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              <text>Papers in Conference Proceeding&#13;
&#13;
Yusoff, N., Samsudin, S., &amp; NO_INITIAL (2010). Transformasi sosial masyarakat tani di kawasan MADA :Perkembangan masyarakat tani dan pengurusan perubahan. Seminar Kebangsaan Pusat Pengajian Sosial,Pembangunan dan Persekitaran . (), 888 - 895.&#13;
&#13;
Abd. Aziz, F.S., Samsudin, S., &amp; Aziz, Z. (2014). The Influence of Motivation on Safety Commitment. 3rd International Conference of Management, Economic and Finance (ICMEF 2014) Proceeding. 0(), 0 - 0.&#13;
&#13;
NO_INITIAL, Samsudin, S., &amp; Mohd. Jalil, N.H. (2017). Exploring the Pattern of Internal Communication in Total Quality Management Implementation in Manufacturing Companies. INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2016 (i-COME’16). (), - .&#13;
&#13;
Samsudin, S., Taib, C.A., &amp; Yusoff, R.Z. (2017). Internal Communication as One of the Critical Success Factors of TQM Implementation in Manufacturing Companies in Malaysia. Sintok International Conference on Social Science and Management 2017. (), - .</text>
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&#13;
Mustaffa, C.S., Ahmad, M.K., Abu Talib, Z., Samsudin, S., &amp; Aripin, N. (2006). Teori Komunikasi, Sintok:Pusat Pendidikan Profesional dan Lanjutan, Universiti Utara Malaysia</text>
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              <text>Past &amp; Current Researchs &#13;
&#13;
THE IMPACT OF SOCIAL SECURITY ORGANIZATION PROGRAMME TOWARDS SAFETY MANAGEMENT PRACTICES AND COMMUTING INSURED PERSON SAFETY BEHAVIOUR (2015), Member,&#13;
&#13;
Pembangunan Instrumentasi Ujian Personaliti Secara Holistik Di Kalangan Mahasiswa IPTA (2012), Member, KPT&#13;
&#13;
Towards a Holistic Model of Communication Management to Manage Foreign Workers In Malaysian Manufacturing Companies (2012), Leader, KPT&#13;
&#13;
THE EFFECTIVE ORGANIZATIONAL COMMUNICATION PRACTICES FOR MANAGING FOREING WORKERS IN MANUFACTURING COMPANIES IN NORTHERN REGION OF MALAYSIA (2012), Leader, KPT&#13;
&#13;
INTERNAL COMMUNICATION PRATICES IN MANUFACTURING COMPANIES IN THE NORTHERN REGION OF MALAYSIA (2011), Leader,&#13;
&#13;
FAKTOR YANG MEMPENGARUHI KEBERKESANAN IKLAN DI LAMAN WEB DI MALAYSIA (2004), Leader, KPT&#13;
&#13;
TRANSFORMASI SOSIAL MASYARAKAT TANI DI KAWASAN MADA KEDAH (2003), Member, KPT&#13;
&#13;
MEDIUM KOMUNIKASI EFEKTIF DALAM PENYAMPAIAN MESEJ PENGURUSAN KUALITI MENYELURUH DI UNIVERSITI UTARA MALAYSIA (2002), Leader, KPT</text>
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              <text>LIST OF PUBLICATION&#13;
&#13;
Mrs. Siti Azura Binti Bahadin (2017). Job Embeddedness (JE): Faktor di sebalik pekerja untuk kekal di sesebuah organisasi. PROSIDING PERSIDANGAN KERJA SOSIAL KEBANGSAAN 2017 (PESAN 2017). 1(1), 523 - 528.</text>
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&#13;
Pengaruh Ciri-Ciri Peribadi,Ciri-Ciri Kerja, Pengalaman Di Tempat Kerja Dan Kepimpinan Ketua Ke Atas Komitmen Organisasi Dalam Kalangan Guru-Guru SAR (Sekolah Agama Rakyat) Negeri Perak (2016), Leader, UNIVERSITI&#13;
&#13;
FAKTOR PENARIK BAGI GURU-GURU SEKOLAH AGAMA RAKYAT (SAR) TANPA BANTUAN KERAJAAN (2007), Leader, KPT</text>
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              <text>ARTICLE IN ACADEMIC JOURNAL&#13;
&#13;
Hamid, N.A., Ishak, M.S., &amp; Mohmad Yazam, S.S.N. (2015). Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits. The Journal of Social Media in Society. 4(2), 138 - 165.</text>
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              <text>PAPERS IN CONFERENCE PROCEEDING&#13;
&#13;
Mohmad Yazam, S.S.N. (2012). Buying Contact Lenses Online: An Undergraduate Students' Perspective. Proceeding of JOGJA International Conference On Communication (JICC2012). (), 662 - 676.&#13;
&#13;
Mohmad Yazam, S.S.N. (2012). ASSESSING AUDIENCES’ SATISFACTION OF ADVERTISING DIGITAL-BILLBOARD: A U&amp;G THEORETICAL PERSPECTIVE. Proceeding of International Conference on ARTS, Social Sciences and Technology 2012. (), I2186-1 - I2186-17.&#13;
&#13;
Mohmad Yazam, S.S.N., Ishak, M.S., &amp; Hamid, N.A. (2011). THE RELATIONSHIP BETWEEN ADVERTISING AND MUSLIM STUDENTS’ INTENTION TO VISIT KOPITIAMS. PROSEEDING OF INTERNATIONAL CONFERENCE OF MEDIA AND COMMUNICATION. (), 101 - 119.&#13;
&#13;
Hamid, N.A., Shiratuddin, N., &amp; Mohmad Yazam, S.S.N. (2013). A CASE STUDY ON CONTENTPRENEUR: HOW TO SET UP AN ONLINE CREATIVE BUSINESS?. National Case Study Conference 2013: Enriching Research, Developing Learning &amp; Applying Excellence in Teaching. 1(), 418 - 420.</text>
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&#13;
Hamid, N.A., Ishak, M.S., Ismail, S.A., &amp; Mohmad Yazam, S.S.N. (2013). Social Media Usage among University Students in Malaysia , Social Media and the New Academic Environment: Pedagogical Challenges (pp. 244 - 255), Pennsylvania:IGI Global </text>
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              <text>PAST &amp; CURRENT RESEARCHS &#13;
&#13;
Pengaruh Iklan Terhadap Keinginan Pelajar Islam Mengunjungi Kopitiam Berasaskan Teori Tingkahlaku Terancang (2011), Leader,&#13;
&#13;
IMPLICATIONS OF SOCIAL MEDIA ON END-USER PERSONALITY (2011), Member,&#13;
&#13;
PERUBAHAN PERSEPSI,PSIKOLOGI DAN KOMUNIKASI PELAJAR PROGRAM STUDENT DEVELOPMENT GROUP (SDG) DI UNIVERSITI UTARA MALAYSIA (2010), Member, KPT</text>
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CHAIRMAN'S STATEMENT OF DISTRESSED COMPANIES IN MALAYSIA: FORETELLING A PROPHECY OR PORTRAYING SELF-SERVING BEHAVIOUR? (2006), Member, KPT&#13;
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&#13;
Cryptocurrency adoption: current stage, opportunities, and open challenges . International journal of advanced computer research. 9(44), 293 - 307, (2019).&#13;
&#13;
A review on content distribution through caching in information centric networking. Journal of advance research in dynamical &amp; control systems. 11(1), 213 - 220, (2019).&#13;
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Compound popular content caching strategy in named data networking. Electronics. 8(7), 771 - 793, (2019).&#13;
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The internet of things: a review of enabled technologies and future challenges. Ieee access. 7(xx), 7606 - 7640, (2019).&#13;
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Trust management techniques for the internet of things: a survey. Ieee access. 7(xx), 29763 - 29787, (2019).&#13;
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A new traffic offloading mechanism in heterogeneous wireless network based on user profiling (2019), Member, Kpt&#13;
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Peering discovery scheme for device-to-device communication in the next generation wireless networks (2019), Leader, Universiti&#13;
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Context-aware analytical radio access technology selection mechanism for fifth generation networks (2015), Member, Kpt&#13;
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Flexible popularity-based caching in information-centric networking (2015), Leader, Kpt&#13;
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&#13;
Building information modelling (bim) benefits and challenges: malaysian construction organization experience . journal of computational and theoretical nanoscience. 16(12), 4914 - 4924, (2019).&#13;
&#13;
Building information modeling (bim) in malaysian construction industry: benefits and future challenges. Aip conference proceedings. (), - , (2018).&#13;
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Challenges and opportunities of disaster education program among uum student. Aip conference proceedings. 2016(), 020038-1 - 020038-6, (2018).&#13;
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Modul pelan tindakan amalan hijau pusat sukan uum : penarafan indeks bangunan hijau pusat sukan uum (2019), Member, Universiti&#13;
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Pembangunan dan pre komersilan produk green klay mask for sinus relief (2017), Member, Universiti&#13;
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Assessment of management efectivess: the case on pulau tioman marine park pahang (2013), Member, Kementerian/agensi lain&#13;
&#13;
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&#13;
Abdullah, Z., Shaari, H., Abdul-Aziz, S., Abu Bakar, F., Sawandi, N., Sharif, Z., Ariff, A.H.M., NO_INITIAL, &amp; Tan.C.Y (2009). Financial Reporting Standard Requirements an Applications in Financial Accounting and Reporting, Malaysia:PEARSON Malaysia&#13;
&#13;
Tan.C.Y (2009). Financial Reporting Standards Requirements and Applications in Financial Accounting and Reporting, Pearson Malaysian Sdn Bhd, Lot 2, Jalan 215, Off Jalan Templer, 46050 Petaling Jaya, Selangor, Malaysia.:Prentice Hall&#13;
&#13;
Hazeline, A., Sawandi, N., Abdullah, Z., Saad, R.A.J., &amp; Tan.C.Y (2006). Duit Banyak Bertambah Banyak, Batu Caves,Selangor:PTS Professional Publishing Sdn.Bhd&#13;
&#13;
Abas, Z., Abdullah, Z., Saad, R.A.J., Abd. Wahab, M.S., Hazeline, A., Md Hussain, M.H., Shaari, H., Tan.C.Y, &amp; Sawandi, N. (2006). Introduction to managerial accounting 1: Learning strategies to improve student performance, Petaling Jaya, Selangor:Prentice Hall&#13;
&#13;
Ali, A., Che Zuriana, M.J., Ishak, R., NO_INITIAL, Amran, N.A., Md Hussain, M.H., Salleh, D., Tan.C.Y, Muhammad, F., Jamaluddin, N.A., Mohamed, R., &amp; Abdullah, Z. (2004). Costing for specialized industries, Malaysia:Thomson Learning</text>
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RACIAL DIFFERENCES IN INVESTOR'S FINANCIAL RISK TOLERANCE (2007), Leader, KPT&#13;
&#13;
COSTING PRACTICES: THE CASE OF HOTEL INDUSTRY IN MALAYSIA (2003), Member, KPT&#13;
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