Title

CV - Dr. Sabrina Binti Mohd Rashid

Description

6 pages, text and photo, color, June 10, 2018

Creator

Dr. Sabrina Binti Abdul Rashid

Source

Portal UUM

Format

PDF

Language

English

Bibliography

ARTICLE IN ACADEMIC JOURNAL

Mohd Rashid, S. (2015). Brand identity: Be original, be creative . Indian Journal of Arts. 5(15), 128 - 136.

Mohd Rashid, S. (2015). Organisational culture and the creation of brand identity: retail food branding in new markets. Journal of Marketing Intelligence & Planning. 33(1), 2 - 19.

Ishak, M.S., & Mohd Rashid, S. (2016). KEPUTUSAN PEMBELIAN: JALINAN ANTARA MEDIA CETAK, MEDIA ATAS TALIAN DAN MEDIA BERSEMUKA. Jurnal Komunikasi (Malaysian Journal of Communication). 32(1), 313 - 334.

Hamid, N.A., & Mohd Rashid, S. (2016). Attitude of Pakistani Male Muslims toward Advertisements of Condoms and Its Relation with Behavioral Intention. Journal of Philosophy, Culture and Religion. 23(), 13 - 17.

Hamid, N.A., & Mohd Rashid, S. (2016). An Association between Religiosity Level and Condom Use Behavior. Journal of Philosophy, Culture and Religion. 23(), 42 - 48.

Ishak, M.S., & Mohd Rashid, S. (2017). Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen dan Kesetiaan Pelanggan . International Journal of Islamic Business. 2(1), 24 - 37.

Ishak, M.S., & Mohd Rashid, S. (2017). PENGARUH CIRI-CIRI PRODUK KEPADA KESETIAAN PELANGGAN: PENGALAMAN PELANGGAN SEBAGAI FAKTOR PENYEDERHANA (THE INFLUENCE OF PRODUCT FEATURES TOWARDS CUSTOMER LOYALTY: CUSTOMER EXPERIENCE AS A MODERATOR FACTOR). JOURNAL OF BUSINESS AND SOCIAL DEVELOPMENT. 5(2), 36 - 47.

Mohd Rashid, S., & Ishak, M.S. (2017). Assessing Validity And Internal Consistency Of The Social Media Marketing Communication Measurement Scales. e-Bangi Journal of Social Sciences and Humanities. 12(3), 1 - 14.

Hamid, N.A., & Mohd Rashid, S. (2018). Musical power and its effect on consumer decision making. Indian Journal of Arts. 8(1), 63 - 67.

PAPERS IN CONFERENCE PROCEEDING

Mohd Rashid, S. (2014). Building Brand Identity Through Media: An Acculturation Process. Proceedings icon c-comet 14. 1(1), 23 - 27.

Sarif, S.M., Abdul Mutalib, A., Mohd Rashid, S., & NO_INITIAL (2013). Diffusion of iTV advertising in Malaysia: the industry players� perspectives. 2013 International Conference on Informatics and Creative Multimedia. 1(), 94 - 98.

PAST & CURRENT RESEARCHS

PROJEK PENJANAAN SENI KREATIF (BARANGAN KITAR SEMULA DAN TERPAKAI) DAN PEMASARAN MELALUI E-BUSINESS (2017), Member,
LAIN-LAIN
DEVELOPING A POSITIVE PSYCHOLOGY PRINCIPLES BASED ON SOCIAL MEDIA UTILIZATION AMONG HOUSEWIVES IN KEDAH AND PERLIS (2017), Member, UNIVERSITI

Flaming on Youtube: Constructing of Comments, Images Interpretation, and Legalisation Model. (2016), Member, KPT

Customer Satisfaction Towards Communication Skills Among Frontline Staff Of Franchise Restaurants (2016), Member,

AN EXPLORATION OF BRAND IDENTIFY BUILDING PROCESS IN THE CONTEXT OF MALAYSIAN CAFE (2016), Leader, KPT

Pengaruh Jalinan Kekayaan antara Media dan Personaliti Usahawan Islam dalam Hubungan yang Membentuk Kesetiaan Pelanggan kepada Perniagaan (2016), Member, UNIVERSITI

EXPLORING FRESH SYNERGIES BETWEEN PLACE BRANDING AND LOCAL ENTREPRENEURSHIP ACTIVITIES IN PULAU LANGKAWI, MALAYSIA. (2015), Leader, KPT

DEVELOPING A FRAMEWORK FOR STUDENT TECHNOPRENEURSHIP SKILL: UTILISING SOCIAL MEDIA PLATFORM FOR MARKETING PURPOSE (2015), Leader, KPT

Formulating Guideline For Advertising Content In Malaysian Interactive Television (iTV) (2012), Member, KPT

Occupation

Senior Lecturer

Location

Multimedia Technology and Communication, UUM College of Arts and Sciences

Telephone

04-9285906

Email Body

sabrina@uum.edu.my