Title

CV - Prof. Dr. Salniza Bt Md. Salleh

Creator

Prof. Dr. Salniza Bt Md. Salleh

Source

Portal UUM

Date

%UTC %b %17

Language

English

Bibliography

LIST 5 LATEST OF PUBLICATION

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: a case of automobile market of pakistan. Management science letters . 10(10), 2237 - 2248, (2020).

Accessibility, security, trust, service quality, and satisfaction the most significant antecedents affects online banking users. journal of computational and theoretical nanoscience. 16(12), 4985 - 4990, (2019).

Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: malaysia and thailand�s halal industry perspective . International journal of supply chain management. 9(1), 921 - 930, (2020).

Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management science letters. 10(2), 279 - 286, (2020).

Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? . Journal of islamic, social, economics and development . 4(23), 78 - 86, (2019).

LIST 5 LATEST OF RESEARCH

The influence of halal marketing strategies on intention to purchase halal product (2019), Member, Antarabangsa

Pembangunan indeks kualiti perkhidmatan zakat negeri kedah (2018), Member, Kementerian/agensi lain
Smes readiness in adopting digital marketing strategies (2018), Member, Antarabangsa

An empirical study in comparing the brand indentity and brand image : a case of branding strategies in uum (2017), Member, Universiti

Kajian pasaran dan daya maju projek dalam "manager's coffee" di universiti utara malaysia (2016), Leader, Universiti

Occupation

Lecturer

Location

Business Management
UUM College of Business

Telephone

04-9287402

Email Body

iza70@uum.edu.my