government &amp; Public Affairs 2016 (ICOGPA 2016). 0(), 00 - 00.&#13;
 &#13;
Narawi, S.M.S. (2016). Budaya Bermukun Dan Bergendang Masyarakat Melayu Sarawak: Warisan Sejarah Lisan. BIARKAN MEREKA BERBICARA: SEKILAS PANDANG MENGENAI GERAKAN PARANG PANJANG DAN SELEMPANG MERAH DI MUKIM IV, BATU PAHAT, JOHOR. 1(1), 1 - 15.&#13;
 &#13;
Narawi, S.M.S. (2016). NILAI MURNI DALAM BERMUKUN DAN BERGENDANG MASYARAKAT MELAYU SARAWAK . Proceeding of ICECRS. 1(1), 1 - 11.&#13;
 &#13;
Narawi, S.M.S. (2016). NILAI LEKSIS SAHABAT DAN KAWAN: ANALISIS PROSODI SEMANTIK BERBANTU DATA KORPUS. Proceeding of ICECRS. 1(1), 1 - 7.&#13;
 &#13;
Narawi, S.M.S. (2017). Keindahan Pantun Percintaan Dalam Budaya Bermukun Dan Bergendang Masyarakat Melayu Sarawak. Memperindah Bahasa Memperkaya Budaya. 1(1), 283 - 288.&#13;
 &#13;
Narawi, S.M.S. (2017). SIMBOL NAMA TEMPAT DALAM PANTUN BUDAYA BERMUKUN DAN BERGENDANG MASYARAKAT MELAYU SARAWAK. Memartabatkan Pendidikan Bahasa, Sastera dan Budaya Melayu Peringkat Antarabangsa. 1(1), 965 - 975.&#13;
 &#13;
NO_INITIAL, Md. Yusoff, M.F., &amp; Narawi, S.M.S. (2018). Citra Gaya Penulisan Karya Indie. PROCEEDINGS 2nd International Conference on Media Studies 2018 : School of Multimedia Technology &amp; Communication ( SMMTC ) : GROWING WITH MED. 1(), 378 - 383.</text>
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              <text>CHAPTER IN BOOKS&#13;
&#13;
Narawi, S.M.S. (2015). Pantun Bermukun Melayu Sarawak: Penerapan Budaya Kesantunan, Bahasa Melayu dalam Konteks Budaya (pp. 561 - 570), Perak Darul Ridzuan:Universiti Pendidikan Sultan Idris, Tanjung Malim Perak Darul Ridzuan&#13;
&#13;
Narawi, S.M.S. (2014). Pelestarian Kata Panggilan Adat sebagai Upaya Memperkuat Karekter Bangsa Kelabit, Bahasa Ibu: Pelestarian dan Pesona Bahasanya (pp. 188 - 194), Bandung:UNPAD Press&#13;
</text>
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              <text>PAST &amp; CURRENT RESEARCHS&#13;
 &#13;
TRANSFORMASI ANIMASI CERITA RAKYAT TRADISIONAL: PENGAPLIKASIAN DAN IMPAK KEPADA SEKOLAH DAN MASYARAKAT (2018), Member, UNIVERSITI&#13;
 &#13;
KARAKTER NAMA KATA PANGGILAN ADAT ETNIK KELABIT (2016), Leader, UNIVERSITI&#13;
 &#13;
MENEROKA DAN MEMBINA KERANGKA MODEL KATA PANGGILAN ADAT MASYARAKAT KELABIT DALAM MELESTARIKAN KHAZANAH WARISAN NEGARA (2015), Leader, KPT&#13;
 &#13;
KESANTUNAN BERBAHASA: TINJAUAN KE ATAS PELAJAR UUM DARIPADA PERSPEKTIF SOSIAL (2014), Member, KPT&#13;
 &#13;
PEMBINAAN KERANGKA BAHASA MELAYU LISAN DALAM MEMBENTUK KORPUS TERAS IDENTITI PENUTUR BAHASA MELAYU SEBAGAI BAHASA KEBANGSAAN. (2014), Member, KPT&#13;
 &#13;
PEMBENTUKAN NILAI MURNI SEBAGAI SARANA MESEJ DALAM PANTUN BERMUKUN MASYARAKAT MELAYU SARAWAK: SUMBANGAN KEPADA PELESTARIAN KHAZANAH WARISAN NEGARA (2014), Leader, KPT</text>
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UUM College of Arts and Sciences</text>
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                <text>CV - Dr. Sawan @ Mohammad Syawal bin Narawi</text>
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UUM College of Arts and Sciences</text>
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Mohd Shafie, S. (2019). Potential use of fuel cell as electricity generation in malysia: a review. International journal of advanced science and technology. 28(8s), 772 - 776.&#13;
&#13;
Mohd Shafie, S. (2019). Investigation of blending biomass waste residue for electricity generation in malaysia: northern region. International journal of advanced science and technology. 28(8s), 105 - 113.&#13;
&#13;
Norsiah Hami, Mat Yamin, F., &amp; Mohd Shafie, S. (2019). The moderating role of sustainable maintenance on the relationship between sustainable manufacturing practices and social sustainability: a conceptual framework. International journal of engineering and advanced technology. 8(5C), 222 - 228.&#13;
&#13;
Mohd Shafie, S. (2018). A life cycle assessment for garden waste management in northern region of malaysia. International journal of recent technology and engineering (ijrte). 7(4S2), 125 - 128.&#13;
&#13;
Mohd Shafie, S., Othman, Z., &amp; Norsiah Hami (2018). Life cycle of biomass blending in electricity generation: an environmental and economic assessment life cycle of biomass blending in electricity generation: an environmental and economic assessment . International journal of technology. 9(8), 1681 - 1691.&#13;
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An implementation of sustainable manufacturing practice in textile industry : malaysia perspective (2019), Member, Antarabangsa&#13;
&#13;
An integrated approach for teaching-economic and environmental analysis of power generation from pineapple waste (2019), Member, Antarabangsa&#13;
&#13;
Energy efficient management application in university buildings : case of university utara malaysia (uum) and universitas islam bandung (unisba) (2019), Leader, Antarabangsa&#13;
&#13;
Developing a model for balancing the sustainability performance of smes in the malaysian manufacturing sector (2019), Member, Kpt&#13;
&#13;
A model of fuel cell based electricity generation in malaysia: life cycle approach (2019), Leader, Kpt&#13;
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&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). The md-matrix: A learning tool in the mobile application development course. International Journal of Mobile Communications. 7(4), 494 - 514.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Critical Analysis in Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners . International Journal of Computer Applications . 92(), 18 - 25.&#13;
&#13;
NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2014). Impulse Purchase in iTV Advertising: A Conceptual Model of Gap Analysis. International Journal of Computer Applications . 91(11), 20 - 26.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). Document Analysis Framework for Modelling iTV Advertising Towards Impulse Purchase . BRIS Journal of Advances in Science &amp; Technology. 2(5), 184 - 198.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptual Design Model On Interactive Television Advertising: Towards Influencing Impulse Purchase Tendency. ARPN Journal of Engineering and Applied Sciences . 10(3), 1427 - 1437.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Journal of Innovation Management and Technology (IJIMT) . 6(1), 1 - 7.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; Abd Muin, M.A. (2015). Conceptual Design Model of Interactive Television Advertising: Experts Reviews on Impulse Purchase Tendency. International Journal of Conceptions on Management and Social Sciences. 3(2), 40 - 45.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2010). Measuring Helpfulness of Personal Decision Aid Design Model. Global Journal of Computer Science and Technology. 10(5), 64 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). THE DESIGN PRINCIPLES OF ASSISTIVE COURSEWARE FOR LOW VISION (AC4LV) LEARNERS. ARPN Journal of Engineering and Applied Sciences . 10(3), 1447 - 1456.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). A Comparative Analysis on Conceptual Design Model of Assistive Courseware (AC) for Visually-Impaired Learners (AC4VI). Australian Journal of Basic and Applied Sciences. 8(4), 75 - 80.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). Expert Review on Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. International Journal of Conceptions on Management &#13;
and Social Sciences. 3(2), 35 - 39.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Personal Decision Support: An Intelligent Personality Decision Aid. International Journal of Conceptions on Management and Social Sciences. 3(2), 46 - 52.&#13;
&#13;
Shiratuddin, N., &amp; Sarif, S.M. (2015). Initial Design Model of Hybrid Intelligent Decision Aid. ARPN Journal of Engineering and Applied Sciences . 10(3), 1260 - 1269.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2015). MEASURING PERCEIVED HELPFULNESS OF COMPUTERIZED DECISION AID FOR YOUTH. Jurnal Teknologi (Sciences &amp; Engineering) Vol 77 No 29 Cultivating Creative Communities . 77(29), 77 - 83.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2016). Integrating multimedia learning theory in assistive courseware for low-vision learners. Jurnal Teknologi (Sciences &amp; Engineering). 78(2-2), 49 - 56.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Perceived Influence of Interactive Television Advertising Conceptual Design Model toward Impulse Purchase Tendency: A Survey. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 125 - 128.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Validation of Dynamic Multi-Criteria Decision Making Design Model for Youth Personal Decision Aid: Expert Reviews. International Journal on Interactive Digital Media. 4(3), 1 - 6.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). User Experience of Interactive Assistive Courseware for Low Vision Learners (AC4LV): Initial Round. TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS JOURNAL. 6(3), 488 - 496.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2017). The Development of Assistive Courseware for Young Low Vision Learners Based on Multiple Intelligence Theory. Journal of Fundamental and Applied Science. 9(5(S)), 989 - 1005.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., Sarif, S.M., &amp; NO_INITIAL (2018). INSTRUMENT FOR MEASURING THE INFLUENCING OF CONCEPTUAL DESIGN MODEL OF ITV ADVERTISING TOWARD IMPULSE PURCHASE . Journal of Fundamental and Applied Sciences. 10(4), 977 - 1002.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Recent Advances in Electrical and Computer Enginering. xxx(), 90 - 95.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., &amp; Zaibon, S.B. (2013). mBook Builder for Children: Measuring Usage and Learning Time. International Journal of IT and CS. 10(3), 92 - 100.&#13;
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&#13;
Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., &amp; NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players’ perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2013). Identification of Research Gap: T-Commerce Impulse Purchase for iTV advertising. 2013 International Conference on Informatics and Creative Multimedia. 1(), 114 - 117.&#13;
&#13;
Sarif, S.M., Haslina, M., Shiratuddin, N., Zaibon, S.B., &amp; Aziz, A, A. (2014). Integrating Multiple Intelligences and Personality Traits in a Dynamic Personal Decision Aid for Youth. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 796 - 801.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). An Impulse Purchase Conformity Tool for Interactive Television Advertising. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 1(), 291 - 296.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2014). CONCEPTUAL DESIGN MODEL ON INTERACTIVE TELEVISION ADVERTISING TOWARDS IMPULSE PURCHASE. Advancement in Information Technology International Conference (2014 ADVCIT). 1(), 0 - 0.&#13;
&#13;
Zaibon, S.B., Shiratuddin, N., &amp; Sarif, S.M. (2012). Towards Developing Cognitive Process Mobile Game-based Training (mGBT) Model. Proceeding of Knowledge Management International Conference (KMICe 2012). (), 500 - 501.&#13;
&#13;
NO_INITIAL, Shiratuddin, N., &amp; Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Conference on Economics Business and Marketing Management. (), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Zaibon, S.B. (2012). Decisional Guidance for Computerised Personal Decision Aid(ComPDA). Proceeding of Knowledge Management International Conference (KMICe 2012). (), 532 - 537.&#13;
&#13;
Shiratuddin, N., Zaibon, S.B., &amp; Sarif, S.M. (2012). Acceptability Factors if Iris-Based Authentication Method in Public Zones. Proceeding of 3rd International Soft Science Conference (ISSC) 2012. (), 87 - 92.&#13;
&#13;
NO_INITIAL, Sarif, S.M., &amp; Shiratuddin, N. (2015). ADVERTISING THEORIES IN IMPULSE PURCHASE ELEMENTS FOR ITV ADVERTISEMENT. 5th International Conference on Computing &amp; Informatics. 5(), 763 - 771.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2015). FIRST CYCLE OF USER EXPERIENCE ON ASSISTIVE COURSEWARE FOR YOUNG LOW VISION (AC4LV) LEARNERS. Proceedings of the 5th International Conference on Computing and Informatics, ICOCI 2015. 1(1), 180 - 186.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Reviews and Critiques on Learning Theories towards Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings Knowledge Management International Conference 2014. 1(1), 760 - 765.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings of International Conference on Advances in Education Technology (ICAET 2014). 1(1), 44 - 53.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2014). Integrating Multimedia Learning Theory in Assistive Courseware for Low Vision (AC4LV) Learners. 3rd International Conference on Interactive Digital Media ICIDM 2014. 1(1), 102 - 109.&#13;
&#13;
Mohamad, B., Sarif, S.M., &amp; Zaibon, S.B. (2016). Guest Editors’ Message . European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 1 - 3.&#13;
&#13;
Sarif, S.M., NO_INITIAL, &amp; Shiratuddin, N. (2016). Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 0(), 1 - 7.&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2016). Design model of computerized personal decision aid for youth: An expert review. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST’16). 1761(), 00 - 00.&#13;
&#13;
Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., &amp; Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Proceedings of the 7th International Conference on Communications and Information Technology (CIT '13). 7(), 90 - 95.&#13;
&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2018). The Effect of Signaling Principle in Asmaul Husna Mobile App on Knowledge, Perceived Awareness and Perceived Motivation Among Muslim. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 111 - 118.&#13;
&#13;
Shiratuddin, N., Sarif, S.M., Haslina, M., Zaibon, S.B., &amp; Aziz, A, A. (2013). Youth Personal Decision Aid (YouthPDA): The Preferred Youth Decision Making Areas. Proceeding of 4th International Conference on Computing and Informatics. (), 215 - 221.</text>
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&#13;
Abdul Mutalib, A., &amp; Sarif, S.M. (2013). Preliminary Investigation on Creative Educational Content for Visually-impaired (VI) Learners, Advances in Visual Informatics (pp. 408 - 417), Switzerland:Springer International Publishing&#13;
&#13;
Sarif, S.M., &amp; Shiratuddin, N. (2009). Construction of Matrix and eMatrix for Mobile Development Methodologies, Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 113 - 126), University of Western Sydney, Australia:IGI Global</text>
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&#13;
A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY RECOMMENDATION SYSTEM USING LOCAL KNOWLEDGE (2016), Member,&#13;
&#13;
INTEGRATED CONSUMER DECISION MAKING PROCESS MODEL FOR HOUSE PURCHASING DECISIONS: A CASE STUDY OF FIRST-TIME HOMEBUYERS IN MALAYSIA (2016), Leader,&#13;
&#13;
Framework for Evaluating and Selecting Mobile-Learning Applications: Towards Usability Assuran (2015), Member, &#13;
UNIVERSITI&#13;
&#13;
Dynamic Conceptual Design Model for Youth Personal Decision AID (YouthPDA) (2014), Member, UNIVERSITI&#13;
&#13;
Conceptual Design Model of Interactive Television Advertising towards Impulse Purchase (2014), Member, UNIVERSITI&#13;
&#13;
CONCEPTUAL MODEL OF T-COMMERCE IMPULSE PURCHASE FOR INTERACTIVE TELEVISION ADVERTISING (2013), Leader, KPT&#13;
&#13;
Conceptual Design Model of Assistive Courseware for Visually-Impaired Learners (AC4VI) (2013), Member, UNIVERSITI&#13;
&#13;
Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Leader, KPT&#13;
&#13;
PERSONAL - DECISION AID FOR YOUTH COMMUNITY SERVICES (2012), Leader,&#13;
&#13;
FUNCTIONAL MODEL OF mBOOK BUILDER: A MEANS TO FOSTERING CREATIVITY (2011), Member,&#13;
&#13;
MODIFIED ACCEPTABILITY MODEL OF IRIS-BASED AUTHENTICATION METHOD IN PUBLIC ZONES (2011), Member, KPT&#13;
&#13;
ALAT BANTU PENGKOMERSILAN IPTComKitTM: SATU PENDEKATAN KE ARAH PEMBUDAYAAN KOMERSILAN PENYELIDIKAN IPT (2010), Member,</text>
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