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&#13;
(2016). Promoting pro-environmental behaviours: message framing as an intervention in recycling campaign. International postgraduate business journal . 8(2), 00 - 00.&#13;
(2016). Business strategic analysis among hotels in malaysia. The international journal of business and management. 4(11), 168 - 175.&#13;
(2017). Does the country of origin of a halal logo matter? the case of packaged food purchases.. Review of international business and strategy. 27(4), 484 - 500.&#13;
(2017). The relationship between dimension of consumption value and intention to purchase of green products. The international journal of business &amp; management. 5(10), 215 - 221.&#13;
(2017). An empirical study on brand image factors that influence students behaviour. International journal of economic research. 14(20), .. - ...&#13;
(2017). Literasi konsep halal: perbandingan antara belia muslim dan belia non-muslim. . Malaysian journal of consumer. 29(Disember), 97 - 113.&#13;
(2017). Young consumer response to message framing in recycling advertisements. International journal of economic research. 14(15), 391 - 402.&#13;
(2018). Model of muslim consumers’ willingness to purchase genetically modified foods (gm foods). Jurnal pengguna malaysia. 31(1), 70 - 81.&#13;
(2019). Demystifying consumer purchase intention for remanufactured auto parts. Voice of academia. 15(1), 52 - 60.&#13;
(2019). Customer experience as predictor of loyalty in the nigerian hospitality context. Iosr journal of business and management . 21(4), 31 - 36.&#13;
(2019). Employing the integrated business strategies among hotels: a qualitative approach. Journal of advanced research in dynamical &amp; control systems. 11(5), 555 - 563.&#13;
(2019). Demystifying customer satisfaction towards an authorised automobile service centre. Voice of academia. 15(2), 74 - 80.&#13;
(2019). Assessing the challenges and opportunities for smes in thailand online retail market. Voice of academia. 15(1), 52 - 62.&#13;
(2019). Purchasing intention towards halal food among non-muslim consumers. Jurnal pengguna malaysia. 32(1), 12 - 25.&#13;
(2020). Determinants of brand authenticity of high quality apparel industry in developing country: a moderating effect of entrepreneurial. International journal for quality research. 14(3), 913 - 930.&#13;
(2016). Ketersediaan penerimaan makanan diubahsuai genetik (genetically modified food- gm food): tinjauan dari perspektif pengguna muslim. 8th international management and accounting conference (imac8) leveraging governance towards sustainability. 0(), 691 - 700.&#13;
(2012). Prinsip pemasaran , Kuala Lumpur:Pearson&#13;
(2021). Malaysia on the way to sustainable development: circular economy and green technologies., Modeling economic growth in contemporary malaysia (pp. 1 - 392), United Kingdom:Emerald Publishing&#13;
(2021). Agrarian sector: trends, scenarios, and policy: sustainable palm oil plantation on world demand., Modeling economic growth in contemporary malaysia (pp. 1 - 392), United Kingdom:Emerald Publishing</text>
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&#13;
Membangunkan modul latihan usahawan media sosial : komuniti usahawan belia negeri kedah (2017), Member, UNIVERSITI&#13;
Human resource strategic analysis among hotels in malaysia (2016), Member, UNIVERSITI&#13;
Halal literacy : assessing halal knowledge among non-muslims' consumers towards halal certification (2016), Member, UNIVERSITI&#13;
Let's be green kids! revealing the message framing preferences among young childrens and the affect of islamic framing as an intervention (2016), Leader, UNIVERSITI&#13;
Young consumers literacy towards genuine halal certification. a case of china and malaysia youths (2016), Leader, ANTARABANGSA</text>
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&#13;
(2010). The mediating effect of opportunity for entrepreneurial activity on micro-credit and women entrepreneur?s performence: a conceptual framework.. International journal of business and social science (ijbss). 1(3), 234 - 238.&#13;
(2013). Evaluation of effectiveness of training and development: the kirkpatrick model. Asian journal of business and management sciences . 2(11), 14 - 24.&#13;
(2013). Review of theory of human resources development participation. Journal of wei business and economics. 2(1), 47 - 58.&#13;
(2013). Exploring career success among women engineers: the malaysian case. International journal of education and research . 1(11), 1 - 8.&#13;
(2010). The effect of microfinance factors on women entrepreneurs? performance in nigeria: a conceptual framework. International journal of business and social science (ijbss). 1(2), 255 - 263.&#13;
(2015). The moderating effect of physical and social environment on the relationship between perceived technology training and job commitment among academic staff at nigerian universities. International journal of management in education . 9(3), 290 - 302.&#13;
(2015). Social networks and women micro-enterprise performance: a conceptual framework. Mediterranean journal of social sciences. 6(4), 360- - 366.&#13;
(2012). Creating green consumers: how environmental knowledge and environmental attitude lead to green purchase behaviour?. International journal of arts and sciences. 5(1), 55 - 71.&#13;
(2011). Attributes, environment factors and women entrepreneurial activity: a literature review. Asian social science . 7(9), 124 - 130.&#13;
(2011). A qualitative analysis of micro-credit group liability and women entrepreneur’s performance. Business and management review. 1(5), 33 - 39.&#13;
(2010). A measurement model of lecturer s personality for public higher education institution in malaysia . Interdisciplinary journal of contemporary research in business. 2(1), 432 - 440.&#13;
(2012). Modelling workplace spirituality and teaching effectiveness for academician in malaysia. International journal of business and management studies. 4(1), 157 - 164.&#13;
(2009). Trust and coordination in cross-functional new product development (npd) teams and the effects on new product development performance: the malaysian perspective. International journal of management and innovation. 1(1), 72 - 90.&#13;
(2013). Organizational practices and employee engagement: a case of malaysia electronics manufacturing firms. Business strategy series. 4(1), 3 - 10.&#13;
(2011). Perceptions of authentic leadership and its impact on employee engagement: a case of malaysia semiconductor manufacturing firm. Elixir journal . 41(), 5871 - 5876.&#13;
(2012). What drives the career choice among engineers. International journal of research studies in management. 1(2), 15 - 24.&#13;
(2012). Loan access, skill acquisition, bonding and the moderating effect of self-confidence on women entrepreneurs’ business performance: a case of nigeria. International journal of business and management studies. 4(1), 77 - 85.&#13;
(1999). Wanita menuju ke era keusahawanan: memahami aktiviti jaringan usahanita. Jurnal pengurusan . 18(), 109 - 129.&#13;
(2013). The performance of female entrepreneurs : credit, training and the moderating effect of attitude towards risk taking. International journal of management. 30(3), 10 - 22.</text>
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&#13;
A new theoretical model of service-oriented organizational citizen behavior among nurses in malaysia (2016), Leader, UNIVERSITI&#13;
Cultivating service-oriented organizational citizenship behavior: the role of personal resources and work engagement (2015), Member, KPT&#13;
Promoting innovation in hotel industry in jordan: hrm practices and the mediation role of knowledge management (2013), Leader, UNIVERSITI&#13;
Employee engagement among nurse in bangkok : job -personal resources and the mediating role of psychological conditions (2013), Leader, UNIVERSITI&#13;
"strategi mekanisme dalam pengurusan dan pembangunan bakat di ipt" (2012), Member, LAIN-LAIN&#13;
Constructing transformational creativity and developing transformational creativity variables scale (tcvs) (2012), Member, KPT&#13;
Promoting service innovation in hotel industry through human resource management practices and knowledge sharing (2012), Leader, KPT&#13;
Pembentukan deskripsi dan spesifikasi kerja bagi penjawat pentadbiran akademik di universiti utara malaysia (2011), Member, UNIVERSITI&#13;
Exploring career success among women engineers: development of an integrative model (2011), Member, KPT&#13;
Shopping orientation and purchase behaviour of malaysian consumers towards green products (2011), Member, KPT&#13;
Women entrepreneurs' performance in nigeria: private microfinance factors with the mediating effect of opportunity and the moderating effect of attitude towards risk. (2011), Leader, UNIVERSITI&#13;
Person-job fit, person-organization fit, proactive personality and career success: the mediating role of job performance (2011), Member, UNIVERSITI&#13;
Determination of the etent of dependency pf foreign human resource in the construction industry (2010), Member, INDUSTRI&#13;
Modelling workplace spirituality and teaching effectiveness for higher education in malaysia (2010), Member, KPT&#13;
Knowledge management : the state of the art in malaysia and its added value to the respective instit (2000), Member, MOSTI&#13;
Wanita menuju ke era keusahawanan memahami aktiviti jaringan usahanita (1997), Member, UNIVERSITI&#13;
Program pembangunan keusahawanan di kalangan usahawan wanita : satu penilaian (1996), Leader, KPT&#13;
Pemulihan syarikat tenat (1984), Member, UNIVERSITI</text>
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&#13;
(2016). Can academic performance enhance group membership and leadership among student entrepreneurs in malaysia?. Asian social science . 12(4), 87 - 92.&#13;
(2016). Knowledge sharing effect on hrm practices and organisational innovation among malaysia's four and five star hotels. International business management. 10(16), 3580 - 3590.&#13;
(2017). Leadership skill, leadership style and job commitment among academic staff of nigerian universities: the moderating effects of employee’s attitude and work environment. Int. j. management in education,. 11(1), 77 - 93.&#13;
(2012). The relationships between environmental knowledge, environmental attitude and subjective norms on malaysian consumers green purchase behavior. Malaysian journal of consumer. 15(), 1 - 20.&#13;
(2012). The moderating effect of social environment on the relationship between entrepreneurial orientation and entrepreneurial intentions of female sudents at nigerian universities.. International journal of management sciences and business research. 1(4), 1 - 16.&#13;
(2016). Investigating the link between knowledge sharing and innovation capability. Journal of technology and operation management (jtom). 11(2), 58 - 67.&#13;
(2017). The emergence of innovation, knowledge sharing behavior, islamic work ethic and entrepreneurial orientation: a conceptual framework for the public sector. International business management. 11(6), 1234 - 1239.&#13;
(2017). Assessing the importance of entrepreneurial orientation on innovation in service sector. International journal of business and management invention. 6(7), 35 - 39.&#13;
(2017). Islamic work ethic and public sector innovation: entrepreneurial orientation as a moderator. International journal of business and technopreneurship. 7(2), 203 - 212.&#13;
(2017). Pengaruh kepimpinan servant ke atas gelagat kewarganegaraan organisasi dalam kalangan guru: satu model konsepsual. Journal of global business and social entrepreneurship . 1(3), 44 - 54.&#13;
(2017). Effect of crowd-funding on entrepreneurial intentions among academic staff of nigerian universities . International journal of management in education . 11(4), 367 - 380.&#13;
(2017). Factors influencing youth’s leadership participation in peninsular malaysia. International review of management and marketing. 7(2), 315 - 325.&#13;
(2015). Enhancing the socio-economic wellbeing of malaysian local women through social capital and micro-enterprise performance. Journal of entrepreneurship and business. 3(2), 13 - 25.&#13;
(2017). The relationship between psychological empowerment and job involvement. Journal of applied structural equation modeling. 1(1), 44 - 61.&#13;
(2017). Examining the influence of job characteristic on the psychological empowerment of bank managers in malaysia. International journal of economic research. 14(15 part 11), 49 - 60.&#13;
(2018). Lean start-up awareness and effect on entrepreneurial intentions among malaysian youths. Int. j. management in education,. 12(1), 57 - 69.&#13;
(2018). Predicting service-oriented citizenship behaviour among frontlines with personal resources work engagement: a proposed research framework. Journal of advanced research in social and behavioural sciences . 10(1), 74 - 79.&#13;
(2018). Kesan kepemimpinan transformasi pengetua ke atas keseimbangan kerja dan kehidupan guru. International academic research journal of social science. 4(1), 19 - 27.&#13;
(2017). Adakah gaya kepemimpinan transformasi memberi kesan keatas keseimbangan kerja dan kehidupan?. International journal of muamalat. 1(1), 54 - 65.&#13;
(2018). Pengaruh personaliti big five kepada keseimbangan kerja-kehidupan: perspektif guru. international journal of education, psychology and counseling . 3(8), 21 - 31.&#13;
(2017). Pengaruh kepimpinan servant ke atas gelagat kewarganegaraan organisasi dalam kalangan guru: satu model konsepsual. Journal of global business and social entrepreneurship . 1(3), 44 - 54.&#13;
(2018). Hubungan antara ciri sosial reka bentuk kerja dan gelagat kewarganegaraan organisasi: satu model konsepsual. Journal of global business and social entrepreneurship . 2(9), 72 - 82.</text>
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                <text>Felo Adjung NCRC Berkongsi Ilmu Strategi Lautan Biru di EDC UUM</text>
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                <text>Northern Corridor Research Centre (NCRC)</text>
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                <text>EDC Resort, Universiti Utara Malaysia</text>
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