Title

CV - Dr. Siti Mahfuzah Binti Sarif

Description

8 pages, text and photo, color, Aug 20, 2018

Creator

Dr. Siti Mahfuzah Binti Sarif

Source

Portal UUM

Rights

Multimedia Technology and Communication, CAS

Format

PDF

Language

English

Bibliography

Article in Academic Journal

Sarif, S.M., & Shiratuddin, N. (2009). The md-matrix: A learning tool in the mobile application development course. International Journal of Mobile Communications. 7(4), 494 - 514.

Abdul Mutalib, A., & Sarif, S.M. (2014). Critical Analysis in Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners . International Journal of Computer Applications . 92(), 18 - 25.

NO_INITIAL, Sarif, S.M., & Shiratuddin, N. (2014). Impulse Purchase in iTV Advertising: A Conceptual Model of Gap Analysis. International Journal of Computer Applications . 91(11), 20 - 26.

NO_INITIAL, Shiratuddin, N., & Sarif, S.M. (2014). Document Analysis Framework for Modelling iTV Advertising Towards Impulse Purchase . BRIS Journal of Advances in Science & Technology. 2(5), 184 - 198.

NO_INITIAL, Shiratuddin, N., & Sarif, S.M. (2015). Conceptual Design Model On Interactive Television Advertising: Towards Influencing Impulse Purchase Tendency. ARPN Journal of Engineering and Applied Sciences . 10(3), 1427 - 1437.

NO_INITIAL, Shiratuddin, N., & Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Journal of Innovation Management and Technology (IJIMT) . 6(1), 1 - 7.

NO_INITIAL, Shiratuddin, N., Sarif, S.M., & Abd Muin, M.A. (2015). Conceptual Design Model of Interactive Television Advertising: Experts Reviews on Impulse Purchase Tendency. International Journal of Conceptions on Management and Social Sciences. 3(2), 40 - 45.

Sarif, S.M., & Shiratuddin, N. (2010). Measuring Helpfulness of Personal Decision Aid Design Model. Global Journal of Computer Science and Technology. 10(5), 64 - 80.

Abdul Mutalib, A., & Sarif, S.M. (2015). THE DESIGN PRINCIPLES OF ASSISTIVE COURSEWARE FOR LOW VISION (AC4LV) LEARNERS. ARPN Journal of Engineering and Applied Sciences . 10(3), 1447 - 1456.

Abdul Mutalib, A., & Sarif, S.M. (2014). A Comparative Analysis on Conceptual Design Model of Assistive Courseware (AC) for Visually-Impaired Learners (AC4VI). Australian Journal of Basic and Applied Sciences. 8(4), 75 - 80.

Abdul Mutalib, A., & Sarif, S.M. (2015). Expert Review on Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. International Journal of Conceptions on Management
and Social Sciences. 3(2), 35 - 39.

Shiratuddin, N., & Sarif, S.M. (2015). Personal Decision Support: An Intelligent Personality Decision Aid. International Journal of Conceptions on Management and Social Sciences. 3(2), 46 - 52.

Shiratuddin, N., & Sarif, S.M. (2015). Initial Design Model of Hybrid Intelligent Decision Aid. ARPN Journal of Engineering and Applied Sciences . 10(3), 1260 - 1269.

Sarif, S.M., & Shiratuddin, N. (2015). MEASURING PERCEIVED HELPFULNESS OF COMPUTERIZED DECISION AID FOR YOUTH. Jurnal Teknologi (Sciences & Engineering) Vol 77 No 29 Cultivating Creative Communities . 77(29), 77 - 83.

Abdul Mutalib, A., & Sarif, S.M. (2016). Integrating multimedia learning theory in assistive courseware for low-vision learners. Jurnal Teknologi (Sciences & Engineering). 78(2-2), 49 - 56.

Sarif, S.M., NO_INITIAL, & Shiratuddin, N. (2016). Perceived Influence of Interactive Television Advertising Conceptual Design Model toward Impulse Purchase Tendency: A Survey. Journal of Telecommunication, Electronic and Computer Engineering . 8(8), 125 - 128.

Sarif, S.M., & Shiratuddin, N. (2016). Validation of Dynamic Multi-Criteria Decision Making Design Model for Youth Personal Decision Aid: Expert Reviews. International Journal on Interactive Digital Media. 4(3), 1 - 6.

Abdul Mutalib, A., & Sarif, S.M. (2017). User Experience of Interactive Assistive Courseware for Low Vision Learners (AC4LV): Initial Round. TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS JOURNAL. 6(3), 488 - 496.

Abdul Mutalib, A., & Sarif, S.M. (2017). The Development of Assistive Courseware for Young Low Vision Learners Based on Multiple Intelligence Theory. Journal of Fundamental and Applied Science. 9(5(S)), 989 - 1005.

NO_INITIAL, Shiratuddin, N., Sarif, S.M., & NO_INITIAL (2018). INSTRUMENT FOR MEASURING THE INFLUENCING OF CONCEPTUAL DESIGN MODEL OF ITV ADVERTISING TOWARD IMPULSE PURCHASE . Journal of Fundamental and Applied Sciences. 10(4), 977 - 1002.

Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., & Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Recent Advances in Electrical and Computer Enginering. xxx(), 90 - 95.

Shiratuddin, N., Sarif, S.M., & Zaibon, S.B. (2013). mBook Builder for Children: Measuring Usage and Learning Time. International Journal of IT and CS. 10(3), 92 - 100.

Papers in Conference Proceeding

Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., & NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players� perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.

NO_INITIAL, Shiratuddin, N., & Sarif, S.M. (2013). Identification of Research Gap: T-Commerce Impulse Purchase for iTV advertising. 2013 International Conference on Informatics and Creative Multimedia. 1(), 114 - 117.

Sarif, S.M., Haslina, M., Shiratuddin, N., Zaibon, S.B., & Aziz, A, A. (2014). Integrating Multiple Intelligences and Personality Traits in a Dynamic Personal Decision Aid for Youth. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 2(), 796 - 801.

NO_INITIAL, Shiratuddin, N., & Sarif, S.M. (2014). An Impulse Purchase Conformity Tool for Interactive Television Advertising. Proceeding of Knowledge Management International Conference (KMICe) 2014), Malaysia. 1(), 291 - 296.

NO_INITIAL, Shiratuddin, N., & Sarif, S.M. (2014). CONCEPTUAL DESIGN MODEL ON INTERACTIVE TELEVISION ADVERTISING TOWARDS IMPULSE PURCHASE. Advancement in Information Technology International Conference (2014 ADVCIT). 1(), 0 - 0.

Zaibon, S.B., Shiratuddin, N., & Sarif, S.M. (2012). Towards Developing Cognitive Process Mobile Game-based Training (mGBT) Model. Proceeding of Knowledge Management International Conference (KMICe 2012). (), 500 - 501.

NO_INITIAL, Shiratuddin, N., & Sarif, S.M. (2015). Conceptualising Impulse Purchase Elements for iTV Advertising . International Conference on Economics Business and Marketing Management. (), 1 - 7.

Sarif, S.M., & Zaibon, S.B. (2012). Decisional Guidance for Computerised Personal Decision Aid(ComPDA). Proceeding of Knowledge Management International Conference (KMICe 2012). (), 532 - 537.

Shiratuddin, N., Zaibon, S.B., & Sarif, S.M. (2012). Acceptability Factors if Iris-Based Authentication Method in Public Zones. Proceeding of 3rd International Soft Science Conference (ISSC) 2012. (), 87 - 92.

NO_INITIAL, Sarif, S.M., & Shiratuddin, N. (2015). ADVERTISING THEORIES IN IMPULSE PURCHASE ELEMENTS FOR ITV ADVERTISEMENT. 5th International Conference on Computing & Informatics. 5(), 763 - 771.

Abdul Mutalib, A., & Sarif, S.M. (2015). FIRST CYCLE OF USER EXPERIENCE ON ASSISTIVE COURSEWARE FOR YOUNG LOW VISION (AC4LV) LEARNERS. Proceedings of the 5th International Conference on Computing and Informatics, ICOCI 2015. 1(1), 180 - 186.

Abdul Mutalib, A., & Sarif, S.M. (2014). Reviews and Critiques on Learning Theories towards Proposing a Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings Knowledge Management International Conference 2014. 1(1), 760 - 765.

Abdul Mutalib, A., & Sarif, S.M. (2014). Conceptual Design Model of Assistive Courseware for Low Vision (AC4LV) Learners. Proceedings of International Conference on Advances in Education Technology (ICAET 2014). 1(1), 44 - 53.

Abdul Mutalib, A., & Sarif, S.M. (2014). Integrating Multimedia Learning Theory in Assistive Courseware for Low Vision (AC4LV) Learners. 3rd International Conference on Interactive Digital Media ICIDM 2014. 1(1), 102 - 109.

Mohamad, B., Sarif, S.M., & Zaibon, S.B. (2016). Guest Editors� Message . European Proceedings of Social and Behavioral Sciences. XIV(August 2016), 1 - 3.

Sarif, S.M., NO_INITIAL, & Shiratuddin, N. (2016). Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST�16). 0(), 1 - 7.

Sarif, S.M., & Shiratuddin, N. (2016). Design model of computerized personal decision aid for youth: An expert review. Proceedings of the International Conference on Applied Science and Technology 2016 (ICAST�16). 1761(), 00 - 00.

Shiratuddin, N., Hassan, S., Hashim, N.L., Abu Bakar, M.S., & Sarif, S.M. (2013). Focus Group Evaluation on IPTComKitTM Commercialization Model. Proceedings of the 7th International Conference on Communications and Information Technology (CIT '13). 7(), 90 - 95.

Abdul Mutalib, A., & Sarif, S.M. (2018). The Effect of Signaling Principle in Asmaul Husna Mobile App on Knowledge, Perceived Awareness and Perceived Motivation Among Muslim. Proceedings of the SMMTC Postgraduate Symposium: Advancing Research in Communciation, Media and Multimedia: Theory Methodology and Applications.. (), 111 - 118.

Shiratuddin, N., Sarif, S.M., Haslina, M., Zaibon, S.B., & Aziz, A, A. (2013). Youth Personal Decision Aid (YouthPDA): The Preferred Youth Decision Making Areas. Proceeding of 4th International Conference on Computing and Informatics. (), 215 - 221.

Chapters in Book

Abdul Mutalib, A., & Sarif, S.M. (2013). Preliminary Investigation on Creative Educational Content for Visually-impaired (VI) Learners, Advances in Visual Informatics (pp. 408 - 417), Switzerland:Springer International Publishing

Sarif, S.M., & Shiratuddin, N. (2009). Construction of Matrix and eMatrix for Mobile Development Methodologies, Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 113 - 126), University of Western Sydney, Australia:IGI Global

Past & Current Researchs

A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY A SYSTEMATIC DESIGN FRAMEWORK OF MOBILE LOCATION AWARE EATERY RECOMMENDATION SYSTEM USING LOCAL KNOWLEDGE (2016), Member,

INTEGRATED CONSUMER DECISION MAKING PROCESS MODEL FOR HOUSE PURCHASING DECISIONS: A CASE STUDY OF FIRST-TIME HOMEBUYERS IN MALAYSIA (2016), Leader,

Framework for Evaluating and Selecting Mobile-Learning Applications: Towards Usability Assuran (2015), Member,
UNIVERSITI

Dynamic Conceptual Design Model for Youth Personal Decision AID (YouthPDA) (2014), Member, UNIVERSITI

Conceptual Design Model of Interactive Television Advertising towards Impulse Purchase (2014), Member, UNIVERSITI

CONCEPTUAL MODEL OF T-COMMERCE IMPULSE PURCHASE FOR INTERACTIVE TELEVISION ADVERTISING (2013), Leader, KPT

Conceptual Design Model of Assistive Courseware for Visually-Impaired Learners (AC4VI) (2013), Member, UNIVERSITI

Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Leader, KPT

PERSONAL - DECISION AID FOR YOUTH COMMUNITY SERVICES (2012), Leader,

FUNCTIONAL MODEL OF mBOOK BUILDER: A MEANS TO FOSTERING CREATIVITY (2011), Member,

MODIFIED ACCEPTABILITY MODEL OF IRIS-BASED AUTHENTICATION METHOD IN PUBLIC ZONES (2011), Member, KPT

ALAT BANTU PENGKOMERSILAN IPTComKitTM: SATU PENDEKATAN KE ARAH PEMBUDAYAAN KOMERSILAN PENYELIDIKAN IPT (2010), Member,

Occupation

Senior Lecturer

Location

Multimedia Technology and Communication, UUM College of Arts and Sciences

Telephone

04-9285888

Email Body

ctmahfuzah@uum.edu.my