Title

CV - Prof. Madya Dr. Maria binti Abdul Rahman

Creator

Maria binti Abdul Rahman

Source

UUM Portal

Date

%UTC %b %21

Language

English

Bibliography

PUBLICATION

(2010). A framework of outsourcing relationship marketing: a focus on the malaysian hotel industry. International journal of electronic customer relationship management. 4(1), 4 - 18.
(2011). To what extent does manager's leadership style influence hotel front liners to become customer oriented?. World applied sciences journal. 14(1), 92 - 97.
(2001). The impact of government policy on the supply response of malaysian palm oil, rubber and cocoa products. Utara management review. 2(1), 41 - 64.
(2015). The influence of relationship quality on customer loyalty in the context of outsourcing in the malaysian hotel industry. International journal of economic research. 13(5), 3379 - 3392.
(2016). The influence of relationship quality on customer loyalty in the dual-banking system in the northern states of peninsular malaysia. Procedia social and behavioral sciences journal. 219(), 606 - 613.
(2012). The influence of relationship quality and switching costs on customer loyalty in the malaysian hotel industry.. Procedia social and behavioral sciences journal. 62(), 1023 - 1027.
(2016). Relationship quality as mediator between perceived value and customer loyalty: evidence from dual-window banks in northern peninsular malaysia . Ponte. 72(12), 370 - 380.
(2016). Predictors of customer loyalty in the malaysian hotels� outsourcing relationships . International review of management and marketing. 6(S8), 205 - 211.
(2016). Developing undergraduates� multicultural skills for career success and national integration. International review of management and marketing. 6(8), 187 - 192.
(2016). Towards understanding financial behavior of smes: role of socio psychological factors of owner-manager . Studia ubb negotia. 61 (LX1)(6), 65 - 82.
(2017). The validation of salesforce performances instrument for indonesia life insurance industry. International journal of recent scientific research. 8(2), 15616 - 15619.
(2017). Validation of instruments for measuring the salesforce characteristics in life insurance business in indonesia. International journal of science and research . 6(3), 62 - 65.
(2016). Impact of social and religious beliefs on smes intention towards adoption of formal finance: a proposed model . Journal of business and social review in emerging economies. 2(2), 167 - 174.
(2017). Employee brand citizenship behavior in the nigeria telecommunication sector .
international journal of management research and review . 7(10), 967 - 973.
(2017). Do customer satisfaction and service quality predict loyalty in nigerian hospitality industry?. International journal of economic research. 14(20), 1 - 10.
(2017). Unravelling the vague process in the hpwps-firm performance nexus using employee creativity. International journal of economic research. 11(2), 527 - 541.
(2018). Influence dimensions of brand equity on purchase intention toward smartphone in malaysia. Vfast transactions on education and social sciences. 15(1), 7 - 19.
(2018). Assessing the antecedents of usage intention on islamic banking products in dual banking. Advanced science letters . 24(1), 482 - 484.
(2018). Influence of awareness on sme�s intention towards adoption of islamic finance in pakistan. Review of economics and development studies. 4(1), 51 - 59.
(2018). Aligning malaysian smes with the megatrends: the roles of hpwps and employee creativity in enhancing malaysian sme performance. Global business review. Dec(1), 1 - 17.
(2019). The conceptual paper on service quality and business zakat compliance behaviour among smes in kedah. Journal of accounting, business and finance research. 5(1), 23 - 28.
(2019). The conceptual paper on factors influence compliance behavior among business zakat payers in kedah. International journal of innovative science, engineering & technology. 6(3), 82 - 93.
(2019). How to attract and retain customers? a case of pak tam cafe. International journal of innovative science, engineering & technology. 6(3), 130 - 136.
(2019). Mediating effect of employee creativity on high commitment management-performance nexus. The european proceedings of social & behavioural sciences. LXII(2), 351 - 360.
(2019). Customer experience as predictor of loyalty in the nigerian hospitality context. Iosr journal of business and management . 21(4), 31 - 36.
(2019). The conceptual paper on how governance influence the compliance behavior of business zakat payers in kedah. Journal of behavior studies in organization. 2(1), 1 - 9.
(2019). The mediating role of satisfaction in developing customer loyalty in the malaysian telecommunication industry. Academy of entrepreneurship journal . 25(1S), 1 - 12.
(2018). The mediating effect of satisfaction on customer loyalty in outsourcing relationships and its determinants. Journal of social sciences research. Dec(6), 1062 - 1074.
(2019). The factors influence citranet sdn bhd to remain resilient in malaysian market. Ssrg international journal of economics and management studies. 6(9), 98 - 101.
(2019). The factors influence citranet sdn bhd to remain resilient in malaysian market . Ssrg-international journal of economics and management studies . 6(9), 98 - 101.
(2019). Pak tam caf�: the ways to gain and retain customers. Ssrg international journal of economics and management studies. 6(9), 140 - 144.
(2019). The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of islamic bank products and their determinants. Voice of academia academic series of universiti teknologi mara kedah. 15(2), 39 - 51.
(2019). Customer loyalty and the effects of commitment towards suppliers in malaysian electrical and electronics manufacturing industry. Advances in economics and business. 7(5), 209 - 221.
(2020). Issues and challenges in attracting and retaining customers: a case of pak tam cafe. International journal of modern trends in business research. 3(11), 23 - 30.
(2020). A conceptual paper on re-patronage model for syariah compliance e-lodging industry: the mediating effect of artificial intelligence. Wseas transactions on business and economics. 17(17), 153 - 163.
(2020). Enhancing student active learning in consumer behaviour class using 5e learning cycle: a conceptual paper. Wseas transactions on environment and development. 16(53), 520 - 529.
(2020). Structural equation path modeling of emotional brand attachment. Journal of critical reviews. 7(3), 586 - 592.
(2020). The internal branding practices and employee brand citizenship behavior: the mediating effectof employee brand fit. Journal of environmental treatment techniques. 8(1), 99 - 106.
(2020). Structural equation path modeling of emotional brand attachment . Test engineering and management. 83(5), 3161 - 3169.
(2000). Respon penawaran pengeluar minyak sawit, getah asli dan koko: kesan dasar kerajaan. Prosiding seminar penyelidikan uum 2000. 1(), 148 - 188.
(2004). Industri pelancongan pinggir pantai: impak ekonomi dan sosial. Prosiding seminar kebangsaan sumberjaya pinggir pantai dan pelancongan: isu dan cabaran. 0(), 341 - 356.
(2012). Consumer attitudes towards dietary supplement products: testing the theory of planned behaviour. Proceeding of the 1st multidisciplinary academic conference. (), 21 - 32.
(2015). The influence of relationship quality on customer loyalty in the dual-banking system in the northern states of peninsular malaysia. Proceedings 3rd global conference on business and social science. 3(), 00 - 00.
(2015). The influence of relationship quality on customer loyalty in the context of outsourcing relationships in the malaysian hotel industry. 7th international conference on economics and social sciences. 7(), 0 - 0.
(2016). Towards understanding financial behavior of smes: role of socio-psychological factors of owner-manager in firms' decision-making.. E-proceedings (book of abstract) 1st international research conference on economics business and social sciences, april 12-13, 2016.. 1(), 206 - 206.
(2017). Influence of awareness on sme�s intention towards islamic finance adoption in pakistan . The role of ethical leadership in online sustainability reporting: a study on malaysia. 2(2), 72 - 72.
(2017). Customer satisfaction and service quality as determinants of customer loyalty in nigerian hospitality industry. The role of ethical leadership in online sustainability reporting: a study on malaysia. 2(2), 103 - 103.
(2017). Exploring the impact of internal branding on employee brand citizenship behavior . Proceedings of the 4th conference on business management (cbm 2017)?: towards industrial revolution (ir) 4.0 . (), 65 - 72.
(2019). Issues and challenges in attracting and retaining customers: a case study of pak tam caf�. International conference on hospitality, wellness and tourism (howelt 2019). (), 3 - 7.
(2015). Pemasaran servis: pendekatan berasaskan pelanggan, Kuala Lumpur:Pearson
(2012). Prinsip pemasaran , Kuala Lumpur:Pearson
(2012). Panduan belajar untuk prinsip pemasaran, Kuala Lumpur:Pearson
(2004). Industri perladangan dan pekebun kecil malaysia: respon kepada perubahan makro dan global, Prognosis pembangunan dan transformasi struktur (pp. 577 - 608), Universiti Utara Malaysia:Universiti Utara Malaysia
(2005). Overview of the kedah development action plan, Kedah towards a developed state (pp. 1 - 6), Sintok:Universiti Utara Malaysia Press

Number of Attachments

RESEARCH

Enhancing student active learning in consumer behavior class using 5e learning cycle (2019), Member, UNIVERSITI
Development of a new re-patronage model for syariah compliance e-lodging industry: the mediating effect of artificial intelligence (2019), Member, KPT
Mekanisme untuk meningkatkan kepatuhan zakat perniagaan di kalangan perniaga kecil di kedah (2019), Leader, KEMENTERIAN/AGENSI LAIN
Citranet sdn. bhd.: how to remain resilient in the malaysian market? (2019), Member, UNIVERSITI
Pelan strategik untuk menangani isu dan cabaran dalam pengurusan zakat perniagaan di kedah (2018), Member, KEMENTERIAN/AGENSI LAIN
Pak tam cafe: issues and challenges in attracting and retaining customers (2018), Member, UNIVERSITI
Enhancing enduring malaysian and indonesian sme's performance through a context-specific hr architectures (2017), Member, ANTARABANGSA
Toward development of halal consumer index: an exploratory study (2017), Member, UNIVERSITI
Islamic retail banking - an integrated customer centric framework to study intentions to use islamic banking products in malaysia (2013), Leader, KPT
The role perceived customer value, relational behavior, and switching costs in determining islamic banking customes' loyalty in dual banking environment settings (2012), Leader, KPT
Profiling the malaysian consumers? consumption behaviour towards dietary supplements products (2011), Member, KPT
The effects of customer orientation behaviour on hotel frontliners' job outcomes (2011), Member, UNIVERSITI
Respon penawaran pengeluar minyak sawit, getah asli dan koko: kesan dasar kerajaan (1999), Member, KPT

Occupation

Lecturer

Location

Business Management
UUM College of Business

Telephone

04-9287483

Email Body

maria@uum.edu.my