Title

CV - Prof. Madya Dr. Norzieiriani bt. Ahmad

Creator

Norzieiriani bt. Ahmad

Source

UUM Portal

Date

%UTC %b %20

Language

English

Bibliography

PUBLICATION

(2009). Total employees participation in maintenance activity: a case study of autonomous maintenance approach . Malaysia labour review. 3(2), 55 - 72.
(2014). A lifestyle study on purchasing behavior of malaysian online consumers. . Journal of global management. 8(1), 1 - 22.
(2010). Consumer lifestyles and online shopping continuance intention. Business strategy series. 11(4), 227 - 243.
(2008). Total productive maintenance and performance: a malaysian sme experience.. International review of business research papers. 4(4), 237 - 250.
(2016). Beauty premium and halal cosmetics industry . Journal of marketing management and consumer behavior. 1(4), 52 - 63.
(2016). The state of halal cosmetic research on consumer behavior: a systematic review of the literature and future research directions . Journal of marketing management and consumer behavior. 1(4), 40 - 51.
(2017). Brand-centered recruitment: a new discourse in the delivery of employee brand promise. British journal of marketing studies. 5(1), 27 - 36.
(2017). Internal branding an emerging approach in higher education institutions . Asian journal of multidisciplinary studies . 5(7), 211 - 216.
(2017). The antecedents effect of the big five personality traits on strengthen teamwork and interpersonal skills among yemeni higher education graduates. Asian journal of multidisciplinary studies . 5(11), 19 - 33.
(2017). Graduate�s marketable skills: an empirical investigation of its effect on perceived marketability of yemeni graduates in the arab gulf states . Asian journal of science and technology. 8(11), 6497 - 6509.
(2018). Measuring the dimensionality of human resource management: the perspective of malaysian sme owner-managers ,. Management science letters. 8(5), 317 - 326.
(2018). Factors influencing consumer intention to use mobile marketing. International journal of organization & business excellence. 3(1), 1 - 13.
(2018). An integrated framework on service recovery performance: an integrated framework on service recovery performance: the mediating role of organizational commitment . Pakistan journal of humanities and social sciences. 6(2), 263 - 279.
(2018). Service recovery performance: a critical review of literature . Pakistan journal of humanities and social sciences . 6(3), 390 - 411 .
(2018). A conceptual framework on customer satisfaction: the a conceptual framework on customer satisfaction: the mediating role of corporate image . Global social sciences review. 3(4), 254 - 272.
(2018). Investigating customer satisfaction of airline passengers in aviation sector of pakistan . Pakistan journal of humanities and social sciences . 6(4), 561 - 581.
(2019). The antecedents of online shopping website continuance intention. International journal of innovative technology and exploring engineering. 8(8S), 76 - 79.
(2019). The antecedents of green car purchase intention among malaysian consumers. European journal of business and management research . 4(2), 1 - 8.
(2019). Social cognitive theory in understanding green car purchase intention . International journal of economics management studies . 6(4), 16 - 24.
(2019). Brand-centered human resource practices and brand citizenship behavior: the notion to develop competitive advantage. Review of economics and development studies. 5(2), 333 - 342.
(2019). Assessing the challenges and opportunities for smes in thailand online retail market. Voice of academia. 15(1), 52 - 62.
(2019). Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? . Journal of islamic, social, economics and development . 4(23), 78 - 86.
(2019). Call center employee�s role stressors and call center employee�s role stressors and service recovery performance: a study in telecom sector. Journal of advance research in dynamical & control systems. 11(5), 614 - 622.
(2019). Reliability and validity of instruments measuring individual lifestyle scale. International journal of engineering and advanced technology (ijeat). 9(1), 2548 - 2552.
(2019). Multichannel retail environment: opportunities and challenges. Voice of academia. 15(1), 24 - 44.
(2020). Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: malaysia and thailand�s halal industry perspective . International journal of supply chain management. 9(1), 921 - 930.
(2014). a lifestyle study on purchasing behavior of malaysian online consumers. . a lifestyle study on purchasing behavior of malaysian online consumers. . 8(), 1 - 22.
(2015). Activities, interests and opinions of malaysian online consumers . activities, interests and opinions of malaysian online consumers . 1(), 00 - 00.
(2016). Evaluating the effects of brand equity on consumer responses in malaysia (myms018) . E-proceedings (book of abstract) 1st international research conference on economics business and social sciences, april 12-13, 2016.. 1(), 00 - 00.
(2016). Measuring the dimensionality of human resource management: the perspective of malaysian sme owner-managers. Advances in managing operations and sustainability . 00(00), 1 - 12.
(2016). Exploring performance through organizational flexibility and improvisation. International conference on innovation in business and strategy (icibs 2016). 1(), 01 - 13.
(2017). Factors influencing consumer intention to use mobile marketing. 4th conference on business management (cbm 2017)?: towards industrial revolution (ir) 4.0 . (), - .
(2018). Linkage between flexibility and smes performance: does improvisation matter?. Matec web of conferences 2018. 215(0), 1 - 5.
(2018). The impact of motivation on online shopping continuance intention: a conceptual paper . Proceedings of the 2nd conference on technology & operations management (2ndctom). 1(), 79 - 87.
(2019). Halal logo or ingredients? : consumer purchase intention oh halal packaged food products. Proceedings of 2nd international conference on business, humanities and education . 0(0), 116 - 123.

RESEARCH

The influence of halal marketing strategies on intention to purchase halal product (2019), Member, ANTARABANGSA
Kajian kebolehpasaran perkhidmatan dobi di universiti utara malaysia (2018), Leader, UNIVERSITI
Smes readiness in adopting digital marketing strategies (2018), Leader, ANTARABANGSA
An empirical study in comparing the brand indentity and brand image : a case of branding strategies in uum (2017), Member, UNIVERSITI
Purchase behaviour of retailer's brand: the impacts of consumers' perceptions on perceived value, perceived quality, perceived low price and store image (2017), Member, UNIVERSITI
Kajian pasaran pembangunan semula taman siswa bandar darul aman (2015), Member, UNIVERSITI
Pelan pemasaran mada (2015), Leader, KEMENTERIAN/AGENSI LAIN
Kajian penandaarasan amalan terbaik strategi perniagaan darulaman golf resort bhd (2015), Member, INDUSTRI
Mediating effect of organizational innovative capability on the relationship between human resource management (hrm) practices and organizational performance of malaysian smes (2014), Member, UNIVERSITI
Investigating the relationship between relational mechanisms, relationship quality and business performance: a study in education franchise system (2013), Member, KPT
Examining the antecedent factors in gaining the best practice of strategic improvisation:the study among malaysia manufacturers (2012), Member, KPT
Antecedents and consequences of customer-orientation behavior among front liners in hotel industry (2006), Member, KPT
Consumer evaluations on service failure and recovery effort in the fast food restaurant (2002), Leader, UNIVERSITI

Occupation

Lecturer

Location

Business Management
UUM College of Business

Telephone

04-9287487

Email Body

norzie@uum.edu.my