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(2010). A framework of outsourcing relationship marketing: a focus on the malaysian hotel industry. International journal of electronic customer relationship management. 4(1), 4 - 18.&#13;
(2011). To what extent does manager's leadership style influence hotel front liners to become customer oriented?. World applied sciences journal. 14(1), 92 - 97.&#13;
(2001). The impact of government policy on the supply response of malaysian palm oil, rubber and cocoa products. Utara management review. 2(1), 41 - 64.&#13;
(2015). The influence of relationship quality on customer loyalty in the context of outsourcing in the malaysian hotel industry. International journal of economic research. 13(5), 3379 - 3392.&#13;
(2016). The influence of relationship quality on customer loyalty in the dual-banking system in the northern states of peninsular malaysia. Procedia social and behavioral sciences journal. 219(), 606 - 613.&#13;
(2012). The influence of relationship quality and switching costs on customer loyalty in the malaysian hotel industry.. Procedia social and behavioral sciences journal. 62(), 1023 - 1027.&#13;
(2016). Relationship quality as mediator between perceived value and customer loyalty: evidence from dual-window banks in northern peninsular malaysia . Ponte. 72(12), 370 - 380.&#13;
(2016). Predictors of customer loyalty in the malaysian hotels’ outsourcing relationships . International review of management and marketing. 6(S8), 205 - 211.&#13;
(2016). Developing undergraduates’ multicultural skills for career success and national integration. International review of management and marketing. 6(8), 187 - 192.&#13;
(2016). Towards understanding financial behavior of smes: role of socio psychological factors of owner-manager . Studia ubb negotia. 61 (LX1)(6), 65 - 82.&#13;
(2017). The validation of salesforce performances instrument for indonesia life insurance industry. International journal of recent scientific research. 8(2), 15616 - 15619.&#13;
(2017). Validation of instruments for measuring the salesforce characteristics in life insurance business in indonesia. International journal of science and research . 6(3), 62 - 65.&#13;
(2016). Impact of social and religious beliefs on smes intention towards adoption of formal finance: a proposed model . Journal of business and social review in emerging economies. 2(2), 167 - 174.&#13;
(2017). Employee brand citizenship behavior in the nigeria telecommunication sector .  international journal of management research and review . 7(10), 967 - 973.&#13;
(2017). Do customer satisfaction and service quality predict loyalty in nigerian hospitality industry?. International journal of economic research. 14(20), 1 - 10.&#13;
(2017). Unravelling the vague process in the hpwps-firm performance nexus using employee creativity. International journal of economic research. 11(2), 527 - 541.&#13;
(2018). Influence dimensions of brand equity on purchase intention toward smartphone in malaysia. Vfast transactions on education and social sciences. 15(1), 7 - 19.&#13;
(2018). Assessing the antecedents of usage intention on islamic banking products in dual banking. Advanced science letters . 24(1), 482 - 484.&#13;
(2018). Influence of awareness on sme’s intention towards adoption of islamic finance in pakistan. Review of economics and development studies. 4(1), 51 - 59.&#13;
(2018). Aligning malaysian smes with the megatrends: the roles of hpwps and employee creativity in enhancing malaysian sme performance. Global business review. Dec(1), 1 - 17.&#13;
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